Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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88 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:When And How To Do Discontinuous Application Innovation

    Continuous Improvement: The Modern Application Delivery Playbook

    Modern application delivery and DevOps practices such as continuous delivery enable AD&D pros to continuously and incrementally fine-tune their applications in response to evolving customer needs....

    • Downloads: 110
  • For CIO Professionals

    Report:Brief: OpenStack Is Now Ready For Business

    Robust Technology And A Strong Community Make This Open Source Cloud A Good Choice For Powering New Enterprise Applications

    The open source cloud computing project OpenStack has come a long way since NASA and Rackspace launched it in 2010. Backed by leading technology infrastructure providers including Cisco, Dell, EMC,...

    • Downloads: 153
  • For Enterprise Architecture Professionals

    Report:Brief: Go Beyond Crash Analytics To Drive Your Mobile Application Success

    Mobile enablement is a key enabler for digitalizing your business. And as mobile applications become an important channel to your digital business success, you can't release an app into the wild and...

    • Downloads: 60
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Continuous Software Delivery, Q2 2015

    Tools And Technology: The Modern Application Delivery Playbook

    Software's pervasive ability to enrich customer experiences, to enable new business models, and to create competitive advantage has caused rapid evolution of the tools and processes used to create...

    • Downloads: 407
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Four Ways APIs Are Changing Your Business

    How To Design An API Strategy That Fuels Digital Business

    Application programming interfaces (APIs) are perhaps the most critical technology in digital business design. They have the power to unlock new revenue streams, transform how you design and deliver...

    • Downloads: 235
  • For Infrastructure & Operations Professionals

    Report:Brief: Embrace The Need For Speed To Avoid Ugly DevOps Practices

    The Good, The Bad, And The Ugly Of DevOps, Part Three Of Three

    Infrastructure and operations (I&O) needs to speed up its release cadence — business customers are not willing to wait — they want their applications and services now! In the age of the...

    • Downloads: 173
  • For Application Development & Delivery Professionals

    Report:Build The Right Things Better And Faster With Modern Application Delivery Metrics

    Performance Management: The Modern Application Delivery Playbook

    Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they...

    • Downloads: 223
  • For Enterprise Architecture Professionals

    Report:The Top 10 Technology Trends To Watch: 2016 To 2018

    The Age Of The Customer Will Drive Firms To Increase Their Investments In End-To-End Technology Solutions

    Five years into the age of the customer, investments in mobile, cloud, big data, predictive analytics, and social technologies are booming. But unlike previous technology cycles, tech investments...

    • Downloads: 1059
  • For Application Development & Delivery Professionals

    Report:Reforming AD&D Organizations For Customer Obsession: The Three Models

    Organization: The Application Development Strategy, Structure, And Sourcing Playbook

    Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Yesterday's shared-service AD&D organizations...

    • Downloads: 248
  • For Infrastructure & Operations Professionals

    Report:Six Trends That Will Shape DevOps Adoption In 2015 And Beyond

    Benchmarks: The Modern Service Delivery Playbook For 2015

    Infrastructure and operations (I&O) organizations are in various stages of adopting the DevOps methodology. Where does your organization fall in comparison with other organizations? This report...

    • Downloads: 305
  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

    • Downloads: 794
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Integration-Platform-As-A-Service

    For Now, Most Enterprises Will Need To Make A Tactical Choice

    The need to integrate systems of engagement, the demand for greater agility, and execution in the cloud are driving the disruption of the integration landscape. Enterprise architecture (EA)...

    • Downloads: 142
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Omnichannel Banking Solutions, Q3 2015

    The Six Omnichannel Banking Providers That Matter Most And How They Stack Up

    In this Forrester Wave evaluation of omnichannel banking solutions, we researched, analyzed, and scored the six most significant software providers — Backbase, Infosys, Misys, SAP, Sopra...

    • Downloads: 160
  • For CIO Professionals

    Report:Quick Take: All Grown Up, AWS Drives Home Its Enterprise-Friendly Advantage

    With Announcements Of New Capabilities Like SPICE, QuickSight, And AWS IoT, Amazon Makes A Play For Even More Enterprise Workloads

    Amazon Web Services (AWS) is not just for applications anymore. Data, the Internet of Things (IoT), and business intelligence (BI) services dominated the announcements at AWS re:Invent 2015 as the...

    • Downloads: 6
  • For Application Development & Delivery Professionals

    Report:The Three C's Of Finding And Retaining Digital Experience Talent

    Prioritize Culture, Community, And Coaching To Find And Retain Top Talent

    The dirty secret the technology vendors won't tell you is that their technology won't solve your most challenging problems: people. Finding and retaining top digital experience talent, like your...

    • Downloads: 118
  • For Infrastructure & Operations Professionals

    Report:I&O Must Shift Toward Modern Service Delivery To Better Serve Customers

    Executive Overview: The Modern Service Delivery Playbook For 2015

    Infrastructure and operations (I&O) teams can no longer live in silos, as it hinders their ability to address customers' rising expectations in today's age of the customer. They must not only change...

    • Downloads: 281
  • For CIO Professionals

    Report:The Top Technologies Driving The Mobile Mind Shift

    Great Mobile Moments Leverage New Mobile Technologies

    CIOs need to help design great mobile moments that drive revenue growth, improve the customer experience, or even transform their companies' business models. This report highlights the most important...

    • Downloads: 293
  • For Application Development & Delivery Professionals

    Report:Low-Code Platforms Deliver Customer-Facing Apps Fast, But Will They Scale Up?

    To Answer "Yes," Look For Scalable Architectures, Flexible Pricing, And Appropriate Features

    Low-code platforms are an important strategy to speed delivery of software to win, serve, and retain customers. Because application development and delivery (AD&D) professionals adopt low-code...

    • Downloads: 102
  • For Application Development & Delivery Professionals

    Report:The Future Of Mobile Security Development

    Mobile Developers Shouldn't Be Writing Security Code

    Mobile developers are, by definition, people that write code for mobile devices. While the job often requires attention to other parts of a mobile-enabled business process (e.g., developing mobile...

    • Downloads: 201
  • For Application Development & Delivery Professionals

    Report:The Next App Platforms Will Bridge Corporate, Consumer, Commerce, And Connected Devices

    Introducing Forrester's Digital App Platform Model For Application Development And Delivery Leaders

    To help their firms win, serve, and retain customers, application development and delivery (AD&D) professionals are creating apps spanning consumer tech, commerce platforms, and connected devices. A...

    • Downloads: 324
  • For Application Development & Delivery Professionals

    Report:Are The Biggest Enterprise Software Vendors Now The Best Cloud Platform Bets?

    IBM, Microsoft, Oracle, And SAP As Cloud Platform Vendors

    Public cloud platforms are a foundation for applications that win, serve, and retain customers. The four largest enterprise software providers did relatively little to drive adoption of cloud...

    • Downloads: 89
  • For Application Development & Delivery Professionals

    Report:Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

    Tools And Technology: The Digital Experience Delivery Playbook

    Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendor platforms increasingly want to tell an...

    • Downloads: 1914
  • For Application Development & Delivery Professionals

    Report:Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

    Push Vendors And Service Providers To Describe Benefits, Not Cloud Marketing-Speak

    The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major digital experience platform vendors like Adobe and SAP hybris are now embracing the cloud to deploy...

    • Downloads: 183
  • For Application Development & Delivery Professionals

    Report:Use APIs And Components To Prepare For The Banking Industry's Increasing Pace

    Watch For Seven Key Banking Application Trends In 2016

    Banking applications do more than offer information about customers, products, services, and the state of the business: They are the primary touchpoints for customers and embody the banking business....

    • Downloads: 71
  • For Enterprise Architecture Professionals

    Report:Mobile Application Development Is The Bridge To The World's Largest Mobile Market

    The Mobile IDEA Cycle Is The Key To Improving Chinese Customer Engagement

    Consumers and businesses around the globe have entered the mobile era, and technology management leaders are shifting their organizations' business applications toward mobile. In order to make this...

    • Downloads: 95