Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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38 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Improve Developer Engagement With Online Portals

    Make Developers Feel Welcome By Following This 10-Step Checklist

    In the age of the customer, it's easy to view customers as either pure consumers of the latest smart gadget or as staid business buyers reachable only via an expensive direct sales force. But there's...

    • Downloads: 157
  • For Application Development & Delivery Professionals

    Report:Brief: Apache Spark On IBM Z Systems Can Reveal Immediate Insights From Transactions

    Apache Spark aficionados are in for a real shock. Wait for it . . . Apache Spark now runs on IBM's z Systems mainframe computer. That means Spark runs on the same place as many of the world's largest...

    • Downloads: 72
  • For Application Development & Delivery Professionals

    Report:Optimize Long-Term Application Effectiveness And Value

    Effectiveness: The Business Applications Playbook

    Firms invest millions in application software — money that they might otherwise invest in new sales and distribution partnerships or new plants and machinery. Traditional arguments about...

    • Downloads: 323
  • For Application Development & Delivery Professionals

    Report:Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

    • Downloads: 2454
  • For Application Development & Delivery Professionals

    Report:The Four App-Delivery Strategies For A Customer-Obsessed Operating Model

    Strategic Plan: The Application Development Strategy, Structure, And Sourcing Playbook

    Customer-obsessed enterprises focus both strategies and operations on knowledge of and engagement with customers. With the right overall strategy, application development and delivery (AD&D) leaders...

    • Downloads: 291
  • For Application Development & Delivery Professionals

    Report:Brief: Developers Get More Architecture Oversight — And They Like It

    Be A Change Agent For Agile-Plus-Architecture

    Achieving faster solution delivery over the long haul, instead of just on isolated projects, requires application development and delivery (AD&D) teams to invest in both architecture and in DevOps-...

    • Downloads: 99
  • For Application Development & Delivery Professionals

    Report:Brief: IBM Acquires StrongLoop

    What It Means To IBM, Enterprise Applications, And The Future Of Software Development

    On September 10, 2015, IBM announced the acquisition of StrongLoop, a company that builds products and delivers services around Node.js. A JavaScript environment built around the V8 JS engine,...

    • Downloads: 80
  • For Application Development & Delivery Professionals

    Report:Brief: A Low-Code Manifesto For Speeding Up BPM Initiatives

    Embrace New Low-Code Business Process Management Practices That Deliver At Digital Speed

    Application development and delivery (AD&D) leaders are under pressure to redefine the role of business process management (BPM). Their dilemma: Create a process management discipline and platform...

    • Downloads: 43
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Public Cloud Platforms Consolidate, But New Disruptions On The Way

    The Market's Now 10 Years Old; Microservice Designs And Enterprise Apps Will Drive The Next Decade

    Public cloud platforms are the foundation for developing and running applications in the age of the customer. The market has matured rapidly as two vendors — Amazon Web Services and Microsoft —...

    • Downloads: 386
  • For Application Development & Delivery Professionals

    Report:Blurring Approaches To Mobile Apps Expand Options For Developers

    Developers are often constrained by traditional mobile development approaches, budgets, and time-to-market. Native and web-based approaches simply aren't enough to address all requirements. New...

    • Downloads: 120
  • For Application Development & Delivery Professionals

    Report:How To Capture The Benefits Of Microservice Design

    Three Phases Of Adoption Begin With Today's Programming Models And Platforms

    Developing software using microservice design is the hot new approach. Why? Microservices promise implementation flexibility, graceful scaling, faster delivery, and higher resiliency. But...

    • Downloads: 233
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce's Customer Platform Gets Richer — And More Complex

    Coders Will Find Heroku Enterprise Useful For Compliance Apps, And A New Commitment To Real-Time Applications

    Read this brief for our reassessment of Salesforce's cloud platform strategy in the wake of new products and enhancements. Salesforce extended and further integrated its platform, a popular...

    • Downloads: 200
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Omnichannel Banking Solutions, Q3 2015

    The Six Omnichannel Banking Providers That Matter Most And How They Stack Up

    In this Forrester Wave evaluation of omnichannel banking solutions, we researched, analyzed, and scored the six most significant software providers — Backbase, Infosys, Misys, SAP, Sopra...

    • Downloads: 521
  • For Application Development & Delivery Professionals

    Report:Developer Conferences Speed Your Transition To Modern Application Development

    Which Conferences Should Developers Attend In 2016?

    To meet their customers' growing expectations for outstanding apps, companies need top developers who keep up with rapidly evolving technology trends. Conferences expose developers to emerging...

    • Downloads: 127
  • For Application Development & Delivery Professionals

    Report:Should There Be A Cloud Foundry In Your Future?

    Awareness Runs High, But Few Understand The Rewards And Risks Of This Cloud Platform Choice

    The Cloud Foundry platform has all of the hallmarks of success: It has proven effective in speeding application delivery, is available as open source, is backed by HP, IBM, Intel, SAP, and VMware, is...

    • Downloads: 350
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Low-Code Development Platforms, Q2 2016

    The 14 Providers That Matter Most And How They Stack Up

    In our 26-criteria evaluation of low-code development platform providers, we identified the 14 most significant vendors — AgilePoint, Appian, Bizagi, Caspio, K2, MatsSoft, Mendix, MicroPact, MIOsoft,...

    • Downloads: 296
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Distributions, Q1 2016

    Five Top Vendors Have Significantly Improved Their Offerings

    Hadoop is data's darling for a reason — it thoroughly disrupts the economics of data, analytics, and data-driven applications. Enterprise adoption is mandatory for firms that wish to double-down on...

    • Downloads: 585
  • For Application Development & Delivery Professionals

    Report:SQL-For-Hadoop: 14 Capable Solutions Reviewed

    SQL Is The Fastest, Easiest Way To Get Value From Relational Data In Hadoop

    There's a new dynamic duo in big data town: SQL and Hadoop. If you think this an unlikely combination, think twice. Enterprises have gobs of structured and semi-structured data generated by all sorts...

    • Downloads: 285
  • For Application Development & Delivery Professionals

    Report:Create A Business Application Road Map For The Digital Age

    Road Map: The Business Applications Playbook

    This report provides a road map for a business application strategy that can help application development and delivery (AD&D) professionals maintain a viable set of business applications. Business...

    • Downloads: 1414
  • For Application Development & Delivery Professionals

    Report:Application Modernization, Service By Microservice

    Incremental Application Modernization Succeeds Where Wholesale Rearchitecting And Replatforming Failed

    Application development and delivery (AD&D) leaders face a frustrating balancing act: deliver new applications ever faster while keeping the older ones technologically relevant. Rewriting older...

    • Downloads: 416
  • For Application Development & Delivery Professionals

    Report:Low-Code Platforms Deliver Customer-Facing Apps Fast, But Will They Scale Up?

    To Answer "Yes," Look For Scalable Architectures, Flexible Pricing, And Appropriate Features

    Low-code platforms are an important strategy to speed delivery of software to win, serve, and retain customers. Because application development and delivery (AD&D) professionals adopt low-code...

    • Downloads: 187
  • For Application Development & Delivery Professionals

    Report:Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

    • Downloads: 1741
  • For Application Development & Delivery Professionals

    Report:Brief: How Facebook Will Change The Digital Development Landscape

    Mainstream Dev Shops Should Investigate React, React Native, Flux, Flow, GraphQL, And Parse

    Consumer giants Facebook and Netflix face complex challenges in delivering innovative experiences to millions of users. How do they manage this growing volume of continuous streams for enormous...

    • Downloads: 238
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 200
  • For Application Development & Delivery Professionals

    Report:Digital Transformation Needs Mainframe DevOps

    Improving User-Facing Processes Means Streamlining Core Systems

    Successful digital businesses unleash the data and business processes encoded in their mainframe-based applications. Ad hoc integrations between systems of engagement and systems of record get them...

    • Downloads: 186