Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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140 results in Reports

  • Enterprise Collaboration
  • For Application Development & Delivery Professionals

    Report:See Me, Serve Me: Video Chat For Customer Service Starts To Take Hold

    The Technology Arrives, But Does It Improve The Customer Experience?

    Despite a history of false starts, live video chat for eCommerce and customer support is now at the beginning of a viable adoption cycle. Early adopters — most notably Amazon — are...

    • Downloads: 475
  • For Application Development & Delivery Professionals

    Report:How To Create A Knockout Social Business And Collaboration Strategic Plan

    Social business and collaboration programs can redefine work by changing the way employees connect with each other and the information they need to do their jobs. However, programs fall flat when...

    • Downloads: 1023
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Information Governance Enabling Technologies, Q2 2016

    Pursue Business Value And Not Just Risk Reduction When Making Technology Investments

    Information governance (IG) is a hot topic. Yet it suffers from an identity crisis, as definitions differ across the technology landscape. Enterprise architect (EA) professionals are on the hook to...

    • Downloads: 111
  • For CIO Professionals

    Report:Connected Business: A New Style Of Doing Business

    CIOs Need To Prepare For Cultural And Organizational Transformation

    Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. The...

    • Downloads: 535
  • For Customer Experience Professionals

    Report:Customer Collaboration Powers B2B Customer Experience

    Multiple Mutually Beneficial Relationships Within Client Accounts Underpin Business Growth

    Outstanding business-to-business (B2B) customer experiences ensure that every stakeholder in a client account gets the value they seek. Given the number of potential stakeholders in a given account,...

    • Downloads: 285
  • For Application Development & Delivery Professionals

    Report:TechRadar™: People And Talent Technology, Q1 2016

    HR Process Disruption Creates New Innovation Opportunities For Startups And Incumbents

    Organizations need a variety of technology solutions to attract, retain, and engage their people. Forrester has identified the 20 most important people and talent technology solution categories that...

    • Downloads: 249
  • For Application Development & Delivery Professionals

    Report:Create A Learning Culture To Jumpstart Employee Development

    Good Content Won't Make The Cut Without A Supportive Environment

    Employee learning is an expected component of most corporate organizational development programs, either as classroom learning or a blend of classroom and online courses. But organizations are slow...

    • Downloads: 191
  • For Infrastructure & Operations Professionals

    Report:Get Organized To Stop The Communications And Collaboration Infrastructure Civil War

    In the American Civil War, many combatants on both sides had attended the US Military Academy at West Point as cadets. The war pitted not only brother against brother but also cadet against cadet,...

    • Downloads: 484
  • For CIO Professionals

    Report:The Forrester Wave™: Personal Communications Services, Q3 2013

    The Rise Of Personal Communications Tools In The Enterprise

    Empowered employees are embracing personal cloud-based communications and collaboration services, like Skype or Facebook Messenger. Any empowered employees expect to use these collaboration channels...

    • Downloads: 465
  • For Infrastructure & Operations Professionals

    Report:Build Digital Workspace Delivery Systems To Give Employees The Right Tools For Their Job

    Tools And Technology: The Workforce Enablement Playbook For 2015

    Employees that drive your digital business are increasingly using a variety of apps and services outside the corporate network while regularly accessing legacy applications and core services inside...

    • Downloads: 768
  • For Infrastructure & Operations Professionals

    Report:Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem

    2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...

    • Downloads: 407
  • For Customer Experience Professionals

    Report:How To Build A Technology Plan That Sustains Employee Engagement

    Technology Should Provide Employees With Freedom To Act On Customer Needs

    Engaged employees ensure that businesses consistently deliver good customer experiences over time and across channels. But beyond creating a shared understanding of the intended experience,...

    • Downloads: 222
  • For Application Development & Delivery Professionals

    Report:Monitor The Performance Of Your Collaboration Program

    Performance Management: The Enterprise Collaboration Playbook

    The benefits of collaboration are hard to quantify. With the exception of email and audioconferencing, collaboration hasn't reached the phase where we're wondering what we ever did without it....

    • Downloads: 664
  • For Application Development & Delivery Professionals

    Report:Brief: How Financial Services Firms Use Video To Transform Customer Experiences

    Online Video And Chat Prove Increasingly Important

    In the age of the customer, trust and transparency are critical for banks, investment management firms, and insurance providers. With the growth of online and mobile banking, online video and video...

    • Downloads: 339
  • For Application Development & Delivery Professionals

    Report:The Future Of Learning Management Is Personalization

    Personalized Learning Experiences, Analytics, And Curated Content Are Front And Center In The Future LMS

    The future learning management system (LMS) will be part of employees' daily life. Whether they wish to find a short chunk of learning needed to do work, collaborate on a project, or determine the...

    • Downloads: 227
  • For Application Development & Delivery Professionals

    Report:Embrace Future Trends To Deliver HRM Business Impact

    This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process innovation...

    • Downloads: 1218
  • For Application Development & Delivery Professionals

    Report:The Critical Role Of Policy In Enterprise Collaboration

    Processes: The Enterprise Collaboration Playbook

    A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

    • Downloads: 691
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Collaborative Work Management For The Enterprise

    Serving Customers Requires Tools That Work The Way Users Work

    When the customer is the central focus of a company's strategy, its employees must work together more efficiently. Every day, employees focus their activities on helping their companies win, serve,...

    • Downloads: 311
  • For Application Development & Delivery Professionals

    Report:Organizing For Success In Collaboration

    Organization: The Enterprise Collaboration Playbook

    Too often, technology leaders approach staffing for collaboration as they would other technology management-led projects. Application development and delivery (AD&D) leaders must establish resources...

    • Downloads: 700
  • For Customer Experience Professionals

    Report:Case Study: Health Leads Builds A New Customer Experience Ecosystem

    Health Leads Marries Customer And Resource Databases With Social Technologies To Address Patients' Socioeconomic Issues

    Health Leads is a Massachusetts-based nonprofit that seeks to improve healthcare for low-income communities. To this end, Health Leads deploys 1,000 college student Advocates to help patients in...

    • Downloads: 257
  • For CIO Professionals

    Report:Resolving The Collaboration Paradox

    Employee Collaboration Platforms Receive An Injection Of Automation

    The success of any collaboration platform depends, in part, on the ability of the system to enable employees with a problem to connect with employees who can solve that specific problem. But so far,...

    • Downloads: 275
  • For Customer Experience Professionals

    Report:Empower Your Employees To Renovate Your Customer Experience Ecosystem

    Tap Workers' Knowledge Of Ecosystem Constituencies To Create New Value

    Building healthy customer experience (CX) ecosystems is challenging because CX executives often don't view customer experience holistically. Fortunately, there are employees in the workplace that can...

    • Downloads: 196
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Document-Centric Collaboration, Q4 2015

    Know Your Users' Top Priorities When Assessing A Crowded Market

    Documents encapsulate the knowledge and decisions that information workers use to accomplish their goals. Collaboration -- with peers, customers, partners, and trusted external experts -- is...

    • Downloads: 286
  • For Application Development & Delivery Professionals

    Report:Create A People-Focused HRM Business Strategy

    Companies need a human resource management (HRM) strategy that focuses on finding and developing successful employees who meet company goals and supporting them not only with a traditional...

    • Downloads: 498
  • For CMO Professionals

    Report:A Customer-Obsessed Operating Model Demands A Close Partnership With Your CIO

    The new customer-obsessed operating model required to win in the age of the customer is a hallmark of successful digital transformation. But it requires changes across the executive team, most keenly...

    • Downloads: 112