Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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67 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: The Fractured, Fertile Terrain Of Low-Code Application Platforms

    The Landscape Reflects A Market In Its Formative Years

    Business leaders demand more solutions to win, serve, and retain customers; adopting a low-code application platform is often the response. The market for these platforms is growing fast, but...

    • Downloads: 201
  • For Application Development & Delivery Professionals

    Report:Application Modernization, Service By Microservice

    Incremental Application Modernization Succeeds Where Wholesale Rearchitecting And Replatforming Failed

    Application development and delivery (AD&D) leaders face a frustrating balancing act: deliver new applications ever faster while keeping the older ones technologically relevant. Rewriting older...

    • Downloads: 339
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Software Solutions, Q2 2016

    Varied Building Blocks Lay The Foundation, But It's Up To You To Make It A True Private Cloud

    Enterprises turn to the private cloud market for fast provisioning of resources, delivering public cloud-like capabilities internally. However, this market comprises more than one category of...

    • Downloads: 709
  • For Application Development & Delivery Professionals

    Report:Brief: Apache Spark On IBM Z Systems Can Reveal Immediate Insights From Transactions

    Apache Spark aficionados are in for a real shock. Wait for it . . . Apache Spark now runs on IBM's z Systems mainframe computer. That means Spark runs on the same place as many of the world's largest...

    • Downloads: 63
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q2 2016

    Mitaka Summit Quantifies Enterprise Adoption And Focuses On Usability

    Cloud computing is a linchpin of a digital business. While the major public cloud providers have their own proprietary platforms, hybrid services that include private cloud favor the OpenStack...

    • Downloads: 4
  • For Application Development & Delivery Professionals

    Report:Design Your Contact Center From The Outside In

    Strategic Plan: The Contact Centers For Customer Service Playbook

    As enterprises strive to offer better customer experiences, they need to drive organizational and operational change into contact center architectural design. Today's challenge is not only...

    • Downloads: 1547
  • For Customer Experience Professionals

    Report:Executive Q&A: How To Build A Design Program

    Five B2B Execs Highlight Best Practices

    Design has been a hot topic in business for well over a decade, ever since Ideo appeared on Nightline and BusinessWeek started dedicating ink to design thinking. But now the business world's interest...

    • Downloads: 175
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 185
  • For Application Development & Delivery Professionals

    Report:SQL-For-Hadoop: 14 Capable Solutions Reviewed

    SQL Is The Fastest, Easiest Way To Get Value From Relational Data In Hadoop

    There's a new dynamic duo in big data town: SQL and Hadoop. If you think this an unlikely combination, think twice. Enterprises have gobs of structured and semi-structured data generated by all sorts...

    • Downloads: 262
  • For Enterprise Architecture Professionals

    Report:Data Management Excellence Propels Big Data Benefits

    Leading Chinese Companies Are Using Big Data To Deliver Customer Value

    While many enterprise architecture (EA) professionals and technology management leaders have already kicked off big data initiatives, many lack a strategic approach to continuously generating...

    • Downloads: 111
  • For CIO Professionals

    Report:Brief: Understanding Spark's Real Place In The Hadoop Landscape

    What CIOs Need To Know About Spark And Its Role In Their Data Strategies

    For many CIOs, Hadoop appears almost synonymous with the broader theme of big data. More recently, Spark has begun to attract interest, partly as an alternative to Hadoop's initial dependence on...

    • Downloads: 185
  • For Application Development & Delivery Professionals

    Report:Brief: Maximize The Value Of Your Banking Solution Reference Client Visits

    Forty Questions To Discuss With Your Vendor's Banking Reference Clients

    Application development and delivery (AD&D) teams at financial services firms typically evaluate a business application in terms of its functionality, architecture, strategy, and customer base....

    • Downloads: 51
  • For Enterprise Architecture Professionals

    Report:The Platform Explosion: Harness It Or Lose Agility

    Job No. 1 For EA Pros: Don't Let Complexity Kill Responsiveness

    The neat boundary between platforms and applications is gone, resulting in a spike in the number of software platforms in the average enterprise. Vendors of all types — SaaS providers, systems...

    • Downloads: 151
  • For Application Development & Delivery Professionals

    Report:Big Data Security Strategies For Hadoop Enterprise Data Lakes

    Apply Zero Trust To Your Big Data Security Strategy

    The crown jewels must be protected. Data stored in Hadoop is no exception. As application development and delivery (AD&D) professionals rush to build data lakes using Hadoop, they often do so without...

    • Downloads: 86
  • For Enterprise Architecture Professionals

    Report:SQL-For-Hadoop: Critical Technology For Customer-Obsessed Firms

    Which Type Of SQL-For-Hadoop Will Help You Turn Customer Obsession Into Reality?

    To help your firm become customer-obsessed, you must supply your business partners with access to the data they need to understand customers. Although they're attracted to Hadoop's low cost and...

    • Downloads: 186
  • For Application Development & Delivery Professionals

    Report:Your Digital Experience Technology Strategy Starts With A Customer Journey Map

    Strategic Plan: The Digital Experience Delivery Playbook

    As firms like Rewe Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and $200...

    • Downloads: 404
  • For Application Development & Delivery Professionals

    Report:Improve Developer Engagement With Online Portals

    Make Developers Feel Welcome By Following This 10-Step Checklist

    In the age of the customer, it's easy to view customers as either pure consumers of the latest smart gadget or as staid business buyers reachable only via an expensive direct sales force. But there's...

    • Downloads: 146
  • For Application Development & Delivery Professionals

    Report:Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    This report outlines the way in which application development and delivery (AD&D) professionals can begin to assess their maturity in delivering digital customer experience initiatives. It asks...

    • Downloads: 1155
  • For Application Development & Delivery Professionals

    Report:Developer Conferences Speed Your Transition To Modern Application Development

    Which Conferences Should Developers Attend In 2016?

    To meet their customers' growing expectations for outstanding apps, companies need top developers who keep up with rapidly evolving technology trends. Conferences expose developers to emerging...

    • Downloads: 114
  • For Enterprise Architecture Professionals

    Report:Brief: Open Source BPM Finally Makes The Leap Into The Mainstream

    Enterprise architects are currently leading large-scale implementations of business process management (BPM) solutions, spending millions of dollars each year to automate and transform enterprisewide...

    • Downloads: 248
  • For Application Development & Delivery Professionals

    Report:The Next App Platforms Will Bridge Corporate, Consumer, Commerce, And Connected Devices

    Introducing Forrester's Digital App Platform Model For Application Development And Delivery Leaders

    To help their firms win, serve, and retain customers, application development and delivery (AD&D) professionals are creating apps spanning consumer tech, commerce platforms, and connected devices. A...

    • Downloads: 407
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Integration-Platform-As-A-Service

    For Now, Most Enterprises Will Need To Make A Tactical Choice

    The need to integrate systems of engagement, the demand for greater agility, and execution in the cloud are driving the disruption of the integration landscape. Enterprise architecture (EA)...

    • Downloads: 403
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Low-Code Development Platforms, Q2 2016

    The 14 Providers That Matter Most And How They Stack Up

    In our 26-criteria evaluation of low-code development platform providers, we identified the 14 most significant vendors — AgilePoint, Appian, Bizagi, Caspio, K2, MatsSoft, Mendix, MicroPact, MIOsoft,...

    • Downloads: 125
  • For Application Development & Delivery Professionals

    Report:Low-Code Platforms Deliver Customer-Facing Apps Fast, But Will They Scale Up?

    To Answer "Yes," Look For Scalable Architectures, Flexible Pricing, And Appropriate Features

    Low-code platforms are an important strategy to speed delivery of software to win, serve, and retain customers. Because application development and delivery (AD&D) professionals adopt low-code...

    • Downloads: 166
  • For Enterprise Architecture Professionals

    Report:Cloud Platforms Will Turn Enterprise Architecture Inside Out

    Enterprise Architects Need New Practices, And Changes To Existing Ones, For The Digital Business Era

    Firms have adopted cloud services in an ad hoc fashion, driven by opportunity and expediency more than by strategy. Cloud use cases and the architectural decisions surrounding them are different from...

    • Downloads: 411