Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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75 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:A Developer's Guide To Forrester's Strategies For API Success

    A Guided Tour Of Forrester's Research On The What, Why, And How Of APIs

    In these times of customer empowerment, digital business, and mobile mind shifts, APIs and service-oriented architecture (SOA) form a critical foundation for modern business and applications. The...

    • Downloads: 387
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Integration Technologies, Q2 2015

    The Range Of Integration Technologies Is Diversifying

    Integration technologies are a middleware category of products to develop, maintain, and execute interfaces between applications and databases. The integration domain is a renewed hot topic for...

    • Downloads: 461
  • For Application Development & Delivery Professionals

    Report:Brief: IBM Acquires StrongLoop

    What It Means To IBM, Enterprise Applications, And The Future Of Software Development

    On September 10, 2015, IBM announced the acquisition of StrongLoop, a company that builds products and delivers services around Node.js. A JavaScript environment built around the V8 JS engine,...

    • Downloads: 62
  • For Application Development & Delivery Professionals

    Report:Brief: Investment Strategies In Financial Services Prioritize Five Major Areas

    Results From Forrester's Q3 2014 Financial Services Architecture Global Online Survey

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes respondents from 116 firms in 36 countries spanning multiple segments of the financial services industry,...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce's Customer Platform Gets Richer — And More Complex

    Coders Will Find Heroku Enterprise Useful For Compliance Apps, And A New Commitment To Real-Time Applications

    Read this brief for our reassessment of Salesforce's cloud platform strategy in the wake of new products and enhancements. Salesforce extended and further integrated its platform, a popular...

    • Downloads: 89
  • For Enterprise Architecture Professionals

    Report:A Framework For Information Management And Consumption Technology

    Tools And Technology: The Information Strategy And Architecture Playbook

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

    • Downloads: 1740
  • For Application Development & Delivery Professionals

    Report:Case Study: Fidelity's Journey To A Common Platform For Global Scale And Efficiency

    Rewards And Challenges Of A Product-Centric Strategy

    A vital strategy for application development and delivery (AD&D) in customer-obsessed enterprises: Standardize and industrialize platforms and software-delivery processes. Fidelity Investments' Asset...

    • Downloads: 149
  • For Application Development & Delivery Professionals

    Report:The Future Of Mobile Application Development

    Vision: The Mobile App Development Playbook

    With the worldwide population of smartphone users approaching 2 billion, and tablets numbering in the hundreds of millions, the scope of the mobile computing revolution rivals that of the move from...

    • Downloads: 3008
  • For Application Development & Delivery Professionals

    Report:The Digital Bank Branch

    Banks Need To Reshape And Upgrade Their Branches To Arrive At Bank Branch 3.0

    Historically, bank branches have been the key instrument by which banks serve customers and drive revenues — but digital disruption and the changing behavioral patterns of bank customers are...

    • Downloads: 339
  • For Application Development & Delivery Professionals

    Report:Best Practices For Agile-Plus-Architecture

    Enterprises Need Sustainable Business Agility, Not Just Agile Development

    Agile development practices and continuous delivery are essential tools, but so is an architecture that enables resilience. Combining Agile and architecture is challenging. Agile development and...

    • Downloads: 422
  • For Application Development & Delivery Professionals

    Report:Mobile Development: Smooth Sailing Or Titanic Voyage?

    Assessment: The Mobile App Development Playbook

    Demand for the creation of new mobile applications is massive and still growing. So is your firm's development team ready to meet the new challenges? Thinking that satisfying business demands for...

    • Downloads: 807
  • For Application Development & Delivery Professionals

    Report:Azure App Service Helps Developers Move Smoothly From Web Apps To Modern Apps

    Four Linked Services Address Today's Scenarios While Introducing New Modern Application Features

    Microsoft's new Azure App Service combines three formerly separate development platforms — Azure Websites, Mobile Services, and BizTalk Services — and adds a fourth, creating four linked...

    • Downloads: 142
  • For Customer Experience Professionals

    Report:Executive Q&A: How To Build A Design Program

    Five B2B Execs Highlight Best Practices

    Design has been a hot topic in business for well over a decade, ever since Ideo appeared on Nightline and BusinessWeek started dedicating ink to design thinking. But now the business world's interest...

    • Downloads: 105
  • For Application Development & Delivery Professionals

    Report:Create A Business Applications Road Map For The Digital Age

    Road Map: The Business Applications Playbook

    This report provides a road map for business applications strategy that can help application development and delivery (AD&D) professionals maintain a viable set of business applications for the...

    • Downloads: 1117
  • For CIO Professionals

    Report:The Chinese CIO's Agenda For 2015: 10 Initiatives That Can Build Your Digital Business

    Digital Disruption Will Drive The BT Agenda At Chinese Enterprises

    The Chinese market is undergoing significant change. Cloud-enabled digital technologies such as big data, enterprise mobility, and social platforms are spurring the creation of new business models...

    • Downloads: 171
  • For Application Development & Delivery Professionals

    Report:Case Study: Reliant Innovates With Open Source Software

    Retailers that want to accept credit cards need to demonstrate that their systems comply with the payment card industry (PCI) data security standard. But implementing PCI compliance can be expensive,...

    • Downloads: 55
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 134
  • For Enterprise Architecture Professionals

    Report:Cloud Platforms Will Turn Enterprise Architecture Inside Out

    Enterprise Architects Need New Practices, And Changes To Existing Ones, For The Digital Business Era

    Firms have adopted cloud services in an ad hoc fashion, driven by opportunity and expediency more than by strategy. Cloud use cases and the architectural decisions surrounding them are different from...

    • Downloads: 320
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Hybris Moves Beyond Its Commerce Foundations

    New Marketing And PaaS Announcements Seek To Position Hybris As The B2C Customer Engagement Tier Of SAP

    On February 10 at hybris' annual Customer and Partner Summits in Munich, the firm announced a new suite of marketing capabilities: SAP hybris Marketing solution, a new platform-as-a-service offering...

    • Downloads: 170
  • For Enterprise Architecture Professionals

    Report:The Age Of The Customer Is Shaking Up Integration Technologies And Practices

    It's Time To Renew Your Integration Strategy And Architecture

    Application integration, the replication of operational data and data warehouses, and integration between trading partners all have a long history. While firms have established practices to achieve...

    • Downloads: 292
  • For Application Development & Delivery Professionals

    Report:Market Overview: Omnichannel Banking Solutions

    Improve Customer Service And Experience With Omnichannel Banking

    For financial services firms, omnichannel banking is not just a technology — it's the path to great customer experience (CX) across all channels, using the right customer touchpoint at the...

    • Downloads: 392
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q4 2015

    The Liberty Summit Focused On Incremental Improvements And Reassurance

    The OpenStack Foundation hosts a semi-annual release summit to provide a mix of end user stories, release updates, and OpenStack deep-dive sessions. Last week's Tokyo summit drew a crowd of over...

    • Downloads: 62
  • For CIO Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014

    How The 16 Providers That Matter Most Stack Up

    Public cloud application platforms unlock the flexibility, developer-productivity, and economic advantages of cloud computing. Business technology and technology management professionals use a wide...

    • Downloads: 1215
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 478
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Integration-Platform-As-A-Service

    For Now, Most Enterprises Will Need To Make A Tactical Choice

    The need to integrate systems of engagement, the demand for greater agility, and execution in the cloud are driving the disruption of the integration landscape. Enterprise architecture (EA)...

    • Downloads: 217