Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

68 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • For Infrastructure & Operations Professionals

    Report:Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook For 2015

    With cloud computing services now key members of the technology management portfolio, the challenge for infrastructure and operations (I&O) professionals shifts from understanding cloud to selecting...

    • Downloads: 398
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 164
  • For Application Development & Delivery Professionals

    Report:Brief: IBM Acquires StrongLoop

    What It Means To IBM, Enterprise Applications, And The Future Of Software Development

    On September 10, 2015, IBM announced the acquisition of StrongLoop, a company that builds products and delivers services around Node.js. A JavaScript environment built around the V8 JS engine,...

    • Downloads: 70
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

    Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

    It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D) pros...

    • Downloads: 117
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Omnichannel Banking Solutions, Q3 2015

    The Six Omnichannel Banking Providers That Matter Most And How They Stack Up

    In this Forrester Wave evaluation of omnichannel banking solutions, we researched, analyzed, and scored the six most significant software providers — Backbase, Infosys, Misys, SAP, Sopra...

    • Downloads: 349
  • For Application Development & Delivery Professionals

    Report:Create A Business Applications Road Map For The Digital Age

    Road Map: The Business Applications Playbook

    This report provides a road map for business applications strategy that can help application development and delivery (AD&D) professionals maintain a viable set of business applications for the...

    • Downloads: 1180
  • For Application Development & Delivery Professionals

    Report:Case Study: Reliant Innovates With Open Source Software

    Retailers that want to accept credit cards need to demonstrate that their systems comply with the payment card industry (PCI) data security standard. But implementing PCI compliance can be expensive,...

    • Downloads: 64
  • For Enterprise Architecture Professionals

    Report:Master Business Agility With Cloud Platforms

    Three Categories Of Agility Boosters Deliver Organizational And Market Agility

    Software-as-a-service (SaaS) computing and cloud platforms have been around for more than 20 years, with faster and simpler software delivery driving adoption. Speed remains important, but speed is...

    • Downloads: 314
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce's Customer Platform Gets Richer — And More Complex

    Coders Will Find Heroku Enterprise Useful For Compliance Apps, And A New Commitment To Real-Time Applications

    Read this brief for our reassessment of Salesforce's cloud platform strategy in the wake of new products and enhancements. Salesforce extended and further integrated its platform, a popular...

    • Downloads: 126
  • For Application Development & Delivery Professionals

    Report:Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

    Push Vendors And Service Providers To Describe Benefits, Not Cloud Marketing-Speak

    The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major digital experience platform vendors like Adobe and SAP hybris are now embracing the cloud to deploy...

    • Downloads: 255
  • For Application Development & Delivery Professionals

    Report:Optimize Long-Term Application Effectiveness And Value

    Effectiveness: The Business Applications Playbook

    Firms invest millions in application software — money that they might otherwise invest in new sales and distribution partnerships or new plants and machinery. Traditional arguments about...

    • Downloads: 289
  • For Application Development & Delivery Professionals

    Report:Best Practices: Adopt Open Source Software To Improve Development Effectiveness

    Open source software (OSS) is increasingly ubiquitous as application development professionals look to trim enterprise software costs while simultaneously creating new, modern applications. OSS seeps...

    • Downloads: 1723
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the...

    • Downloads: 1520
  • For Application Development & Delivery Professionals

    Report:A Developer's Guide To Forrester's Strategies For API Success

    A Guided Tour Of Forrester's Research On The What, Why, And How Of APIs

    In these times of customer empowerment, digital business, and mobile mind shifts, APIs and service-oriented architecture (SOA) form a critical foundation for modern business and applications. The...

    • Downloads: 440
  • For Application Development & Delivery Professionals

    Report:Improve Developer Engagement With Online Portals

    Make Developers Feel Welcome By Following This 10-Step Checklist

    In the age of the customer, it's easy to view customers as either pure consumers of the latest smart gadget or as staid business buyers reachable only via an expensive direct sales force. But there's...

    • Downloads: 125
  • For Application Development & Delivery Professionals

    Report:SAP Hana Promises To Revolutionize CX — But Clients Struggle To Find The Right Partner

    Application development and delivery (AD&D) professionals are in a race to transform their business models in the age of the customer and to revolutionize customer experience (CX). They struggle to...

    • Downloads: 198
  • For CIO Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms In China, Q3 2015

    The 11 Providers That Matter Most And How They Stack Up

    Public cloud application platforms unlock the agility and economic advantages of cloud computing for digital business globally, but the enterprise public cloud vendor landscape in China is very...

    • Downloads: 138
  • For Application Development & Delivery Professionals

    Report:Azure App Service Helps Developers Move Smoothly From Web Apps To Modern Apps

    Four Linked Services Address Today's Scenarios While Introducing New Modern Application Features

    Microsoft's new Azure App Service combines three formerly separate development platforms — Azure Websites, Mobile Services, and BizTalk Services — and adds a fourth, creating four linked...

    • Downloads: 167
  • For Application Development & Delivery Professionals

    Report:Banking Of The Future: How Banks Will Use Digital Capabilities To Remain Competitive

    Banking In 2030 Will Define Broad Requirements For Banking Applications

    Today's banks are concerned about risk, capital, return on equity, business secrets, and customer data. In the past, change has often been slow and longer-term target states have typically been very...

    • Downloads: 806
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Infrastructure Services Aid Developers

    A Rapidly Converging Market Speeds Front-End Developers' Efforts

    Application development and delivery (AD&D) professionals have many technology choices when it comes to building mobile apps that win, serve, and retain customers. One of the principal challenges for...

    • Downloads: 158
  • For Enterprise Architecture Professionals

    Report:A Framework For Information Management And Consumption Technology

    Tools And Technology: The Information Strategy And Architecture Playbook

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

    • Downloads: 1763
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Integration Technologies, Q2 2015

    The Range Of Integration Technologies Is Diversifying

    Integration technologies are a middleware category of products to develop, maintain, and execute interfaces between applications and databases. The integration domain is a renewed hot topic for...

    • Downloads: 530
  • For Application Development & Delivery Professionals

    Report:SQL-For-Hadoop: 14 Capable Solutions Reviewed

    SQL Is The Fastest, Easiest Way To Get Value From Relational Data In Hadoop

    There's a new dynamic duo in big data town: SQL and Hadoop. If you think this an unlikely combination, think twice. Enterprises have gobs of structured and semi-structured data generated by all sorts...

    • Downloads: 213
  • For Application Development & Delivery Professionals

    Report:Best Practices For Agile-Plus-Architecture

    Enterprises Need Sustainable Business Agility, Not Just Agile Development

    Agile development practices and continuous delivery are essential tools, but so is an architecture that enables resilience. Combining Agile and architecture is challenging. Agile development and...

    • Downloads: 472
  • For Application Development & Delivery Professionals

    Report:Should There Be A Cloud Foundry In Your Future?

    Awareness Runs High, But Few Understand The Rewards And Risks Of This Cloud Platform Choice

    The Cloud Foundry platform has all of the hallmarks of success: It has proven effective in speeding application delivery, is available as open source, is backed by HP, IBM, Intel, SAP, and VMware, is...

    • Downloads: 276