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Varun   Sedov

Varun Sedov

Dir, Principal Consultant Serving B2B Marketing Professionals

Varun is a director and principal consultant with Forrester's consulting practice in EMEA. In this role, Varun works with Forrester's clients to help them better understand and engage with customers through custom analytics and marketing content driven by objective primary research. Recently, his team has focused on various studies including helping clients with independent data-fueled thought leadership content, articulating the business value of technology investment decisions, assessing the market opportunity for growth, and measuring customer and employee experience. In addition, Varun has presented and written on developing successful content marketing strategies and programs.

Previous Work Experience

In his previous role, Varun was a senior research associate at Forrester, where he managed qualitative and quantitative research projects for CIOs and enterprise architecture professionals. Working with Forrester analysts, Varun was responsible for the research planning and production process, as well as creating surveys, drafting and writing research, and performing data analysis. Varun has extensive knowledge of all of Forrester's key methodologies, having been involved in managing Forrester's first TechRadar™ research report and developing the Total Economic Impact™ (TEI) methodology for research. Prior to his role with Forrester, Varun was an environmental consultant for AEA Technology.

Education

Varun holds a Bachelor of Science in economics and management from Royal Holloway, University of London.

Varun Sedov

Dir, Principal Consultant Serving B2B Marketing Professionals

Varun is a director and principal consultant with Forrester's consulting practice in EMEA. In this role, Varun works with Forrester's clients to help them better understand and engage with customers through custom analytics and marketing content driven by objective primary research. Recently, his team has focused on various studies including helping clients with independent data-fueled thought leadership content, articulating the business value of technology investment decisions, assessing the market opportunity for growth, and measuring customer and employee experience. In addition, Varun has presented and written on developing successful content marketing strategies and programs.

Previous Work Experience

In his previous role, Varun was a senior research associate at Forrester, where he managed qualitative and quantitative research projects for CIOs and enterprise architecture professionals. Working with Forrester analysts, Varun was responsible for the research planning and production process, as well as creating surveys, drafting and writing research, and performing data analysis. Varun has extensive knowledge of all of Forrester's key methodologies, having been involved in managing Forrester's first TechRadar™ research report and developing the Total Economic Impact™ (TEI) methodology for research. Prior to his role with Forrester, Varun was an environmental consultant for AEA Technology.

Education

Varun holds a Bachelor of Science in economics and management from Royal Holloway, University of London.