Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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  • Ted Schadler
  • For Chief Information Officer Professionals

    Blog:How InterContinental Hotels Group (IHG) Makes Mobile Guest Moments Great

    IHG, owner of InterContinental Hotels Group, wants to fully inhabit the mobile moments of its hotel guests in their journey from booking to arriving to staying to departing. Bill Keen is the Director...

    • For Chief Information Officer Professionals

      Blog:YouSendIt Expands Its Cloud File Services For The Enterprise

      In 1996, a would-be MIT entrepreneur pitched me on this idea: “What if we could package up huge files like engineering drawings and email them to people instead of FedExing them?” I...

      • For CIO Professionals

        Report:Re-Engineer Your Business For Mobile Moments

        Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

        The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

        • Downloads: 567
      • For Chief Information Officer Professionals

        Blog:Enough Already With The "Death Of The PC Era" Garbage

        (updated 10:10 ET 4/11/2013 for clarity) The Death Of The PC Era. Pah. As my friend John McCarthy is fond of saying, "that does not qualify as analysis." PCs, like cars and shoes and dishwashers, are...

        • For Chief Information Officer Professionals

          Blog:Wanted: Mobile Engagement Providers

          Pal John McCarthy and I published a report on a new category of vendors that we call mobile engagement providers that have a "complete portfolio of engagement competencies and management skills to...

          • For Chief Information Officer Professionals

            Blog:How Do New “Systems Of Insight” Power Great Mobile Moments And Customer Experiences? -- Launching New Research

            Customers crave contextual and personal experiences on their mobile devices. Companies are looking to the reams of location and behavior data spun off mobile device to deliver them. Meanwhile,...

            • For CIO Professionals

              Report:Office 2013: A Breakthrough In Productivity

              Highly Integrated With A Risk Of Lock-In

              Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

              • Downloads: 605
            • For Application Development & Delivery Professionals

              Blog:Nginx And Mobile Are Marching Together Into Internet History

              [This is an update from a June 2013 post. Also see the new book I wrote with Julie Ask and Josh Bernoff, The Mobile Mind Shift.] The techologist in me (still) loves getting the monthly Web server...

              • For CIO Professionals

                Report:Seven Mobile Engagement Pitfalls To Avoid

                And Seven Mobile-First Alternatives That Are Better

                Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...

                • Downloads: 476
              • For Application Development & Delivery Professionals

                Report:Brief: Smartwatches Need Glanceable Moments

                Success Centers On Delivering Intelligent Notifications

                With the spate of product announcements and second-generation offerings from Apple, LG, Microsoft, Samsung, and Timex, smartwatches and wearables have entered firms' agendas. However, to be...

                • Downloads: 87
              • For CIO Professionals

                Report:Mobile Is The New Face Of Engagement: An Executive Summary

                This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However,...

                • Downloads: 1770
              • For Application Development & Delivery Professionals

                Report:The Road To Social Business Transformation Starts With A Burning Platform

                Road Map: The Social Business And Collaboration Playbook

                Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

                • Downloads: 1044
              • For CIO Professionals

                Report:Great Mobile Experiences Are Built On Systems Of Engagement

                Vision: The CIO's Mobile Engagement Playbook

                By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT...

                • Downloads: 1065
              • For CIO Professionals

                Report:Executive Overview: The CIO's Mobile Engagement Playbook

                Executive Overview: The CIO's Mobile Engagement Playbook

                CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

                • Downloads: 862
              • For Chief Information Officer Professionals

                Blog:Another "Google Gets Mobile Engagement" Story, Featuring The Sparrow Email Client

                I saw this morning through Michael Hickins' succinct and savory CIO Journal Morning Download that Google acquired Paris-based email experience aggregator Sparrow. Sparrow's software runs on...

                • For Chief Information Officer Professionals

                  Blog:Wendy's, Mobile Payment Moments Need To Be One-Touch Easy

                  I love Wendy's Dave's Hot 'n Juicy 3/4 lb Triple burger as much as the next Neanderthal, especially after riding 50 miles in the rain. And I love mobile payments because while I...

                  • For Application Development & Delivery Professionals

                    Charts & Figures:Web Content Management Anchors Digital Experiences

                  • For Customer Experience Professionals

                    Report:Close The Experience Gaps With The Right Business Technology

                    Closing The Experience Gaps

                    Companies that want to improve customer experience will increasingly rely on technology to close gaps in performance, convenience, personalization, and trust. Forrester has created a catalog showing...

                    • Downloads: 128
                  • For Application Development & Delivery Professionals

                    Report:Brief: Box Bets Big On Content Services Platform

                    Its Yellow Brick Road Will Be A Difficult Journey

                    Like Dorothy, swept from the comfort of her home in Kansas, Box finds itself in an increasingly foreboding and threatening world as Dropbox, Google, and Microsoft crush the cost of file sync and...

                    • Downloads: 111
                  • For CIO Professionals

                    Report:How Red Robin Gourmet Burgers Nailed Mobile Engagement: A Case Study

                    Continuous Improvement: The CIO's Mobile Engagement Playbook

                    Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and...

                    • Downloads: 339
                  • For Chief Information Officer Professionals

                    Blog:Forrester Wave On The File Sync And Share Market In 2013

                    File sync and share is the hottest technology category since social networking. Dropbox alone now has 175 million registered users, up from 110 million just nine months ago. Dozens of vendors are...

                    • For CIO Professionals

                      Report:CIOs: Organize For Mobile Success

                      Build And Support IDEA Teams To Drive Mobile Moments

                      Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, CIOs must work closely with their business peers. Where to start? We suggest a four-part...

                      • Downloads: 255
                    • For CIO Professionals

                      Charts & Figures:Alternative Paths To Avoid Seven Common Pitfalls

                    • For CIO Professionals

                      Charts & Figures:Mobile Devices Create An App Gap That Employees Fill With Bring-Your-Own Apps

                      Productivity Apps, Process Apps, Or Both? Personas Help You Decide