Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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  • Jeffrey S. Hammond
  • For Security & Risk Professionals

    Report:API Management For Security Pros

    Security professionals increasingly must respond to the needs of business owners exploring web application programming interfaces (APIs) as a new channel for recognizing business value. APIs can...

    • Downloads: 448
  • For Application Development & Delivery Professionals

    Charts & Figures:Open Source Adoption Self-Diagnostic Tool

  • For Application Development & Delivery Professionals

    Blog:Mobile Platform Priorities Show Divided Developer Loyalties

    Ok, confession time: Those who know me well know my upbringing holds a deep dark secret. Yes, I was born in West Virginia, and grew up in Kentucky. Yes, my dad worked in the coal mines (OK, he was an...

    • For CIO Professionals

      Report:Quick Take: IBM-As-A-Service

      IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

      IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

      • Downloads: 345
    • For Application Development & Delivery Professionals

      Charts & Figures:Sample Contents Of A Concise Open Source Software Policy

    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Technologies That Drive Sales

      Tools And Technology: The Mobile eBusiness Playbook

      New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

      • Downloads: 1807
    • For Application Development & Delivery Professionals

      Charts & Figures:Context Combines Local, Historical, And Operational Data

    • For Application Development & Delivery Professionals

      Charts & Figures:Commonly Used Open Source Licenses

    • For Application Development & Delivery Professionals

      Report:Energize Your Developers With A Hackathon

      What Enterprise Dev Leaders Need To Know About Hackathons

      The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

      • Downloads: 252
    • For Application Development & Delivery Professionals

      Report:KonyOne Offers A Flexible, Low-Code Platform

      Going Hands On With KonyOne Shows How Middleware Is Evolving

      In the latest installment in our "hands-on mobile" series, we rebuild and deploy the simple mobile application we built last fall with the KonyOne mobile middleware platform. The KonyOne platform...

      • Downloads: 272
    • For Infrastructure & Operations Professionals

      Report:Brief: Forrester's Shopping Guide For Mobile Application Performance Management Solutions

      Mobile Application Performance Management Is A Critical BT Agenda Solution For Optimizing Mobile Moments

      Your firm needs a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is...

      • Downloads: 121
    • For eBusiness & Channel Strategy Professionals

      Report:Quick Take: Fire Phone Fails; Amazon Doesn't

      Insights, Not Sales, Will Define Amazon's Success

      On June 18, 2014, Amazon announced the launch of a smartphone, named the Fire Phone, with unique hardware and services designed to enhance its core businesses: retail and a digital platform....

      • Downloads: 155
    • For Application Development & Delivery Professionals

      Report:Facebook's Place In A BT Application Development Strategy

      Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential

      Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of...

      • Downloads: 91
    • For Application Development & Delivery Professionals

      Charts & Figures:Four Out Of Five Developers Used Open Source In The Past 12 Months

    • For Application Development & Delivery Professionals

      Charts & Figures:Systems Of Record, Engagement, And Automation — A Development Comparison

    • For Application Development & Delivery Professionals

      Charts & Figures:The "Iron Triangle" As A Merged Software Acquisition Rubric

    • For CIO Professionals

      Report:Quick Take: CIOs Must Respond To Amazon's Disruptive Cloud

      Amazon's Relentless Pace Continues At re:Invent With Nine New Services

      The Amazon Web Services (AWS) re:Invent 2014 conference is something of an understatement as far as names go. This year's AWS conference was bigger than ever, with more than 13,500 attendees from 63...

      • Downloads: 170
    • For Application Development & Delivery Professionals

      Blog:Make Hackathons a Win-Win

      Occasionally I like to yield my "bully pulpit" to folks on our team that I collaborate with on joint research projects - and today is just such an occasion. Over the past few months I've been...

      • For Application Development & Delivery Professionals

        Report:Quick Take: Google Amps Up Android

        Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

        Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

        • Downloads: 128
      • For Application Development & Delivery Professionals

        Report:Mobile Feast Or Beggar's Banquet?

        Landscape: The Mobile App Development Playbook

        Application development and delivery (AD&D) leaders are mistaken if they believe they can model their enterprise mobile solutions as a simple extension of dot-com and Web 2.0. The variety of mobile...

        • Downloads: 931
      • For Application Development & Delivery Professionals

        Report:Brief: Services Supplant Mobile Middleware

        In 2014, Infrastructure Services Will Become The Enabler For Mobile Success

        Application development professionals have many choices when it comes to selecting mobile technologies. One of these, mobile middleware, is in a high state of flux. Market consolidation,...

        • Downloads: 229
      • For CIO Professionals

        Report:CIOs: Organize For Mobile Success

        Build And Support IDEA Teams To Drive Mobile Moments

        Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, CIOs must work closely with their business peers. Where to start? We suggest a four-part...

        • Downloads: 261
      • For CMO Professionals

        Report:CMOs: Own Mobile To Own Your Customers

        How To Organize For Mobile Success

        Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

        • Downloads: 188