Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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121 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Brief: Microsoft Opens Up ALM Collaboration To All (At Last)

    Stakeholder License For Visual Studio Online Improves Collaborative ALM Capabilities

    On August 27, 2014, Microsoft announced a significant change to its Visual Studio Online (VSO) hosted application life-cycle management (ALM) service: stakeholder licenses. This licensing change...

    • Downloads: 91
  • For Application Development & Delivery Professionals

    Report:Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook

    Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand as...

    • Downloads: 1312
  • For Application Development & Delivery Professionals

    Report:Brief: Put Developers On The Front Lines Of App Support

    DevOps Culture Begins With Visibility And Responsibility

    The separation of development (Dev) and operations (Ops) has created inherently dysfunctional relationships that mere good intentions cannot mend. At the root of the problem are their different...

    • Downloads: 54
  • For Application Development & Delivery Professionals

    Report:Don't Let A Mountain Of "Technical Debt" Derail Mobile And Customer-Facing App Delivery

    Lead The Investment Case With Business Issues, Not Technical Debt

    The ever-increasing demand from business leaders for modern mobile and customer-facing apps has application development and delivery (AD&D) leaders embracing Agile and DevOps techniques to keep pace....

    • Downloads: 432
  • For CIO Professionals

    Report:Brief: Four DevOps Plays Focus On Digital Agility

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer...

    • Downloads: 248
  • For Application Development & Delivery Professionals

    Report:Build Mobile Apps That Drive Engagement

    Executive Overview: The Mobile App Dev Playbook

    The mobile mind shift is driving application developers' business peers and customers to expect (and demand) support for a wide variety of smartphones and tablets. But building mobile apps is...

    • Downloads: 1542
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Brocade Launches Networking's First Commercial Open Source Software

    Brocade Releases The Vyatta Controller Built On OpenDaylight Source Code

    On September 22, 2014, Brocade released its software-defined controller, Vyatta Controller, which officially brings open source software (OSS) from the networking shadows into the mainstream network...

    • Downloads: 53
  • For Infrastructure & Operations Professionals

    Report:Embrace Deming's PDCA Cycle To Continuously Optimize Modern Service Delivery

    Continuous Improvement: The Modern Service Delivery Playbook

    Infrastructure and operations (I&O) professionals are adopting the disciplines of modern service delivery to deliver modern applications and services with the speed, quality, and agility that...

    • Downloads: 64
  • For Application Development & Delivery Professionals

    Report:Brief: Agile Development And Customer Experience — A Marriage Made In Heaven

    Embed CX Professionals Into Modern Application Delivery Early And Often

    Companies are investing huge sums to enhance the customer experience (CX). Sometimes they embark upon a major digitalization or re-engineering of how their customers discover, explore, ask for, buy,...

    • Downloads: 242
  • For Infrastructure & Operations Professionals

    Report:Transform Tech Operations To Better Serve Customers

    Executive Overview: The Modern Service Delivery Playbook

    Technology infrastructure and operations (I&O) organizations have been living in silos and are therefore poorly positioned to help their company address customers' rising expectations. I&O...

    • Downloads: 150
  • For Application Development & Delivery Professionals

    Report:Customer Obsession Will Remake AD&D Tools And Supporting Technologies

    Tools & Technology: The Application Development Strategy, Structure, And Sourcing Playbook

    Application development and delivery (AD&D) leaders shifting their strategies, structures, and sourcing to customer-focused software are like acrobats performing above a flimsy net. The tools and...

    • Downloads: 107
  • For Application Development & Delivery Professionals

    Report:Critical Factors For Success In Enterprise Mobile Application Development

    Learnings And Recommendations Based On A Recent Survey Of More Than 50 Mobile Apps Projects

    Forrester recently surveyed more than 50 executives who had used a third-party services partner for B2E or B2B mobile application work. These interviewees were all provided as references for our 2015...

    • Downloads: 139
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1332
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Public Cloud Platform Service Providers' Security, Q4 2014

    Public Cloud Platforms Step Up Their Security Game, But Is It Enough To Safely Deploy Critical Applications And Data To The Cloud?

    Nearly every large enterprise today is building and deploying new applications on one or more of the leading public cloud platforms. But rarely is this initiative done with the security and risk...

    • Downloads: 397
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the...

    • Downloads: 1226
  • For Application Development & Delivery Professionals

    Report:Customer Engagement Needs APIs, But REST Is Far From A Complete Integration Strategy

    Forrester's Data Shows Strong Investment In REST, SOAP, And More

    A cornerstone of any firm's BT agenda is flexible application integration. Application programming interfaces (APIs) — and specifically representational state transfer (REST) APIs —...

    • Downloads: 176
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Digital Customer Experience Technologies, Q1 2015

    Landscape: The Digital Experience Delivery Playbook

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

    • Downloads: 225
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    Tools And Technology: Business Processes Management Playbook

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 252
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Hadoop Will Become A Cornerstone Of Your Business Technology Agenda

    Hadoop Has Already Disrupted The Economics Of Data. What's Next?

    Hadoop is the rising star of the business technology agenda for a simple reason — it disrupts the economics of data, analytics, and someday soon, all enterprise applications; it is secretly...

    • Downloads: 433
  • For Application Development & Delivery Professionals

    Report:Create A Road Map To Guide Digital Experience Delivery

    Road Map: The Digital Experience Delivery Playbook

    To deliver great digital experiences, application development and delivery (AD&D) professionals must deploy the right technology for customers — and, of course, for your marketing and business...

    • Downloads: 654
  • For Application Development & Delivery Professionals

    Report:Brief: Investment Strategies In Financial Services Prioritize Five Major Areas

    Results From Forrester's Q3 2014 Financial Services Architecture Global Online Survey

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes respondents from 116 firms in 36 countries spanning multiple segments of the financial services industry,...

    • Downloads: 113
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 713
  • For Enterprise Architecture Professionals

    Report:Hadoop Ecosystem Overview, Q4 2014

    Get A Handle On Hadoop With Forrester's Ecosystem View

    This report explains Hadoop, not as a single product, but as an ecosystem of batch and real-time components that includes Apache, other open source projects, and vendor add-ons. It deconstructs the...

    • Downloads: 416
  • For Application Development & Delivery Professionals

    Report:Applying The Forrester Wave™: API Management Solutions, Q3 2014

    Customizing The Forrester Wave For Three Key Buying Scenarios: API Service Provider, Mobile App APIs, and Enterprise Services

    In September 2014, we published our 40-criteria Forrester Wave evaluation of 11 application programming interface (API) management solutions vendors: 3scale, Apigee, Axway, CA Technologies, IBM,...

    • Downloads: 338
  • For Application Development & Delivery Professionals

    Report:Build An Agile BI Organization

    Organization: The Business Intelligence Playbook

    Earlier-generation business intelligence (BI) support centers — organized along the same lines as tech support centers for all other enterprise software — fall short when it comes to BI's...

    • Downloads: 2079