Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

58 results in Reports

  • Architecture & Technology Strategy
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Nine Questions To Ask About Docker

    Docker — Or Whatever Comes In Its Wake — Will Change The Application Delivery Landscape

    Over the past year or so, Docker, the operating system (OS) level container technology, has created quite an industry stir. Docker promises faster application delivery cycles and reduced production...

    • Downloads: 197
  • For Application Development & Delivery Professionals

    Report:Optimize Application Strategy To Generate Business Value

    Strategic Plan: The Business Applications Playbook

    This report outlines the strategic planning process for business applications managed by application development and delivery professionals. This report is designed to help you maintain a viable set...

    • Downloads: 973
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 326
  • For Application Development & Delivery Professionals

    Report:The Digital Bank Branch

    Banks Need To Reshape And Upgrade Their Branches To Arrive At Bank Branch 3.0

    Historically, bank branches have been the key instrument by which banks serve customers and drive revenues — but digital disruption and the changing behavioral patterns of bank customers are...

    • Downloads: 251
  • For Application Development & Delivery Professionals

    Report:Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

    • Downloads: 1349
  • For Application Development & Delivery Professionals

    Report:Market Overview: Omnichannel Banking Solutions

    Improve Customer Service And Experience With Omnichannel Banking

    For financial services firms, omnichannel banking is not just a technology — it's the path to great customer experience (CX) across all channels, using the right customer touchpoint at the...

    • Downloads: 174
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

    Continuous Improvement: The Business Applications Playbook

    While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

    • Downloads: 624
  • For Application Development & Delivery Professionals

    Report:Customer Experience In Banking Needs More Than Just Channels

    Results From Forrester's Global Banking Platform Deals Survey 2014

    The enhanced capabilities of current banking platforms, new delivery models, and new market players are creating fresh opportunities for banks and their application development and delivery (AD&D)...

    • Downloads: 105
  • For Application Development & Delivery Professionals

    Report:Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

    New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP

    On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing commerce...

    • Downloads: 93
  • For Application Development & Delivery Professionals

    Report:Customer-Centric Application Rationalization

    Free Wasted Resources To Enable More Innovative Work

    Delivering engaging new software solutions to help business leaders win, serve, and retain customers is the driving force of this decade and beyond for application development and delivery (AD&D)...

    • Downloads: 95
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    Vision: The Business Applications Playbook

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 2216
  • For Application Development & Delivery Professionals

    Report:Customer Engagement Needs APIs, But REST Is Far From A Complete Integration Strategy

    Forrester's Data Shows Strong Investment In REST, SOAP, And More

    A cornerstone of any firm's BT agenda is flexible application integration. Application programming interfaces (APIs) — and specifically representational state transfer (REST) APIs —...

    • Downloads: 202
  • For Application Development & Delivery Professionals

    Report:Facebook's Place In A BT Application Development Strategy

    Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential

    Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of...

    • Downloads: 96
  • For Application Development & Delivery Professionals

    Report:Brief: Software Innovation Requires A Loosely-Coupled Application Architecture

    Amazon.com and its web-native cousins are the envy of many traditional organizations feeling pressure from competitors that innovate more rapidly. What's the critical enabler for rapid software...

    • Downloads: 298
  • For Application Development & Delivery Professionals

    Report:Best Practices: Adopt Open Source Software To Improve Development Effectiveness

    Open source software (OSS) is increasingly ubiquitous as application development professionals look to trim enterprise software costs while simultaneously creating new, modern applications. OSS seeps...

    • Downloads: 1536
  • For Application Development & Delivery Professionals

    Report:New Development Platforms Emerge For Customer-Facing Applications

    Firms Choose Low-Code Alternatives For Fast, Continuous, And Test-And-Learn Delivery

    Hand-coding is too slow to develop and deliver many of the applications that companies use to win, serve, and retain customers. Some firms are turning to new, "low-code" application platforms that...

    • Downloads: 540
  • For Application Development & Delivery Professionals

    Report:Create Your Digital Experience Delivery Strategy

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support...

    • Downloads: 1107
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Two-Speed Banking Will Separate Winning Financial Institutions From Their Peers

    Banks Need To Transform Their Application Landscape Or Risk Shifting Down To Low-Speed Banking

    Customer-facing applications are now crucial across all industries. However, in banking, business applications are even more important: Banking applications don't merely offer information about...

    • Downloads: 366
  • For Application Development & Delivery Professionals

    Report:Don't Let A Mountain Of "Technical Debt" Derail Mobile And Customer-Facing App Delivery

    Lead The Investment Case With Business Issues, Not Technical Debt

    The ever-increasing demand from business leaders for modern mobile and customer-facing apps has application development and delivery (AD&D) leaders embracing Agile and DevOps techniques to keep pace....

    • Downloads: 459
  • For Application Development & Delivery Professionals

    Report:Design Your Contact Center From The Outside In

    Strategic Plan: The Contact Centers For Customer Service Playbook

    As more enterprises develop organizational and operational structures to better manage customer experience, they need to drive this down into contact center architectural design. Today's challenge is...

    • Downloads: 1217
  • For Application Development & Delivery Professionals

    Report:It's Time For A User-Driven Enterprise BI Strategy

    John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of a...

    • Downloads: 367
  • For Application Development & Delivery Professionals

    Report:The Secret To Rationalizing Applications: Start With The End In Mind

    Reflect, Then Collect

    As software becomes a central tool for customer engagement, pressure is mounting on application development and delivery (AD&D) leaders to create and deliver new customer-facing and mobile...

    • Downloads: 115
  • For Application Development & Delivery Professionals

    Report:Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    This report outlines the way in which application development and delivery (AD&D) professionals can begin to assess their maturity in delivering digital customer experience initiatives. It asks...

    • Downloads: 898
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • Downloads: 260
  • For Application Development & Delivery Professionals

    Report:The Next App Platforms Will Bridge Corporate, Consumer, Commerce, And Connected Devices

    Introducing Forrester's Digital App Platform Model For Application Development And Delivery Leaders

    To help their firms win, serve, and retain customers, application development and delivery (AD&D) professionals are creating apps spanning consumer tech, commerce platforms, and connected devices. A...

    • Downloads: 143