Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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80 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook

    Application development and delivery (AD&D) leaders are mistaken if they believe they can model their enterprise mobile solutions as a simple extension of dot-com and Web 2.0. The variety of mobile...

    • Downloads: 987
  • For Application Development & Delivery Professionals

    Report:Improve Developer Engagement With Online Portals

    Make Developers Feel Welcome By Following This 10-Step Checklist

    In the age of the customer, it's easy to view customers as either pure consumers of the latest smart gadget or as staid business buyers reachable only via an expensive direct sales force. But there's...

    • Downloads: 83
  • For Application Development & Delivery Professionals

    Report:The Engagement Platform's Delivery Tier

    The Top Technologies For Improving Mobile Web Performance

    Mobile connections are slower and less reliable than wired broadband, and the mobile users at the far end of the connection are less patient with response times. Traditional network delivery...

    • Downloads: 148
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Infrastructure Services Aid Developers

    A Rapidly Converging Market Speeds Front-End Developers' Efforts

    Application development and delivery (AD&D) professionals have many technology choices when it comes to building mobile apps that win, serve, and retain customers. One of the principal challenges for...

    • Downloads: 123
  • For Application Development & Delivery Professionals

    Report:Customer Experience In Banking Needs More Than Just Channels

    Results From Forrester's Global Banking Platform Deals Survey 2014

    The enhanced capabilities of current banking platforms, new delivery models, and new market players are creating fresh opportunities for banks and their application development and delivery (AD&D)...

    • Downloads: 229
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Integration-Platform-As-A-Service

    For Now, Most Enterprises Will Need To Make A Tactical Choice

    The need to integrate systems of engagement, the demand for greater agility, and execution in the cloud are driving the disruption of the integration landscape. Enterprise architecture (EA)...

    • Downloads: 136
  • For Application Development & Delivery Professionals

    Report:Best Practices: Adopt Open Source Software To Improve Development Effectiveness

    Open source software (OSS) is increasingly ubiquitous as application development professionals look to trim enterprise software costs while simultaneously creating new, modern applications. OSS seeps...

    • Downloads: 1640
  • For Application Development & Delivery Professionals

    Report:SAP Hana Promises To Revolutionize CX — But Clients Struggle To Find The Right Partner

    Application development and delivery (AD&D) professionals are in a race to transform their business models in the age of the customer and to revolutionize customer experience (CX). They struggle to...

    • Downloads: 162
  • For Application Development & Delivery Professionals

    Report:The Secret To Rationalizing Applications: Start With The End In Mind

    Reflect, Then Collect

    As software becomes a central tool for customer engagement, pressure is mounting on application development and delivery (AD&D) leaders to create and deliver new customer-facing and mobile...

    • Downloads: 129
  • For Application Development & Delivery Professionals

    Report:Optimize Application Strategy To Generate Business Value

    Strategic Plan: The Business Applications Playbook

    This report outlines the strategic planning process for business applications managed by application development and delivery professionals. This report is designed to help you maintain a viable set...

    • Downloads: 1017
  • For Application Development & Delivery Professionals

    Report:Best Practices For Agile-Plus-Architecture

    Enterprises Need Sustainable Business Agility, Not Just Agile Development

    Agile development practices and continuous delivery are essential tools, but so is an architecture that enables resilience. Combining Agile and architecture is challenging. Agile development and...

    • Downloads: 392
  • For Infrastructure & Operations Professionals

    Report:The State Of Cloud Platform Standards: Q2 2015

    Standards Bodies And Open Source Foundations Learn To Play Nice

    Infrastructure and operations (I&O) pros look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in. Applications, products, and...

    • Downloads: 348
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 2285
  • For Application Development & Delivery Professionals

    Report:Should There Be A Cloud Foundry In Your Future?

    Awareness Runs High, But Few Understand The Rewards And Risks Of This Cloud Platform Choice

    The Cloud Foundry platform has all of the hallmarks of success: It has proven effective in speeding application delivery, is available as open source, is backed by HP, IBM, Intel, SAP, and VMware, is...

    • Downloads: 195
  • For CIO Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms In China, Q3 2015

    The 11 Providers That Matter Most And How They Stack Up

    Public cloud application platforms unlock the agility and economic advantages of cloud computing for digital business globally, but the enterprise public cloud vendor landscape in China is very...

    • Downloads: 43
  • For Application Development & Delivery Professionals

    Report:Customer-Centric Application Rationalization

    Free Wasted Resources To Enable More Innovative Work

    Delivering engaging new software solutions to help business leaders win, serve, and retain customers is the driving force of this decade and beyond for application development and delivery (AD&D)...

    • Downloads: 143
  • For Application Development & Delivery Professionals

    Report:Azure App Service Helps Developers Move Smoothly From Web Apps To Modern Apps

    Four Linked Services Address Today's Scenarios While Introducing New Modern Application Features

    Microsoft's new Azure App Service combines three formerly separate development platforms — Azure Websites, Mobile Services, and BizTalk Services — and adds a fourth, creating four linked...

    • Downloads: 130
  • For Application Development & Delivery Professionals

    Report:The Digital Bank Branch

    Banks Need To Reshape And Upgrade Their Branches To Arrive At Bank Branch 3.0

    Historically, bank branches have been the key instrument by which banks serve customers and drive revenues — but digital disruption and the changing behavioral patterns of bank customers are...

    • Downloads: 320
  • For Application Development & Delivery Professionals

    Report:SQL-For-Hadoop: 14 Capable Solutions Reviewed

    SQL Is The Fastest, Easiest Way To Get Value From Relational Data In Hadoop

    There's a new dynamic duo in big data town: SQL and Hadoop. If you think this an unlikely combination, think twice. Enterprises have gobs of structured and semi-structured data generated by all sorts...

    • Downloads: 137
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 80
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    Tools And Technology: Business Processes Management Playbook

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 454
  • For Application Development & Delivery Professionals

    Report:Optimize Long-Term Application Effectiveness And Value

    Effectiveness: The Business Applications Playbook

    Firms invest millions in application software — money that they might otherwise invest in new sales and distribution partnerships or new plants and machinery. Traditional arguments about...

    • Downloads: 266
  • For CIO Professionals

    Report:Brief: OpenStack Is Now Ready For Business

    Robust Technology And A Strong Community Make This Open Source Cloud A Good Choice For Powering New Enterprise Applications

    The open source cloud computing project OpenStack has come a long way since NASA and Rackspace launched it in 2010. Backed by leading technology infrastructure providers including Cisco, Dell, EMC,...

    • Downloads: 148
  • For Application Development & Delivery Professionals

    Report:Mobile Development: Smooth Sailing Or Titanic Voyage?

    Assessment: The Mobile App Development Playbook

    Demand for the creation of new mobile applications is massive and still growing. So is your firm's development team ready to meet the new challenges? Thinking that satisfying business demands for...

    • Downloads: 799
  • For Application Development & Delivery Professionals

    Report:Brief: Maximize The Value Of Your Banking Solution Reference Client Visits

    Forty Questions To Discuss With Your Vendor's Banking Reference Clients

    Application development and delivery (AD&D) teams at financial services firms typically evaluate a business application in terms of its functionality, architecture, strategy, and customer base....

    • Downloads: 35