Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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81 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Experience Delivery Service Providers, 2015

    Players With Vastly Different DNAs Scramble To Help Create, Design, And Deliver Digital Customer Engagement

    Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX),...

    • Downloads: 329
  • For Application Development & Delivery Professionals

    Report:SAP Hana Promises To Revolutionize CX — But Clients Struggle To Find The Right Partner

    Application development and delivery (AD&D) professionals are in a race to transform their business models in the age of the customer and to revolutionize customer experience (CX). They struggle to...

    • Downloads: 151
  • For Enterprise Architecture Professionals

    Report:Brief: Take Three Steps To Fold Mobility Into Your Architecture

    Your mobile teams are running fast to build applications quickly and effectively. To bring those apps to life, developers have to tap services and backend data that were designed before the first...

    • Downloads: 200
  • For Application Development & Delivery Professionals

    Report:Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook

    Governance is the dreaded "G word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the multichannel,...

    • Downloads: 964
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015

    The Nine Midsize Providers That Matter Most And How They Stack Up

    Mobile moments in the enterprise — with employees and business partners — have the power to make or break your customer experience. But, these mobile enterprise moments represent...

    • Downloads: 227
  • For Application Development & Delivery Professionals

    Report:Microservices Have An Important Role In The Future Of Solution Architecture

    Notable Risks Call For Careful Preparation And A Measured Approach

    With increasing frequency, microservices are appearing in enterprises' efforts to achieve better software architectures, especially among those operating at scale, such as eBay, Google, Netflix, and...

    • Downloads: 196
  • For Infrastructure & Operations Professionals

    Report:Brief: Application Release Automation Market Forecast

    How Big Is The ARA Market Really?

    Demanding customers in today's market have rising expectations that come not only from your competitors' products and service offerings but from far-reaching products and services they interact with...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report:Reforming AD&D Organizations For Customer Obsession: The Three Models

    Organization: The Application Development Strategy, Structure, And Sourcing Playbook

    Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Yesterday's shared-service AD&D organizations...

    • Downloads: 230
  • For Enterprise Architecture Professionals

    Report:Brief: How Enterprise Architects Can Empower The Business To Create Mobile Apps Faster

    Project teams are working as fast as they can to deliver mobile applications, yet many CIOs say that development takes too long and costs too much. Why? Because manual processes, complex data...

    • Downloads: 188
  • For Application Development & Delivery Professionals

    Report:Sizing The Market For API Management Solutions

    US Firms Will More Than Quadruple Their Spending To Support Integration Of Customer Engagement Software

    Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

    • Downloads: 326
  • For Infrastructure & Operations Professionals

    Report:Brief: Can You Deliver Services With Quality, Agility, And Value?

    Assessment: The Modern Service Delivery Playbook For 2015

    To achieve smaller, faster, high-quality release cycles, infrastructure and operations (I&O) pros must employ the CALMSS (culture, automation, Lean, measurement and management, sharing, and sourcing)...

    • Downloads: 51
  • For Application Development & Delivery Professionals

    Report:The 2015 State Of Agile Development

    Forrester's Q2 2015 Global Agile Software Application Development Online Survey provides application development and delivery (AD&D) leaders with an understanding of how the market is applying...

    • Downloads: 53
  • For Application Development & Delivery Professionals

    Report:Assess Your Banking Platform's Readiness For Banking Of The Future

    Ask 25 Questions To Check Your Banking Platform's Digital Readiness

    Both application development and delivery (AD&D) leaders and other banking executives often tell Forrester that their top management doesn't recognize digital competition — and digital...

    • Downloads: 145
  • For Enterprise Architecture Professionals

    Report:Brief: Go Beyond Crash Analytics To Drive Your Mobile Application Success

    Mobile enablement is a key enabler for digitalizing your business. And as mobile applications become an important channel to your digital business success, you can't release an app into the wild and...

    • Downloads: 39
  • For Application Development & Delivery Professionals

    Report:Brief: New Tools Make Hybrid Apps A Safer Bet

    Why should mobile development organizations revisit the hybrid approach for their mobile applications? Because the hybrid approach is maturing as recent products and projects make it a safer choice...

    • Downloads: 108
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Infrastructure Services Aid Developers

    A Rapidly Converging Market Speeds Front-End Developers' Efforts

    Application development and delivery (AD&D) professionals have many technology choices when it comes to building mobile apps that win, serve, and retain customers. One of the principal challenges for...

    • Downloads: 91
  • For Infrastructure & Operations Professionals

    Report:Brief: Embrace The Need For Speed To Avoid Ugly DevOps Practices

    The Good, The Bad, And The Ugly Of DevOps, Part Three Of Three

    Infrastructure and operations (I&O) needs to speed up its release cadence — business customers are not willing to wait — they want their applications and services now! In the age of the...

    • Downloads: 155
  • For Application Development & Delivery Professionals

    Report:Quick Take: Amazon Web Services Democratizes Machine Learning

    The Amazon Web Services (AWS) train keeps on a rolling for developers. This time it is a fully managed machine learning service that lets developers create predictive models. Launched on April 9,...

    • Downloads: 139
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Application Release Automation, Q2 2015

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 33-criteria evaluation of application release automation vendors, we identified the seven most significant software providers — Automic Software, CA Technologies, Electric Cloud,...

    • Downloads: 230
  • For Application Development & Delivery Professionals

    Report:Nine Questions To Ask About Docker

    Docker — Or Whatever Comes In Its Wake — Will Change The Application Delivery Landscape

    Over the past year or so, Docker, the operating system (OS) level container technology, has created quite an industry stir. Docker promises faster application delivery cycles and reduced production...

    • Downloads: 282
  • For eBusiness & Channel Strategy Professionals

    Report:Apply Best Practices To Mobile Business Initiatives

    Processes: The Mobile eBusiness Playbook

    This brief, part of the mobile eBusiness playbook, highlights key processes that constitute best practices for eBusiness and channel strategy professionals whose responsibilities include the use of...

    • Downloads: 247
  • For Application Development & Delivery Professionals

    Report:Low-Code Platforms Deliver Customer-Facing Apps Fast, But Will They Scale Up?

    To Answer "Yes," Look For Scalable Architectures, Flexible Pricing, And Appropriate Features

    Low-code platforms are an important strategy to speed delivery of software to win, serve, and retain customers. Because application development and delivery (AD&D) professionals adopt low-code...

    • Downloads: 74
  • For Enterprise Architecture Professionals

    Report:Master Business Agility With Cloud Platforms

    Three Categories Of Agility Boosters Deliver Organizational And Market Agility

    Software-as-a-service (SaaS) computing and cloud platforms have been around for more than 20 years, with faster and simpler software delivery driving adoption. Speed remains important, but speed is...

    • Downloads: 246
  • For CIO Professionals

    Report:Quick Take: Apps And IoT Platforms Trump "Billions And Billions" Of Devices

    Mobile World Congress' Global Mobile Awards 2015 Highlight IoT Innovation For Connected Life

    Mobile World Congress, one of the largest global technology events, is currently in full swing. Although "mobile" remains in the event title, this year's speakers, exhibitors, and awards continue to...

    • Downloads: 219
  • For Application Development & Delivery Professionals

    Report:Case Study: Reliant Innovates With Open Source Software

    Retailers that want to accept credit cards need to demonstrate that their systems comply with the payment card industry (PCI) data security standard. But implementing PCI compliance can be expensive,...

    • Downloads: 43