Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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87 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Continuous Software Delivery, Q2 2015

    Tools And Technology: The Modern Application Delivery Playbook

    Software's pervasive ability to enrich customer experiences, to enable new business models, and to create competitive advantage has caused rapid evolution of the tools and processes used to create...

    • Downloads: 314
  • For Application Development & Delivery Professionals

    Report:Brief: Put Developers On The Front Lines Of App Support

    DevOps Culture Begins With Visibility And Responsibility

    The separation of development (Dev) and operations (Ops) has created inherently dysfunctional relationships that mere good intentions cannot mend. At the root of the problem are their different...

    • Downloads: 120
  • For Application Development & Delivery Professionals

    Report:Build The Right Things Better And Faster With Modern Application Delivery Metrics

    Performance Management: The Modern Application Delivery Playbook

    Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they...

    • Downloads: 12
  • For Application Development & Delivery Professionals

    Report:Build An Agile BI Organization

    Organization: The Business Intelligence Playbook

    Earlier-generation business intelligence (BI) support centers — organized along the same lines as tech support centers for all other enterprise software — fall short when it comes to BI's...

    • Downloads: 2230
  • For Application Development & Delivery Professionals

    Report:When And How To Do Discontinuous Application Innovation

    Continuous Improvement: The Modern Application Delivery Playbook

    Modern application delivery and DevOps practices such as continuous delivery enable AD&D pros to continuously and incrementally fine-tune their applications in response to evolving customer needs....

    • Downloads: 61
  • For Application Development & Delivery Professionals

    Report:The Future Of Mobile Security Development

    Mobile Developers Shouldn't Be Writing Security Code

    Mobile developers are, by definition, people that write code for mobile devices. While the job often requires attention to other parts of a mobile-enabled business process (e.g., developing mobile...

    • Downloads: 143
  • For Application Development & Delivery Professionals

    Report:Agile-Plus-Architecture: Embrace The Oxymoron

    Enterprises Need Sustainable Business Agility, Not Just Agile Development

    Enterprises are challenged like never before: They need to rapidly deliver engaging customer experiences and a constant stream of innovation through an expanding array of software-driven channels. To...

    • Downloads: 219
  • For Infrastructure & Operations Professionals

    Report:Brief: Application Release Automation Market Forecast

    How Big Is The ARA Market Really?

    Demanding customers in today's market have rising expectations that come not only from your competitors' products and service offerings but from far-reaching products and services they interact with...

    • Downloads: 97
  • For Application Development & Delivery Professionals

    Report:Reforming AD&D Organizations For Customer Obsession: The Three Models

    Organization: The Application Development Strategy, Structure, And Sourcing Playbook

    Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Yesterday's shared-service AD&D organizations...

    • Downloads: 216
  • For Application Development & Delivery Professionals

    Report:Upgrade To Banking Platform 3.0 To Meet The Challenges Of Banking Of The Future

    Banks Need To Radically Rethink How They Deliver Business Functionality

    Two predominant factors will characterize the world of banking in the future: digital banking and digital disruptors attacking from multiple, frequently new angles. The banking industry must...

    • Downloads: 305
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile App Development

    Few eBusiness Teams Keep Pace With Customer App Expectations

    eBusiness professionals struggle to keep pace with consumer expectations of mobile apps. Competitors, entrepreneurs, and brands outside their industry push the envelope on what defines "best in...

    • Downloads: 306
  • For Enterprise Architecture Professionals

    Report:Customer Engagement Lessons From Visionary Chinese Firms

    Use The Mobile IDEA Practice To Accelerate Digital Business

    In the mobile age, digital enterprises are disrupting many traditional companies; even some startups are struggling to survive in the face of fierce competition. However, visionary Chinese firms such...

    • Downloads: 56
  • For Security & Risk Professionals

    Report:Quick Take: Rapid7 Pushes Into Application Security With Its NT Objectives Acquisition

    Over the past decade, penetration testing tools and vulnerability management vendors have continually commoditized the efforts of manual service offerings. Delivering automated, high-quality,...

    • Downloads: 36
  • For Application Development & Delivery Professionals

    Report:The Dawn Of Enterprise JavaScript

    JavaScript Finds Its Place In Enterprise Software Development

    Adoption of JavaScript — and the Node.js runtime environment in particular — sets the stage for the biggest shift in enterprise application development in more than a decade. When...

    • Downloads: 258
  • For Application Development & Delivery Professionals

    Report:Digital Innovation Reshapes The Future Of Business Applications

    Vision: The Business Applications Playbook

    The state of business applications in the enterprise today is characterized by high cost, vendor lock-in, and inflexibility, but the business environment and the application software industry are...

    • Downloads: 197
  • For Application Development & Delivery Professionals

    Report:Build Five-Star Mobile Apps

    Processes: The Mobile App Development Playbook

    There are millions of mobile apps out there, and they're all competing for the same consumers. Companies hoping to reach customers through the mobile channel need to ensure that their apps get high...

    • Downloads: 1584
  • For Infrastructure & Operations Professionals

    Report:Brief: Embrace The Need For Speed To Avoid Ugly DevOps Practices

    The Good, The Bad, And The Ugly Of DevOps, Part Three Of Three

    Infrastructure and operations (I&O) needs to speed up its release cadence — business customers are not willing to wait — they want their applications and services now! In the age of the...

    • Downloads: 124
  • For Application Development & Delivery Professionals

    Report:Best Practices: Adopt Open Source Software To Improve Development Effectiveness

    Open source software (OSS) is increasingly ubiquitous as application development professionals look to trim enterprise software costs while simultaneously creating new, modern applications. OSS seeps...

    • Downloads: 1591
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Integration Technologies, Q2 2015

    The Range Of Integration Technologies Is Diversifying

    Integration technologies are a middleware category of products to develop, maintain, and execute interfaces between applications and databases. The integration domain is a renewed hot topic for...

    • Downloads: 266
  • For Application Development & Delivery Professionals

    Report:A Developer's Guide To Forrester's Strategies For API Success

    A Guided Tour Of Forrester's Research On The What, Why, And How Of APIs

    In these times of customer empowerment, digital business, and mobile mind shifts, APIs and service-oriented architecture (SOA) form a critical foundation for modern business and applications. The...

    • Downloads: 249
  • For Application Development & Delivery Professionals

    Report:Brief: Can Hadoop's Enterprise Loose Ends Be Tied By The Open Data Platform Initiative?

    Hadoop is a must-have for large enterprises, but adopting it can be a challenge. Hadoop is not one thing, it is a collection of open source technologies and tools, some of which overlap, in a dynamic...

    • Downloads: 146
  • For Enterprise Architecture Professionals

    Report:Brief: An Elastic Analytics Platform

    SQL-For-Hadoop Foreshadows A Next-Generation Platform For Elastic Analytics On Big Data

    A majority of global firms will likely have implemented Hadoop by the end of 2015, and most will probably exploit at least one solution to execute structured queries against the data they store...

    • Downloads: 63
  • For Infrastructure & Operations Professionals

    Report:Six Trends That Will Shape DevOps Adoption In 2015 And Beyond

    Benchmarks: The Modern Service Delivery Playbook For 2015

    Infrastructure and operations (I&O) organizations are in various stages of adopting the DevOps methodology. Where does your organization fall in comparison with other organizations? This report...

    • Downloads: 239
  • For Application Development & Delivery Professionals

    Report:Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

    New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP

    On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing commerce...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report:Market Overview: Omnichannel Banking Solutions

    Improve Customer Service And Experience With Omnichannel Banking

    For financial services firms, omnichannel banking is not just a technology — it's the path to great customer experience (CX) across all channels, using the right customer touchpoint at the...

    • Downloads: 279