Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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113 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 729
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1449
  • For Enterprise Architecture Professionals

    Report:Hadoop Ecosystem Overview, Q4 2014

    Get A Handle On Hadoop With Forrester's Ecosystem View

    This report explains Hadoop, not as a single product, but as an ecosystem of batch and real-time components that includes Apache, other open source projects, and vendor add-ons. It deconstructs the...

    • Downloads: 475
  • For CIO Professionals

    Report:The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive business...

    • Downloads: 612
  • For Application Development & Delivery Professionals

    Report:Best Practices: Adopt Open Source Software To Improve Development Effectiveness

    Open source software (OSS) is increasingly ubiquitous as application development professionals look to trim enterprise software costs while simultaneously creating new, modern applications. OSS seeps...

    • Downloads: 1470
  • For Application Development & Delivery Professionals

    Report:Five Must-Do's For Testing Quality At Speed

    The Convergence Of Speed And Quality In Modern Application Delivery

    "Oh no! Our delivery date is just around the corner but we still have QA to run . . . let's push this to production anyway and deal with it in the next release." Sounds familiar? As digital disrupts...

    • Downloads: 309
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the...

    • Downloads: 1313
  • For Application Development & Delivery Professionals

    Report:Market Overview: Omnichannel Banking Solutions

    Improve Customer Service And Experience With Omnichannel Banking

    For financial services firms, omnichannel banking is not just a technology — it's the path to great customer experience (CX) across all channels, using the right customer touchpoint at the...

    • Downloads: 92
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

    Vision: The Digital Experience Delivery Playbook

    Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

    • Downloads: 271
  • For Application Development & Delivery Professionals

    Report:Brief: Investment Strategies In Financial Services Prioritize Five Major Areas

    Results From Forrester's Q3 2014 Financial Services Architecture Global Online Survey

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes respondents from 116 firms in 36 countries spanning multiple segments of the financial services industry,...

    • Downloads: 126
  • For Infrastructure & Operations Professionals

    Report:Playing Musical Chairs For Staffing Modern Service Delivery

    Organization: The Modern Service Delivery Playbook

    Software-driven businesses are creating disruption in the marketplace, which is forcing other enterprises to follow in their path. These software-driven businesses are abandoning traditional...

    • Downloads: 58
  • For Application Development & Delivery Professionals

    Report:Web, Hybrid, And Native Mobile Apps All Have Their Place

    Strategic Plan: The Mobile App Development Playbook

    In the past few years, we've handled hundreds of client inquiries regarding which technology approach best suits mobile app development needs. The most common question: "Should we go with a native...

    • Downloads: 2657
  • For Infrastructure & Operations Professionals

    Report:Six Trends That Will Shape DevOps Adoption In 2015 And Beyond

    Benchmarks: The Modern Service Delivery Playbook For 2015

    Infrastructure and operations (I&O) organizations are in various stages of adopting the DevOps methodology. Where does your organization fall in comparison with other organizations? This report...

    • Downloads: 58
  • For Application Development & Delivery Professionals

    Report:Customer-Centric Application Rationalization

    Free Wasted Resources To Enable More Innovative Work

    Delivering engaging new software solutions to help business leaders win, serve, and retain customers is the driving force of this decade and beyond for application development and delivery (AD&D)...

    • Downloads: 71
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Digital Customer Experience Technologies, Q1 2015

    Landscape: The Digital Experience Delivery Playbook

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

    • Downloads: 325
  • For Application Development & Delivery Professionals

    Report:How To Design APIs For Mobile

    Process, Practice, And Design Principles

    Mobile apps are a critical channel for customer engagement and business process improvement, and it's clear that mobile apps need APIs to access business data and transactions. The problem for...

    • Downloads: 202
  • For Application Development & Delivery Professionals

    Report:Brief: Can Hadoop's Enterprise Loose Ends Be Tied By The Open Data Platform Initiative?

    Hadoop is a must-have for large enterprises, but adopting it can be a challenge. Hadoop is not one thing, it is a collection of open source technologies and tools, some of which overlap, in a dynamic...

    • Downloads: 34
  • For Enterprise Architecture Professionals

    Report:How Forward-Thinking Insurers Modernize Systems To Win, Serve, And Retain Customers

    Product And Distribution Innovation Drive New Modernization Paths

    New distribution models and accelerated product innovation are the primary disruptive elements facing insurers today. These directly pressure core business systems. Insurers that can modernize these...

    • Downloads: 251
  • For Application Development & Delivery Professionals

    Report:Brief: Two Open Web Standards Will Change Web Development And Delivery In 2015

    The modern web page weight is bloated. Images generate over half the payload, many of which are ill suited to download and/or view on a mobile device. In addition to sheer bits and bytes, the number...

    • Downloads: 117
  • For Application Development & Delivery Professionals

    Report:Market Overview: Agile Development Service Providers

    The Agile Capabilities Of Leading Outsourcing Services Companies Have Caught Up With Client Expectations

    As business technology moves higher on the radar screen of CIOs, the need to leverage Agile application development techniques is rising. Application development and delivery (AD&D) leaders, seeking...

    • Downloads: 231
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Public Cloud Platform Service Providers' Security, Q4 2014

    Public Cloud Platforms Step Up Their Security Game, But Is It Enough To Safely Deploy Critical Applications And Data To The Cloud?

    Nearly every large enterprise today is building and deploying new applications on one or more of the leading public cloud platforms. But rarely is this initiative done with the security and risk...

    • Downloads: 480
  • For Application Development & Delivery Professionals

    Report:Build Five-Star Mobile Apps

    Processes: The Mobile App Development Playbook

    There are millions of mobile apps out there, and they're all competing for the same consumers. Companies hoping to reach customers through the mobile channel need to ensure that their apps get high...

    • Downloads: 1463
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Modern Apps Mean New Technologies, Processes, And Skills

    Application development and delivery (AD&D) leaders are facing tumultuous change in 2015 driven by people, process, and technology catalysts. Mobile and cloud alter the architectural landscape and...

    • Downloads: 404
  • For Infrastructure & Operations Professionals

    Report:Brief: Good DevOps Requires Collaboration, Automation, And Cultural Change

    The Good, The Bad, And The Ugly Of DevOps, Part One Of Three

    Modern service delivery is the new frontier of service and application delivery. As organizations focus on improving the customer experience, the speed and quality of delivering applications and...

    • Downloads: 114
  • For Application Development & Delivery Professionals

    Report:Brief: The Bank Of The Future Has Arrived — In A Box

    Diebold's Prototype Integrates State-Of-The-Art Branch Technologies To Deliver The Bank Branch Of The Future

    Many banks have flagship branches that showcase modern technology and innovative customer interaction concepts. However, most have just one or a few of these showcases, so the overall number of...

    • Downloads: 153