Speaker Biography

Vikram Sehgal

VP, International Product

Sessions Featuring This Speaker

CX MARKETING SYDNEY 2016

04/05/2016

  • 09:30 AM - 11:00 AM

    PART ONE: Mainstage Sessions Featuring:

    Forrester’s Michael Barnes opens the Summit and explores how to audit your definition for brand, CX, and marketing and how to transition your marketing to a CX-led function.

    In Six Laws Of Digital Transformation, Timothy Lee of Singapore Post reveals how delivering the right customer experience can drive business results, create competitive advantage, and fuel growth, as well as how you can deepen your understanding of your rapidly evolving digital customers through the targeted application of new data sources and techniques.

    Grant Baxter from Twitter Australia will answer questions about how tweets impact brand strategy, how they've driving usage in Australia, and how they're making the platform more valuable to marketers.

    In Customer Experience Has The X-Factor, Adobe's Scott Rigby talks about why customer experience is increasingly taking centre stage for companies as they realise that this is crucial not just for differentiation against competitors, but increasingly for survival.

  • 01:30 PM - 02:35 PM

    PART THREE: Deep Dive Sessions Featuring:

    TRACK A: CUSTOMER EXPERIENCE

    Tom McCann moderates a dialogue session on Innovation In CX on how innovation has driven business success, what practices and behaviors firms should adopt to innovate their customer experience. Panelists include Jill Baptist, IAG, Lauraine Worthington, Kimberly-Clark, and Timothy Lee,  SingPost

    In What Makes A Great Customer Experience, Vikram Sehgal explores why some industries are better than others in providing good customer experiences and what we can learn from brands that excel in these industries.

    TRACK B: MARKETING LEADERSHIP

    Forrester’s Xiaofeng Wang explores how Australian marketing professionals can learn from WeChat And Mobile Innovations In China and how to apply in your own organization.

    In Implementing A Customer-Centric Strategy In A B2B Business Model, Lauraine Worthington explores the need for designing meaningful customer experiences, beyond product features and benefits, in a business context – it’s the new black in B2B customer engagement.

Research Focus

Vikram is responsible for business strategy, growth, and product operations for international products in Asia Pacific and EMEA.

Previously, Vikram led the analytics product team in the APAC region. Vikram and his team provided guidance to Forrester clients in the areas of customer experience, market opportunity assessment, and customer acquisition.

In addition, Vikram founded Forrester’s global forecast product and managed a team of analysts covering omnichannel commerce, travel, digital payments, and emerging consumer technology products. He directed the research agenda, spoke at industry events, and has been quoted in leading media outlets such as CNBC, ABC, and The New York Times.

Previous Work Experience

Vikram came to Forrester through its acquisition of Jupiter Research. Prior to Jupiter, he worked at IRI, a leading market research company, where he worked closely with the leading global CPG (FMCG) companies.

Education

Vikram earned his MBA from Virginia Tech.