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For B2C Marketing Professionals
Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...
- Downloads: 796
For Enterprise Architecture Professionals
Make These Emerging Technologies Part Of Your BT Agenda
Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...
- Downloads: 1513
For Customer Insights Professionals
Processes: The Personal Identity And Data Management Playbook
With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...
- Downloads: 496
For Customer Experience Professionals
Charts & Figures:Customers Now Have, Use, And Desire Multiple Touchpoints
Experience Persistence Transforms Fragmented Interactions Into A Unified System Of Engagement
For CIO Professionals
CIOs Need To Recognize The Value Of Consumer Electronics For Their Business Technology Strategies
Forrester recently visited the oldest and largest global consumer electronics trade fair, Internationale Funkausstellung (IFA), which took place in Berlin. IFA 2014 demonstrated that smart consumer...
- Downloads: 73