Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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118 results in Reports

  • Application Development
  • Past 6 months
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q4 2014

    With Its Juno Release, OpenStack Is Getting Boring — Good!

    With cloud computing influencing so much of your BT agenda, you're paying significant attention to the OpenStack infrastructure-as-a-service (IaaS) cloud platform. As an infrastructure and operations...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

    Vision: The Digital Experience Delivery Playbook

    Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

    • Downloads: 239
  • For Application Development & Delivery Professionals

    Report:Best Practices For Agile-Plus-Architecture

    Enterprises Need Sustainable Business Agility, Not Just Agile Development

    Agile development practices and continuous delivery are essential tools, but so is an architecture that enables resilience. Combining Agile and architecture is challenging. Agile development and...

    • Downloads: 112
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    Vision: The Business Applications Playbook

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 2158
  • For CIO Professionals

    Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

    Vision: The Cloud Computing Playbook

    Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

    • Downloads: 255
  • For Application Development & Delivery Professionals

    Report:Competitive Pressures Drive The Business Case For Modern Application Delivery

    Business Case: The Modern Application Delivery Playbook

    Application development and delivery (AD&D) leaders are achieving competitive advantage by accelerating software delivery cycles, but outdated thinking about business case justification is holding...

    • Downloads: 198
  • For Application Development & Delivery Professionals

    Report:Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook

    Application development and delivery (AD&D) leaders are mistaken if they believe they can model their enterprise mobile solutions as a simple extension of dot-com and Web 2.0. The variety of mobile...

    • Downloads: 921
  • For Application Development & Delivery Professionals

    Report:From Application Design To Application Composition

    How APIs, Micro-Services, And Containers Are Changing The Way Organizations Develop And Deliver Software

    There is a quiet revolution underway in software development: The nature of the work is shifting from developing and deploying large complex applications to connecting new and existing services in...

    • Downloads: 97
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Application Release Automation Tools

    Unleash Your Agility With Release Automation For Better Business Results

    Releasing software packages between environments such as development (dev), test, and production (prod) is a necessary part of the modern delivery life cycle. Application release automation (ARA)...

    • Downloads: 104
  • For Application Development & Delivery Professionals

    Report:Measuring Mobile Apps

    Performance Management: The Mobile App Development Playbook

    When beginning to build and deploy mobile apps, development teams quickly discover that they need to deliver new versions and updates much faster: eight to 12 times a year or more. Mobile performance...

    • Downloads: 1007
  • For Application Development & Delivery Professionals

    Report:Customer Obsession Will Remake AD&D Tools And Supporting Technologies

    Tools & Technology: The Application Development Strategy, Structure, And Sourcing Playbook

    Application development and delivery (AD&D) leaders shifting their strategies, structures, and sourcing to customer-focused software are like acrobats performing above a flimsy net. The tools and...

    • Downloads: 106
  • For Application Development & Delivery Professionals

    Report:The Future Of Mobile Application Development

    Vision: The Mobile App Development Playbook

    With the worldwide population of smartphone users approaching 2 billion, and tablets numbering in the hundreds of millions, the scope of the mobile computing revolution rivals that of the move from...

    • Downloads: 2655
  • For CIO Professionals

    Report:The Chinese CIO's Agenda For 2015: 10 Initiatives That Can Build Your Digital Business

    Digital Disruption Will Drive The BT Agenda At Chinese Enterprises

    The Chinese market is undergoing significant change. Cloud-enabled digital technologies such as big data, enterprise mobility, and social platforms are spurring the creation of new business models...

    • Downloads: 109
  • For Application Development & Delivery Professionals

    Report:A Guide To More Effective Developer-Architect Relations

    Survey: Developers Say Some Architects Are Extremely Effective

    Developers and architects don't always get along . . . and that's a bad thing. Organizations need both the short-term agility of fast delivery cycles and the longer-term sustainable agility and cost...

    • Downloads: 162
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 710
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Brocade Launches Networking's First Commercial Open Source Software

    Brocade Releases The Vyatta Controller Built On OpenDaylight Source Code

    On September 22, 2014, Brocade released its software-defined controller, Vyatta Controller, which officially brings open source software (OSS) from the networking shadows into the mainstream network...

    • Downloads: 53
  • For Application Development & Delivery Professionals

    Report:The Software-Powered Business

    Faster Software Delivery Means Better Business Results

    Software is to business what plastic was to manufacturing: an infinitely malleable component that can be shaped to many purposes. Software is central: It powers processes, represents the brand in...

    • Downloads: 137
  • For Application Development & Delivery Professionals

    Report:Customer Engagement Needs APIs, But REST Is Far From A Complete Integration Strategy

    Forrester's Data Shows Strong Investment In REST, SOAP, And More

    A cornerstone of any firm's BT agenda is flexible application integration. Application programming interfaces (APIs) — and specifically representational state transfer (REST) APIs —...

    • Downloads: 175
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    Tools And Technology: Business Processes Management Playbook

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 248
  • For Enterprise Architecture Professionals

    Report:Brief: The Agile O2O Architecture Framework For Retail Business Agility

    The Transformation Of China's Retail Industry Will Drive The Creation Of New Architectures

    The retail industry in China has been one of the most customer-centric verticals in the past, mostly due to the fact that the Chinese consumer market is so massive. However, changing consumer...

    • Downloads: 91
  • For Application Development & Delivery Professionals

    Report:The Offline Mobile Challenge

    Tackling Mobile Apps' Most Important And Difficult Feature

    Companies are adopting a business technology (BT) agenda with a focus on driving great customer experience, yet these experiences are increasingly delivered on devices with transient network...

    • Downloads: 179
  • For Application Development & Delivery Professionals

    Report:Map The Gaps In Your BT Apps

    Assessment: The Application Development Strategy, Structure, And Sourcing Playbook

    Customer centricity drives change for all application development and delivery (AD&D) professionals, but in different ways and at different rates. The effort to win, serve, and retain customers...

    • Downloads: 97
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Digital Customer Experience Technologies, Q1 2015

    Landscape: The Digital Experience Delivery Playbook

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

    • Downloads: 212
  • For Application Development & Delivery Professionals

    Report:Brief: Smartwatches Need Glanceable Moments

    Success Centers On Delivering Intelligent Notifications

    With the spate of product announcements and second-generation offerings from Apple, LG, Microsoft, Samsung, and Timex, smartwatches and wearables have entered firms' agendas. However, to be...

    • Downloads: 88
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 252