Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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67 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • For CIO Professionals

    Report:Brief: Understanding Spark's Real Place In The Hadoop Landscape

    What CIOs Need To Know About Spark And Its Role In Their Data Strategies

    For many CIOs, Hadoop appears almost synonymous with the broader theme of big data. More recently, Spark has begun to attract interest, partly as an alternative to Hadoop's initial dependence on...

    • Downloads: 197
  • For Enterprise Architecture Professionals

    Report:Brief: An Elastic Analytics Platform

    SQL-For-Hadoop Foreshadows A Next-Generation Platform For Elastic Analytics On Big Data

    A majority of global firms will likely have implemented Hadoop by the end of 2015, and most will probably exploit at least one solution to execute structured queries against the data they store...

    • Downloads: 234
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

    Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

    It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D) pros...

    • Downloads: 130
  • For Application Development & Delivery Professionals

    Report:Developer Conferences Speed Your Transition To Modern Application Development

    Which Conferences Should Developers Attend In 2016?

    To meet their customers' growing expectations for outstanding apps, companies need top developers who keep up with rapidly evolving technology trends. Conferences expose developers to emerging...

    • Downloads: 119
  • For CIO Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms In China, Q3 2015

    The 11 Providers That Matter Most And How They Stack Up

    Public cloud application platforms unlock the agility and economic advantages of cloud computing for digital business globally, but the enterprise public cloud vendor landscape in China is very...

    • Downloads: 181
  • For CIO Professionals

    Report:Quick Take: All Grown Up, AWS Drives Home Its Enterprise-Friendly Advantage

    With Announcements Of New Capabilities Like SPICE, QuickSight, And AWS IoT, Amazon Makes A Play For Even More Enterprise Workloads

    Amazon Web Services (AWS) is not just for applications anymore. Data, the Internet of Things (IoT), and business intelligence (BI) services dominated the announcements at AWS re:Invent 2015 as the...

    • Downloads: 178
  • For Application Development & Delivery Professionals

    Report:Case Study: Reliant Innovates With Open Source Software

    Retailers that want to accept credit cards need to demonstrate that their systems comply with the payment card industry (PCI) data security standard. But implementing PCI compliance can be expensive,...

    • Downloads: 75
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: The Fractured, Fertile Terrain Of Low-Code Application Platforms

    The Landscape Reflects A Market In Its Formative Years

    Business leaders demand more solutions to win, serve, and retain customers; adopting a low-code application platform is often the response. The market for these platforms is growing fast, but...

    • Downloads: 223
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Distributions, Q1 2016

    Five Top Vendors Have Significantly Improved Their Offerings

    Hadoop is data's darling for a reason — it thoroughly disrupts the economics of data, analytics, and data-driven applications. Enterprise adoption is mandatory for firms that wish to double-down on...

    • Downloads: 515
  • For Enterprise Architecture Professionals

    Report:SQL-For-Hadoop: Critical Technology For Customer-Obsessed Firms

    Which Type Of SQL-For-Hadoop Will Help You Turn Customer Obsession Into Reality?

    To help your firm become customer-obsessed, you must supply your business partners with access to the data they need to understand customers. Although they're attracted to Hadoop's low cost and...

    • Downloads: 191
  • For Application Development & Delivery Professionals

    Report:Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    This report outlines the way in which application development and delivery (AD&D) professionals can begin to assess their maturity in delivering digital customer experience initiatives. It asks...

    • Downloads: 1167
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 191
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Integration-Platform-As-A-Service

    For Now, Most Enterprises Will Need To Make A Tactical Choice

    The need to integrate systems of engagement, the demand for greater agility, and execution in the cloud are driving the disruption of the integration landscape. Enterprise architecture (EA)...

    • Downloads: 418
  • For Application Development & Delivery Professionals

    Report:Brief: IBM Acquires StrongLoop

    What It Means To IBM, Enterprise Applications, And The Future Of Software Development

    On September 10, 2015, IBM announced the acquisition of StrongLoop, a company that builds products and delivers services around Node.js. A JavaScript environment built around the V8 JS engine,...

    • Downloads: 78
  • For Enterprise Architecture Professionals

    Report:Brief: PaaS Market Dynamics In China In 2015

    Digital Transformation Accelerates Platform Modernization In The Cloud

    Platform-as-a-service (PaaS) solutions are critical for delivering the efficiency and elasticity that digital needs. Both global and local companies are accelerating PaaS adoption in China's...

    • Downloads: 84
  • For Enterprise Architecture Professionals

    Report:Best Practices: Use Portfolio Management To Accelerate Your Mobile Strategy

    Mobile is becoming the most important touchpoint to win, serve, and retain customers. But too many organizations struggle with how to shift mobile execution from one-off projects to become an...

    • Downloads: 91
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital App Platforms

    In The Next Platform Era, Consumer, Commerce, And Corporate Leaders Battle For Developers

    The most powerful digital experiences that companies can provide their customers span four domains: consumer, corporate, commerce, and connected devices. The first wave of these experiences require...

    • Downloads: 236
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q2 2016

    Mitaka Summit Quantifies Enterprise Adoption And Focuses On Usability

    Cloud computing is a linchpin of a digital business. While the major public cloud providers have their own proprietary platforms, hybrid services that include private cloud favor the OpenStack...

    • Downloads: 54
  • For Enterprise Architecture Professionals

    Report:Brief: The World's Largest Market Needs Open Source Technology

    Organizations Must Strategically Adopt Open Source Software To Thrive In China

    To fully reap the benefits of open source software (OSS), organizations must do more than adopt software components on a per-project basis. OSS has become critical to cost-effectively increasing...

    • Downloads: 74
  • For Application Development & Delivery Professionals

    Report:Blurring Approaches To Mobile Apps Expand Options For Developers

    Developers are often constrained by traditional mobile development approaches, budgets, and time-to-market. Native and web-based approaches simply aren't enough to address all requirements. New...

    • Downloads: 101
  • For Application Development & Delivery Professionals

    Report:Azure App Service Helps Developers Move Smoothly From Web Apps To Modern Apps

    Four Linked Services Address Today's Scenarios While Introducing New Modern Application Features

    Microsoft's new Azure App Service combines three formerly separate development platforms — Azure Websites, Mobile Services, and BizTalk Services — and adds a fourth, creating four linked...

    • Downloads: 196
  • For Infrastructure & Operations Professionals

    Report:Brief: Leverage OpenStack To Fuel Your Cloud Strategy

    The Dynamics Of The OpenStack Market In China

    OpenStack is a rapidly evolving open source cloud platform that has become a popular choice for private cloud in China. Local firms have successfully adopted the platform and an ecosystem of...

    • Downloads: 107
  • For Application Development & Delivery Professionals

    Report:Application Modernization, Service By Microservice

    Incremental Application Modernization Succeeds Where Wholesale Rearchitecting And Replatforming Failed

    Application development and delivery (AD&D) leaders face a frustrating balancing act: deliver new applications ever faster while keeping the older ones technologically relevant. Rewriting older...

    • Downloads: 358
  • For Application Development & Delivery Professionals

    Report:SAP Hana Promises To Revolutionize CX — But Clients Struggle To Find The Right Partner

    Application development and delivery (AD&D) professionals are in a race to transform their business models in the age of the customer and to revolutionize customer experience (CX). They struggle to...

    • Downloads: 230
  • For Application Development & Delivery Professionals

    Report:Brief: Developers Must Shape Digital Experience Platform Investments

    Application development and delivery (AD&D) professionals should routinely evaluate their technology portfolios that support customer-facing digital experience (DX) to reveal where a unified platform...

    • Downloads: 47