Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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95 results in Reports

  • Application Development
  • Past 6 months
  • For CIO Professionals

    Report:Quick Take: Apps And IoT Platforms Trump "Billions And Billions" Of Devices

    Mobile World Congress' Global Mobile Awards 2015 Highlight IoT Innovation For Connected Life

    Mobile World Congress, one of the largest global technology events, is currently in full swing. Although "mobile" remains in the event title, this year's speakers, exhibitors, and awards continue to...

    • Downloads: 160
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 326
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile App Development

    Few eBusiness Teams Keep Pace With Customer App Expectations

    eBusiness professionals struggle to keep pace with consumer expectations of mobile apps. Competitors, entrepreneurs, and brands outside their industry push the envelope on what defines "best in...

    • Downloads: 251
  • For Application Development & Delivery Professionals

    Report:Customer Experience In Banking Needs More Than Just Channels

    Results From Forrester's Global Banking Platform Deals Survey 2014

    The enhanced capabilities of current banking platforms, new delivery models, and new market players are creating fresh opportunities for banks and their application development and delivery (AD&D)...

    • Downloads: 104
  • For Application Development & Delivery Professionals

    Report:Optimize Business Processes And Govern Transformation

    Processes: The Business Applications Playbook

    Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...

    • Downloads: 559
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the...

    • Downloads: 1346
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Software

    Varied Building Blocks Lay The Foundation, But It's Up To You To Make It A True Private Cloud

    In November 2013, Forrester published "The Forrester Wave™: Private Cloud Solutions, Q4 2013," which evaluated the top software-only private infrastructure-as-a-service solutions in the market....

    • Downloads: 379
  • For Application Development & Delivery Professionals

    Report:Best Practices For Building Beacon-Enabled Apps

    Beacons Add The Power Of Proximity To Modern Applications

    As the mobile mind shift swings into high gear, developers must reimagine how they design apps to interact with the physical world. Wireless sensors linked to Internet of Things (IoT) systems will...

    • Downloads: 206
  • For Infrastructure & Operations Professionals

    Report:Playing Musical Chairs For Staffing Modern Service Delivery

    Organization: The Modern Service Delivery Playbook

    Software-driven businesses are creating disruption in the marketplace, which is forcing other enterprises to follow in their path. These software-driven businesses are abandoning traditional...

    • Downloads: 66
  • For CIO Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014

    How The 16 Providers That Matter Most Stack Up

    Public cloud application platforms unlock the flexibility, developer-productivity, and economic advantages of cloud computing. Business technology and technology management professionals use a wide...

    • Downloads: 907
  • For Application Development & Delivery Professionals

    Report:Agile-Plus-Architecture: Embrace The Oxymoron

    Enterprises Need Sustainable Business Agility, Not Just Agile Development

    Enterprises are challenged like never before: They need to rapidly deliver engaging customer experiences and a constant stream of innovation through an expanding array of software-driven channels. To...

    • Downloads: 176
  • For Application Development & Delivery Professionals

    Report:Sizing The Market For API Management Solutions

    US Firms Will More Than Quadruple Their Spending To Support Integration Of Customer Engagement Software

    Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

    • Downloads: 213
  • For Application Development & Delivery Professionals

    Report:Brief: The Bank Of The Future Has Arrived — In A Box

    Diebold's Prototype Integrates State-Of-The-Art Branch Technologies To Deliver The Bank Branch Of The Future

    Many banks have flagship branches that showcase modern technology and innovative customer interaction concepts. However, most have just one or a few of these showcases, so the overall number of...

    • Downloads: 173
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 745
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Hybris Moves Beyond Its Commerce Foundations

    New Marketing And PaaS Announcements Seek To Position Hybris As The B2C Customer Engagement Tier Of SAP

    On February 10 at hybris' annual Customer and Partner Summits in Munich, the firm announced a new suite of marketing capabilities: SAP hybris Marketing solution, a new platform-as-a-service offering...

    • Downloads: 115
  • For CIO Professionals

    Report:Brief: Four DevOps Plays Focus On Digital Agility

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer...

    • Downloads: 296
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Large Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's fifteen-criteria emerging market evaluation of mobile enterprise app services providers, we identified the 10 most significant services providers — Accenture, Capgemini,...

    • Downloads: 276
  • For Application Development & Delivery Professionals

    Report:Brief: Put Developers On The Front Lines Of App Support

    DevOps Culture Begins With Visibility And Responsibility

    The separation of development (Dev) and operations (Ops) has created inherently dysfunctional relationships that mere good intentions cannot mend. At the root of the problem are their different...

    • Downloads: 97
  • For CIO Professionals

    Report:The Chinese CIO's Agenda For 2015: 10 Initiatives That Can Build Your Digital Business

    Digital Disruption Will Drive The BT Agenda At Chinese Enterprises

    The Chinese market is undergoing significant change. Cloud-enabled digital technologies such as big data, enterprise mobility, and social platforms are spurring the creation of new business models...

    • Downloads: 138
  • For Application Development & Delivery Professionals

    Report:Upgrade To Banking Platform 3.0 To Meet The Challenges Of Banking Of The Future

    Banks Need To Radically Rethink How They Deliver Business Functionality

    Two predominant factors will characterize the world of banking in the future: digital banking and digital disruptors attacking from multiple, frequently new angles. The banking industry must...

    • Downloads: 242
  • For Application Development & Delivery Professionals

    Report:The Dawn Of Enterprise JavaScript

    JavaScript Finds Its Place In Enterprise Software Development

    Adoption of JavaScript — and the Node.js runtime environment in particular — sets the stage for the biggest shift in enterprise application development in more than a decade. When...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Nine Questions To Ask About Docker

    Docker — Or Whatever Comes In Its Wake — Will Change The Application Delivery Landscape

    Over the past year or so, Docker, the operating system (OS) level container technology, has created quite an industry stir. Docker promises faster application delivery cycles and reduced production...

    • Downloads: 196
  • For Application Development & Delivery Professionals

    Report:Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

    • Downloads: 1349
  • For Application Development & Delivery Professionals

    Report:Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

    New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP

    On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing commerce...

    • Downloads: 93
  • For Application Development & Delivery Professionals

    Report:Mobile Development: Smooth Sailing Or Titanic Voyage?

    Assessment: The Mobile App Development Playbook

    Demand for the creation of new mobile applications is massive and still growing. So is your firm's development team ready to meet the new challenges? Thinking that satisfying business demands for...

    • Downloads: 764