Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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89 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:How APIs Reframe Business Strategy

    Craft An API Strategy To Enable Digital Business Transformation

    Mobile apps and customer engagement are major drivers for APIs, but there is a more strategic and pervasive reality that should infuse an organization's API strategy and thinking: Done right, APIs...

    • Downloads: 285
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Maybelline Chooses Responsive Web Design Over Mobile Apps

    The Cosmetics Retailer Built A Mobile Solution To Engage Mobile Customers In 10 Asia Pacific Countries

    Companies operating in Asia Pacific (AP) need to adopt a mobile-first strategy when engaging customers and prospects. But the high degree of mobile device heterogeneity in terms of screen sizes and...

    • Downloads: 124
  • For Application Development & Delivery Professionals

    Report:What Do You Need From Your Digital Experience Services Partner?

    Firms Must Look To Services Partners That Support Omnichannel Digital Customer Experience Delivery

    A decade ago, companies engaged in a "battle for eyeballs." They spent money driving undifferentiated traffic to their websites under the belief that more was better. But today, companies need to do...

    • Downloads: 158
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Application Release Automation, Q2 2015

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 33-criteria evaluation of application release automation vendors, we identified the seven most significant software providers — Automic Software, CA Technologies, Electric Cloud,...

    • Downloads: 174
  • For Application Development & Delivery Professionals

    Report:Upgrade To Banking Platform 3.0 To Meet The Challenges Of Banking Of The Future

    Banks Need To Radically Rethink How They Deliver Business Functionality

    Two predominant factors will characterize the world of banking in the future: digital banking and digital disruptors attacking from multiple, frequently new angles. The banking industry must...

    • Downloads: 278
  • For Enterprise Architecture Professionals

    Report:Master Business Agility With Cloud Platforms

    Three Categories Of Agility Boosters Deliver Organizational And Market Agility

    Software-as-a-service (SaaS) computing and cloud platforms have been around for more than 20 years, with faster and simpler software delivery driving adoption. Speed remains important, but speed is...

    • Downloads: 210
  • For CIO Professionals

    Report:The Global Tech Market Outlook For 2015 To 2016

    Five Themes That Will Define The Tech Market

    As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in the...

    • Downloads: 943
  • For Application Development & Delivery Professionals

    Report:Five Must-Do's For Testing Quality At Speed

    The Convergence Of Speed And Quality In Modern Application Delivery

    "Oh no! Our delivery date is just around the corner but we still have QA to run . . . let's push this to production anyway and deal with it in the next release." Sounds familiar? As digital disrupts...

    • Downloads: 406
  • For Infrastructure & Operations Professionals

    Report:Brief: Application Release Automation Market Forecast

    How Big Is The ARA Market Really?

    Demanding customers in today's market have rising expectations that come not only from your competitors' products and service offerings but from far-reaching products and services they interact with...

    • Downloads: 69
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

    Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

    It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D) pros...

    • Downloads: 78
  • For Security & Risk Professionals

    Report:Quick Take: Rapid7 Pushes Into Application Security With Its NT Objectives Acquisition

    Over the past decade, penetration testing tools and vulnerability management vendors have continually commoditized the efforts of manual service offerings. Delivering automated, high-quality,...

    • Downloads: 28
  • For Application Development & Delivery Professionals

    Report:Brief: It's Not Your Grandfather's Open Source BI Market Any Longer

    In a dizzying 1-2-3 succession, three leading business intelligence (BI) vendors whose software and business models are to various degrees based on open source have been acquired within the last nine...

    • Downloads: 104
  • For Infrastructure & Operations Professionals

    Report:Playing Musical Chairs For Staffing Modern Service Delivery

    Organization: The Modern Service Delivery Playbook

    Software-driven businesses are creating disruption in the marketplace, which is forcing other enterprises to follow in their path. These software-driven businesses are abandoning traditional...

    • Downloads: 84
  • For Application Development & Delivery Professionals

    Report:Banking Of The Future: How Banks Will Use Digital Capabilities To Remain Competitive

    Banking In 2030 Will Define Broad Requirements For Banking Applications

    Today's banks are concerned about risk, capital, return on equity, business secrets, and customer data. In the past, change has often been slow and longer-term target states have typically been very...

    • Downloads: 476
  • For Application Development & Delivery Professionals

    Report:Putting A Price On Mobile Strategy

    Business Case: The Mobile App Development Playbook

    Application development and delivery (AD&D) professionals are not usually the driving force behind creating the business case for mobile — but that doesn't mean they don't play a part. At a...

    • Downloads: 893
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015

    The Nine Midsize Providers That Matter Most And How They Stack Up

    Mobile moments in the enterprise — with employees and business partners — have the power to make or break your customer experience. But, these mobile enterprise moments represent...

    • Downloads: 192
  • For Application Development & Delivery Professionals

    Report:Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. How do you make sure...

    • Downloads: 383
  • For Application Development & Delivery Professionals

    Report:Brief: Offshore Testing Services Must Reinvent Themselves With Automation

    Testing Services Must Increase Automation To Meet The Needs Of Agile And DevOps

    Indian offshore services providers and other vendors globally have traditionally thrived in the testing services market. However, as business technology organizations increasingly look to Agile and...

    • Downloads: 190
  • For Application Development & Delivery Professionals

    Report:Brief: New Tools Make Hybrid Apps A Safer Bet

    Why should mobile development organizations revisit the hybrid approach for their mobile applications? Because the hybrid approach is maturing as recent products and projects make it a safer choice...

    • Downloads: 80
  • For Enterprise Architecture Professionals

    Report:Brief: Open Source BPM Finally Makes The Leap Into The Mainstream

    Enterprise architects are currently leading large-scale implementations of business process management (BPM) solutions, spending millions of dollars each year to automate and transform enterprisewide...

    • Downloads: 148
  • For Application Development & Delivery Professionals

    Report:Brief: Can Hadoop's Enterprise Loose Ends Be Tied By The Open Data Platform Initiative?

    Hadoop is a must-have for large enterprises, but adopting it can be a challenge. Hadoop is not one thing, it is a collection of open source technologies and tools, some of which overlap, in a dynamic...

    • Downloads: 129
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile App Testing

    Mix And Match Tools And Services For Best Results

    Mobile applications are becoming the primary digital experience touchpoint for customers and employees, and the resulting challenges for application development and delivery (AD&D) organizations have...

    • Downloads: 256
  • For Infrastructure & Operations Professionals

    Report:Gear Up For Modern Service Delivery

    Tools And Technology: The Modern Service Delivery Playbook

    Speeding up the pace of the service delivery life cycle requires automation tools, which presents both opportunities and challenges to the infrastructure and operations (I&O) organization. You can...

    • Downloads: 334
  • For Application Development & Delivery Professionals

    Report:A Developer's Guide To Forrester's Strategies For API Success

    A Guided Tour Of Forrester's Research On The What, Why, And How Of APIs

    In these times of customer empowerment, digital business, and mobile mind shifts, APIs and service-oriented architecture (SOA) form a critical foundation for modern business and applications. The...

    • Downloads: 192
  • For Application Development & Delivery Professionals

    Report:Critical Factors For Success In Enterprise Mobile Application Development

    Learnings And Recommendations Based On A Recent Survey Of More Than 50 Mobile Apps Projects

    Forrester recently surveyed more than 50 executives who had used a third-party services partner for B2E or B2B mobile application work. These interviewees were all provided as references for our 2015...

    • Downloads: 211