Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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82 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:Create Your Digital Experience Delivery Strategy

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support...

    • Downloads: 1107
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 326
  • For Enterprise Architecture Professionals

    Report:Brief: The Agile O2O Architecture Framework For Retail Business Agility

    The Transformation Of China's Retail Industry Will Drive The Creation Of New Architectures

    The retail industry in China has been one of the most customer-centric verticals in the past, mostly due to the fact that the Chinese consumer market is so massive. However, changing consumer...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report:Customer Experience In Banking Needs More Than Just Channels

    Results From Forrester's Global Banking Platform Deals Survey 2014

    The enhanced capabilities of current banking platforms, new delivery models, and new market players are creating fresh opportunities for banks and their application development and delivery (AD&D)...

    • Downloads: 104
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    Vision: The Business Applications Playbook

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 2216
  • For Application Development & Delivery Professionals

    Report:Optimize Business Processes And Govern Transformation

    Processes: The Business Applications Playbook

    Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...

    • Downloads: 559
  • For Infrastructure & Operations Professionals

    Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

    Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

    • Downloads: 405
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the...

    • Downloads: 1346
  • For Application Development & Delivery Professionals

    Report:It's Time For A User-Driven Enterprise BI Strategy

    John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of a...

    • Downloads: 367
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Software

    Varied Building Blocks Lay The Foundation, But It's Up To You To Make It A True Private Cloud

    In November 2013, Forrester published "The Forrester Wave™: Private Cloud Solutions, Q4 2013," which evaluated the top software-only private infrastructure-as-a-service solutions in the market....

    • Downloads: 379
  • For CIO Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014

    How The 16 Providers That Matter Most Stack Up

    Public cloud application platforms unlock the flexibility, developer-productivity, and economic advantages of cloud computing. Business technology and technology management professionals use a wide...

    • Downloads: 907
  • For Application Development & Delivery Professionals

    Report:Brief: The Bank Of The Future Has Arrived — In A Box

    Diebold's Prototype Integrates State-Of-The-Art Branch Technologies To Deliver The Bank Branch Of The Future

    Many banks have flagship branches that showcase modern technology and innovative customer interaction concepts. However, most have just one or a few of these showcases, so the overall number of...

    • Downloads: 173
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 190
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Hybris Moves Beyond Its Commerce Foundations

    New Marketing And PaaS Announcements Seek To Position Hybris As The B2C Customer Engagement Tier Of SAP

    On February 10 at hybris' annual Customer and Partner Summits in Munich, the firm announced a new suite of marketing capabilities: SAP hybris Marketing solution, a new platform-as-a-service offering...

    • Downloads: 115
  • For CIO Professionals

    Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

    • Downloads: 287
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q4 2014

    With Its Juno Release, OpenStack Is Getting Boring — Good!

    With cloud computing influencing so much of your BT agenda, you're paying significant attention to the OpenStack infrastructure-as-a-service (IaaS) cloud platform. As an infrastructure and operations...

    • Downloads: 121
  • For Application Development & Delivery Professionals

    Report:Quick Take: Microsoft Open Sources .NET

    Support For Linux And OS X Mark Big Bets On Azure And Modern Applications

    Microsoft just took the wraps off a set of announcements and updates to the .NET framework, Visual Studio development tools, and Azure cloud services. These announcements include contributing major...

    • Downloads: 153
  • For CIO Professionals

    Report:The Chinese CIO's Agenda For 2015: 10 Initiatives That Can Build Your Digital Business

    Digital Disruption Will Drive The BT Agenda At Chinese Enterprises

    The Chinese market is undergoing significant change. Cloud-enabled digital technologies such as big data, enterprise mobility, and social platforms are spurring the creation of new business models...

    • Downloads: 138
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce Pivots To Modern Applications

    Should You Follow The Lightning? The Answer Isn't Simple

    A new platform choice for customer-facing apps and a business technology (BT) agenda has emerged: Salesforce. Two years of engineering is shifting Salesforce's cloud platforms to modern component...

    • Downloads: 229
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

    Vision: The Digital Experience Delivery Playbook

    Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

    • Downloads: 292
  • For Application Development & Delivery Professionals

    Report:Upgrade To Banking Platform 3.0 To Meet The Challenges Of Banking Of The Future

    Banks Need To Radically Rethink How They Deliver Business Functionality

    Two predominant factors will characterize the world of banking in the future: digital banking and digital disruptors attacking from multiple, frequently new angles. The banking industry must...

    • Downloads: 242
  • For Application Development & Delivery Professionals

    Report:Brief: Microsoft Opens Up ALM Collaboration To All (At Last)

    Stakeholder License For Visual Studio Online Improves Collaborative ALM Capabilities

    On August 27, 2014, Microsoft announced a significant change to its Visual Studio Online (VSO) hosted application life-cycle management (ALM) service: stakeholder licenses. This licensing change...

    • Downloads: 104
  • For Application Development & Delivery Professionals

    Report:Nine Questions To Ask About Docker

    Docker — Or Whatever Comes In Its Wake — Will Change The Application Delivery Landscape

    Over the past year or so, Docker, the operating system (OS) level container technology, has created quite an industry stir. Docker promises faster application delivery cycles and reduced production...

    • Downloads: 196
  • For Application Development & Delivery Professionals

    Report:Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

    • Downloads: 1349
  • For Application Development & Delivery Professionals

    Report:Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

    New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP

    On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing commerce...

    • Downloads: 93