Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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41 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Native, Web, And Cross-Platform Mobile Apps All Have Their Place

    Strategic Plan: The Mobile App Development Playbook

    In clients' inquiries regarding mobile app development, the most common question is: "Should we go with a native development approach, use HTML5, or use cross-platform tools?" Our answer: It's not...

    • Downloads: 3066
  • For Application Development & Delivery Professionals

    Report:Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

    • Downloads: 2417
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

    Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

    It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D) pros...

    • Downloads: 130
  • For Application Development & Delivery Professionals

    Report:Developer Conferences Speed Your Transition To Modern Application Development

    Which Conferences Should Developers Attend In 2016?

    To meet their customers' growing expectations for outstanding apps, companies need top developers who keep up with rapidly evolving technology trends. Conferences expose developers to emerging...

    • Downloads: 120
  • For Application Development & Delivery Professionals

    Report:Case Study: Reliant Innovates With Open Source Software

    Retailers that want to accept credit cards need to demonstrate that their systems comply with the payment card industry (PCI) data security standard. But implementing PCI compliance can be expensive,...

    • Downloads: 75
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Distributions, Q1 2016

    Five Top Vendors Have Significantly Improved Their Offerings

    Hadoop is data's darling for a reason — it thoroughly disrupts the economics of data, analytics, and data-driven applications. Enterprise adoption is mandatory for firms that wish to double-down on...

    • Downloads: 516
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 191
  • For Application Development & Delivery Professionals

    Report:Optimize Long-Term Application Effectiveness And Value

    Effectiveness: The Business Applications Playbook

    Firms invest millions in application software — money that they might otherwise invest in new sales and distribution partnerships or new plants and machinery. Traditional arguments about...

    • Downloads: 311
  • For Application Development & Delivery Professionals

    Report:Brief: IBM Acquires StrongLoop

    What It Means To IBM, Enterprise Applications, And The Future Of Software Development

    On September 10, 2015, IBM announced the acquisition of StrongLoop, a company that builds products and delivers services around Node.js. A JavaScript environment built around the V8 JS engine,...

    • Downloads: 78
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital App Platforms

    In The Next Platform Era, Consumer, Commerce, And Corporate Leaders Battle For Developers

    The most powerful digital experiences that companies can provide their customers span four domains: consumer, corporate, commerce, and connected devices. The first wave of these experiences require...

    • Downloads: 238
  • For Application Development & Delivery Professionals

    Report:Blurring Approaches To Mobile Apps Expand Options For Developers

    Developers are often constrained by traditional mobile development approaches, budgets, and time-to-market. Native and web-based approaches simply aren't enough to address all requirements. New...

    • Downloads: 101
  • For Application Development & Delivery Professionals

    Report:Azure App Service Helps Developers Move Smoothly From Web Apps To Modern Apps

    Four Linked Services Address Today's Scenarios While Introducing New Modern Application Features

    Microsoft's new Azure App Service combines three formerly separate development platforms — Azure Websites, Mobile Services, and BizTalk Services — and adds a fourth, creating four linked...

    • Downloads: 196
  • For Application Development & Delivery Professionals

    Report:Application Modernization, Service By Microservice

    Incremental Application Modernization Succeeds Where Wholesale Rearchitecting And Replatforming Failed

    Application development and delivery (AD&D) leaders face a frustrating balancing act: deliver new applications ever faster while keeping the older ones technologically relevant. Rewriting older...

    • Downloads: 358
  • For Application Development & Delivery Professionals

    Report:SAP Hana Promises To Revolutionize CX — But Clients Struggle To Find The Right Partner

    Application development and delivery (AD&D) professionals are in a race to transform their business models in the age of the customer and to revolutionize customer experience (CX). They struggle to...

    • Downloads: 230
  • For Application Development & Delivery Professionals

    Report:Brief: Developers Must Shape Digital Experience Platform Investments

    Application development and delivery (AD&D) professionals should routinely evaluate their technology portfolios that support customer-facing digital experience (DX) to reveal where a unified platform...

    • Downloads: 47
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Low-Code Development Platforms, Q2 2016

    The 14 Providers That Matter Most And How They Stack Up

    In our 26-criteria evaluation of low-code development platform providers, we identified the 14 most significant vendors — AgilePoint, Appian, Bizagi, Caspio, K2, MatsSoft, Mendix, MicroPact, MIOsoft,...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:Should There Be A Cloud Foundry In Your Future?

    Awareness Runs High, But Few Understand The Rewards And Risks Of This Cloud Platform Choice

    The Cloud Foundry platform has all of the hallmarks of success: It has proven effective in speeding application delivery, is available as open source, is backed by HP, IBM, Intel, SAP, and VMware, is...

    • Downloads: 328
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce's Customer Platform Gets Richer — And More Complex

    Coders Will Find Heroku Enterprise Useful For Compliance Apps, And A New Commitment To Real-Time Applications

    Read this brief for our reassessment of Salesforce's cloud platform strategy in the wake of new products and enhancements. Salesforce extended and further integrated its platform, a popular...

    • Downloads: 179
  • For Application Development & Delivery Professionals

    Report:Case Study: Fidelity's Journey To A Common Platform For Global Scale And Efficiency

    Rewards And Challenges Of A Product-Centric Strategy

    A vital strategy for application development and delivery (AD&D) in customer-obsessed enterprises: Standardize and industrialize platforms and software-delivery processes. Fidelity Investments' Asset...

    • Downloads: 178
  • For Application Development & Delivery Professionals

    Report:Are The Biggest Enterprise Software Vendors Now The Best Cloud Platform Bets?

    IBM, Microsoft, Oracle, And SAP As Cloud Platform Vendors

    Public cloud platforms are a foundation for applications that win, serve, and retain customers. The four largest enterprise software providers did relatively little to drive adoption of cloud...

    • Downloads: 585
  • For Application Development & Delivery Professionals

    Report:Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

    • Downloads: 1603
  • For Application Development & Delivery Professionals

    Report:Design Your Contact Center From The Outside In

    Strategic Plan: The Contact Centers For Customer Service Playbook

    As enterprises strive to offer better customer experiences, they need to drive organizational and operational change into contact center architectural design. Today's challenge is not only...

    • Downloads: 1557
  • For Application Development & Delivery Professionals

    Report:Improve Developer Engagement With Online Portals

    Make Developers Feel Welcome By Following This 10-Step Checklist

    In the age of the customer, it's easy to view customers as either pure consumers of the latest smart gadget or as staid business buyers reachable only via an expensive direct sales force. But there's...

    • Downloads: 146
  • For Application Development & Delivery Professionals

    Report:Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    This report outlines the way in which application development and delivery (AD&D) professionals can begin to assess their maturity in delivering digital customer experience initiatives. It asks...

    • Downloads: 1168
  • For Application Development & Delivery Professionals

    Report:How To Capture The Benefits Of Microservice Design

    Three Phases Of Adoption Begin With Today's Programming Models And Platforms

    Developing software using microservice design is the hot new approach. Why? Microservices promise implementation flexibility, graceful scaling, faster delivery, and higher resiliency. But...