Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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  • Peter O'Neill
  • Past 6 months
  • For Sales Enablement Professionals

    Blog:The Sales Enablement Forum Talks About The Future Of B2B Selling

    Now it is high time that I remind you of our upcoming Sales Enablement Forum on March 2 and 3 in Scottsdale, Arizona,where the overall theme this year is about the different approaches required...

    • For Sales Enablement Professionals

      Blog:Mindtree Has Revamped Its Marketing And Selling For the Age Of The Customer

      I spent some time last week with Paul Gottsegen, Senior Vice President and Chief Marketing Office at Mindtree.   Paul is one of our guest keynote speakers at our Sales Enablement...

      • For Customer Insights Professionals

        Report:Gauge Your L2RM Progress And Success

        Benchmarks: The Lead-To-Revenue Playbook

        Business-to-business (B2B) marketers implementing a lead-to-revenue (L2R) process for the first time, or expanding an immature L2R program, often feel they are navigating uncharted waters — but...

        • Downloads: 257
      • For Sales Enablement Professionals

        Blog:Defining The Business Case For Your Sales Enablement Investment Projects

        color:#222222;background:white">We are working on a new report on how to prepare a business case for investment projects around the six goals of sales enablement, including investments in technology...

        • For Marketing Leadership Professionals

          Blog:The Sales Enablement Forum Is ALSO For B2B Marketing Leaders - Check it out!

          I would like to take the opportunity to remind you of our upcoming Sales Enablement Forum on March 2-3 in Scottsdale, Arizona,where the overall theme this year is about the different approaches...

          • For Customer Insights Professionals

            Report:Automate Your End-To-End L2RM Process

            Tools And Technology: The Lead-To-Revenue Playbook

            A myriad of marketing automation vendors are vying to claim leadership in providing the software platforms to automate the lead-to-revenue management (L2RM) process. These marketing automation...

            • Downloads: 651
          • For Sales Enablement Professionals

            Blog:The Plethora Of Sales Enablement Automation: How Do You Stay In Control?

            I had great fun presenting our sales enablement (SE) execution landscape to Forrester clients last week in a regular client webinar. The SE execution landscape is an idea partly based on a report we...

            • For Sales Enablement Professionals

              Blog:B2C or B2B? Is There A Difference?

              Peter O’Neill here. We held our annual research planning meeting the other week and ended discussing yet again the eternal question of B2B marketing versus B2C. This is also a common discussion...

              • For Customer Insights Professionals

                Report:Build New Roles, Skills, And Structures For L2R Success

                Organization: The Lead-To-Revenue Playbook

                Lead-to-revenue management (L2RM) standardizes, automates, and scales the practices needed to engage with customers across their life cycle — from early prospect to loyal advocate. But early...

                • Downloads: 422
              • For Sales Enablement Professionals

                Blog:Staples Advantage Helps Customers To Buy However, Whenever and Wherever They Want

                I was talking last week with Neil Ringel, Executive Vice President at Staples Advantage as we continue to prepare for the Sales Enablement Forum in March where Neil is one of the industry...