For CIO Professionals
The Battle To Serve You . . . And Profit From Your Data
People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...
- Downloads: 793
For CMO Professionals
A Deep Dive Into Apparel And Personal Care Categories
Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...
- Downloads: 374