Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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30 results in Reports

  • Application Development
  • Business Technographics
  • Past 18 months
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Private Cloud Management And Infrastructure

    In 2013, over half of enterprises stated that in 2014, they will be prioritizing building a private cloud, when it was only introduced less than five years ago. Although enterprises have quickly...

    • Downloads: 861
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    Vision: The Business Applications Playbook

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 2216
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the...

    • Downloads: 1347
  • For CIO Professionals

    Report:Top Technologies For Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

    • Downloads: 525
  • For Security & Risk Professionals

    Report:Address The Top 10 Nontechnical Security Issues In Mobile App Development

    Continuous Improvement: The Mobile Security Playbook

    Security is more than just purchasing the latest next-generation solution to the most recent threat of attack. Likewise, security in mobile application development runs much deeper than simply...

    • Downloads: 275
  • For Application Development & Delivery Professionals

    Report:A Benchmark To Drive Mobile Test Quality

    Benchmarks: The Mobile App Development Playbook

    Mobile is changing the way enterprises create software, but trends and best practices for developers are emerging, helping to calm the chaos. The same cannot be said for mobile testing — the...

    • Downloads: 447
  • For Infrastructure & Operations Professionals

    Report:The Seven Habits Of Highly Effective DevOps

    Organizations have for years sought a means of more quickly delivering business value in the form of working software. Inspired by innovations in Agile software development and the application of the...

    • Downloads: 1314
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 831
  • For Application Development & Delivery Professionals

    Report:Brief: Services Supplant Mobile Middleware

    In 2014, Infrastructure Services Will Become The Enabler For Mobile Success

    Application development professionals have many choices when it comes to selecting mobile technologies. One of these, mobile middleware, is in a high state of flux. Market consolidation,...

    • Downloads: 237
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • Downloads: 260
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

    Continuous Improvement: The Business Applications Playbook

    While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

    • Downloads: 624
  • For Infrastructure & Operations Professionals

    Report:Enterprise Mobile Application Adoption Trends In India

    Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

    • Downloads: 177
  • For Infrastructure & Operations Professionals

    Report:The State Of Cloud Platform Standards: Q2 2015

    Standards Bodies And Open Source Foundations Learn To Play Nice

    Infrastructure and operations (I&O) pros look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in. Applications, products, and...

    • Downloads: 117
  • For Application Development & Delivery Professionals

    Report:Market Overview: Agile Development Service Providers

    The Agile Capabilities Of Leading Outsourcing Services Companies Have Caught Up With Client Expectations

    As business technology moves higher on the radar screen of CIOs, the need to leverage Agile application development techniques is rising. Application development and delivery (AD&D) leaders, seeking...

    • Downloads: 258
  • For Application Development & Delivery Professionals

    Report:Customer Engagement Needs APIs, But REST Is Far From A Complete Integration Strategy

    Forrester's Data Shows Strong Investment In REST, SOAP, And More

    A cornerstone of any firm's BT agenda is flexible application integration. Application programming interfaces (APIs) — and specifically representational state transfer (REST) APIs —...

    • Downloads: 202
  • For Application Development & Delivery Professionals

    Report:Brief: Agile Development And Customer Experience — A Marriage Made In Heaven

    Embed CX Professionals Into Modern Application Delivery Early And Often

    Companies are investing huge sums to enhance the customer experience (CX). Sometimes they embark upon a major digitalization or re-engineering of how their customers discover, explore, ask for, buy,...

    • Downloads: 281
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile App Testing

    Mix And Match Tools And Services For Best Results

    Mobile applications are becoming the primary digital experience touchpoint for customers and employees, and the resulting challenges for application development and delivery (AD&D) organizations have...

    • Downloads: 237
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Mobility Outlook For Asia Pacific In 2014

    How I&O Pros Can Best Support Enterprise Mobility And Prepare Their Firms For Disruption

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless...

    • Downloads: 265
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 575
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Tech Services In Indonesia, 2014

    The Market Is Booming But Lacks Scale And Maturity

    Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India —...

    • Downloads: 199
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 1531
  • For Enterprise Architecture Professionals

    Report:Chinese Firms Must Embrace DevOps To Accelerate Digital Transformation

    Start The Journey By Digitizing Application Life-Cycle Management

    Consumers are undergoing a mobile mind shift; Internet companies are disrupting traditional Chinese companies in almost every industry; macroeconomic growth is slowing; and competition is increasing....

    • Downloads: 66
  • For Application Development & Delivery Professionals

    Report:Six Responsive Website Project Pitfalls And The Best Practices For How To Avoid Them

    Many developers tell Forrester that they use responsive web design (RWD) as their web design philosophy, but the highest adoption rate by vertical is less than 20%. This suggests that many...

    • Downloads: 387
  • For Application Development & Delivery Professionals

    Report:The Age Of The Customer Changes Everything For AD&D Leaders

    Executive Overview: The Application Development Strategy, Structure, And Sourcing Playbook

    The cumulative impact of the age of the customer uber-trends — digital disruption, mobile mind shift, customer experience, and big data analytics — will transform the competitive...

    • Downloads: 411
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Technology Monitoring

    Monitoring Advances From Providing Reactive Information To Predictive Business Insights

    In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

    • Downloads: 406