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Video Will Dominate Online Display Advertising
June 4, 2018

Forrester forecasts that video will account for 93% of incremental display ad dollars with mobile as its primary platform. Mobile will stand for 72% of incremental ad dollars, most of which will be for in-app video. The increase in video ad dollars can be attributed to the growth of online's share of the total time US online adults spend watching video, which grew from 15% to 39% over the past five years.

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Jenna Vassallo
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Forrester Research, Inc.

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