Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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91 results in Reports

  • Application Development
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Modern Application Functional Test Automation Tools, Q2 2015

    Ensure Quality Of Enterprise, Mobile, And Web Applications Without Sacrificing Delivery Speed

    Fast application development and delivery (AD&D) is a must. But, so is quality. The growing architectural complexity of modern applications makes functional test automation (FTA) tools an essential...

    • Downloads: 240
  • For Infrastructure & Operations Professionals

    Report:The State Of Cloud Platform Standards: Q2 2015

    Standards Bodies And Open Source Foundations Learn To Play Nice

    Infrastructure and operations (I&O) pros look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in. Applications, products, and...

    • Downloads: 145
  • For Enterprise Architecture Professionals

    Report:Chinese Firms Must Embrace DevOps To Accelerate Digital Transformation

    Start The Journey By Digitizing Application Life-Cycle Management

    Consumers are undergoing a mobile mind shift; Internet companies are disrupting traditional Chinese companies in almost every industry; macroeconomic growth is slowing; and competition is increasing....

    • Downloads: 68
  • For Application Development & Delivery Professionals

    Report:Customer-Centric Application Rationalization

    Free Wasted Resources To Enable More Innovative Work

    Delivering engaging new software solutions to help business leaders win, serve, and retain customers is the driving force of this decade and beyond for application development and delivery (AD&D)...

    • Downloads: 96
  • For Application Development & Delivery Professionals

    Report:Quick Take: Amazon Web Services Democratizes Machine Learning

    The Amazon Web Services (AWS) train keeps on a rolling for developers. This time it is a fully managed machine learning service that lets developers create predictive models. Launched on April 9,...

    • Downloads: 100
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Digital Customer Experience Technologies, Q1 2015

    Landscape: The Digital Experience Delivery Playbook

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

    • Downloads: 403
  • For Application Development & Delivery Professionals

    Report:Brief: It's Not Your Grandfather's Open Source BI Market Any Longer

    In a dizzying 1-2-3 succession, three leading business intelligence (BI) vendors whose software and business models are to various degrees based on open source have been acquired within the last nine...

    • Downloads: 89
  • For Application Development & Delivery Professionals

    Report:Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

    New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP

    On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing commerce...

    • Downloads: 94
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2015

    Benchmarks: The Digital Experience Delivery Playbook

    Forrester recently surveyed 135 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies for...

    • Downloads: 208
  • For Application Development & Delivery Professionals

    Report:Sizing The Market For API Management Solutions

    US Firms Will More Than Quadruple Their Spending To Support Integration Of Customer Engagement Software

    Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

    • Downloads: 217
  • For Application Development & Delivery Professionals

    Report:Reforming AD&D Organizations For Customer Obsession: The Three Models

    Organization: The Application Development Strategy, Structure, And Sourcing Playbook

    Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Yesterday's shared-service AD&D organizations...

    • Downloads: 110
  • For Application Development & Delivery Professionals

    Report:Create A Road Map To Guide Digital Experience Delivery

    Road Map: The Digital Experience Delivery Playbook

    To deliver great digital experiences, application development and delivery (AD&D) professionals must deploy the right technology for customers — and, of course, for your marketing and business...

    • Downloads: 734
  • For Application Development & Delivery Professionals

    Report:Banking Of The Future: How Banks Will Use Digital Capabilities To Remain Competitive

    Banking In 2030 Will Define Broad Requirements For Banking Applications

    Today's banks are concerned about risk, capital, return on equity, business secrets, and customer data. In the past, change has often been slow and longer-term target states have typically been very...

    • Downloads: 420
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 277
  • For Application Development & Delivery Professionals

    Report:Build An Agile BI Organization

    Organization: The Business Intelligence Playbook

    Earlier-generation business intelligence (BI) support centers — organized along the same lines as tech support centers for all other enterprise software — fall short when it comes to BI's...

    • Downloads: 2194
  • For Application Development & Delivery Professionals

    Report:The Digital Bank Branch

    Banks Need To Reshape And Upgrade Their Branches To Arrive At Bank Branch 3.0

    Historically, bank branches have been the key instrument by which banks serve customers and drive revenues — but digital disruption and the changing behavioral patterns of bank customers are...

    • Downloads: 256
  • For Application Development & Delivery Professionals

    Report:Architecting Banking Systems Of Engagement

    Customer Experience And Regulation Are Driving Change In Financial Services

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes more than 106 participating financial services firms from 36 countries and spans multiple industry segments,...

    • Downloads: 165
  • For Application Development & Delivery Professionals

    Report:Nine Questions To Ask About Docker

    Docker — Or Whatever Comes In Its Wake — Will Change The Application Delivery Landscape

    Over the past year or so, Docker, the operating system (OS) level container technology, has created quite an industry stir. Docker promises faster application delivery cycles and reduced production...

    • Downloads: 204
  • For Application Development & Delivery Professionals

    Report:From Application Design To Application Composition

    How APIs, Micro-Services, And Containers Are Changing The Way Organizations Develop And Deliver Software

    There is a quiet revolution underway in software development: The nature of the work is shifting from developing and deploying large complex applications to connecting new and existing services in...

    • Downloads: 206
  • For Application Development & Delivery Professionals

    Report:How To Design APIs For Mobile

    Process, Practice, And Design Principles

    Mobile apps are a critical channel for customer engagement and business process improvement, and it's clear that mobile apps need APIs to access business data and transactions. The problem for...

    • Downloads: 247
  • For Application Development & Delivery Professionals

    Report:Brief: Investment Strategies In Financial Services Prioritize Five Major Areas

    Results From Forrester's Q3 2014 Financial Services Architecture Global Online Survey

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes respondents from 116 firms in 36 countries spanning multiple segments of the financial services industry,...

    • Downloads: 144
  • For Application Development & Delivery Professionals

    Report:Market Overview: Omnichannel Banking Solutions

    Improve Customer Service And Experience With Omnichannel Banking

    For financial services firms, omnichannel banking is not just a technology — it's the path to great customer experience (CX) across all channels, using the right customer touchpoint at the...

    • Downloads: 177
  • For Infrastructure & Operations Professionals

    Report:Brief: Good DevOps Requires Collaboration, Automation, And Cultural Change

    The Good, The Bad, And The Ugly Of DevOps, Part One Of Three

    Modern service delivery is the new frontier of service and application delivery. As organizations focus on improving the customer experience, the speed and quality of delivering applications and...

    • Downloads: 149
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Business Transformation: Lessons From The Pros

    Tips And Techniques On How To Manage Digital Business Transformation In Your Organization

    Digital business means large scale disruption and transformation for many firms. eBusiness executives at the helm of a digital transformation must plan and execute significant organizational change...

    • Downloads: 263
  • For CIO Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014

    How The 16 Providers That Matter Most Stack Up

    Public cloud application platforms unlock the flexibility, developer-productivity, and economic advantages of cloud computing. Business technology and technology management professionals use a wide...

    • Downloads: 921