Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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133 results in Reports

  • Business Process Management (BPM)
  • Past 18 months
  • For CIO Professionals

    Report:The State Of Digital Business, 2015 To 2020

    By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

    This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the...

    • Downloads: 551
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Change Management Is A New Differentiator In The Digital Era

    The ability to adapt to changing market dynamics is a critical part of growing as a business. While many companies pay close attention to technology and organizational change issues, far fewer...

    • Downloads: 93
  • For Customer Experience Professionals

    Report:The Truth About Customer-Centric Org Structures: They're The Icing, Not The Cake

    Organization: The Customer Experience Ecosystem Playbook

    Our research into companies that deliver superior customer experience (CX) showed that operating under a customer-centric organizational structure does not predict success. Instead, CX pros manage to...

    • Downloads: 255
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 522
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 160
  • For CIO Professionals

    Report:Innovators Will Be The Winners In The Age Of The Customer

    Vision: The Innovation Playbook

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

    • Downloads: 989
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 845
  • For Application Development & Delivery Professionals

    Report:The BPM Playbook Is Your Guide To Customer-Centric Process Change

    Executive Overview: The Business Process Management Playbook

    Process-focused application development and delivery (AD&D) professionals use business process management (BPM) for continuous innovation in and automation of customer-centric processes. Strategic...

    • Downloads: 1401
  • For Customer Experience Professionals

    Report:Brief: How To Help Your Executives Lead CX Transformations

    The Big Gestures And Everyday Habits That Propel Organizations Toward Customer Experience Greatness

    There's no shortage of enthusiasm for customer experience (CX) among executives these days. But there is a shortage of action. Executives we talk to are often eager to be part of the CX...

    • Downloads: 295
  • For Application Development & Delivery Professionals

    Report:You're A Content Publisher Now, So Get Your DAM House In Order

    Best Practices: Digital Asset Management, 2015

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

    • Downloads: 784
  • For Infrastructure & Operations Professionals

    Report:Can You Meet The I&O Transformation Challenge?

    Benchmarks: The I&O Transformation Playbook

    We're at the beginning of a new era in digital technologies, very much like what IT went through in the mid-1990s. New technologies abound: Some will dominate the future market, and some will not. At...

    • Downloads: 198
  • For Customer Experience Professionals

    Report:Can Customer Experience Management Technology Help You Govern CX?

    Tools And Technology: The Customer Experience Ecosystem Playbook

    Customer experience (CX) professionals are bombarded with technology that will supposedly let them manage their customers' experience. But do these solutions actually help CX pros with the difficult...

    • Downloads: 227
  • For eBusiness & Channel Strategy Professionals

    Report:Organize For Mobile Success

    Organization: The Mobile eBusiness Playbook

    As firms mature their mobile strategies in 2016 and beyond, the C-suite must take ownership of mobile initiatives to ensure the dedication, processes, and resources they require. This report helps...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:Choosing Between Specialist Solutions And Dynamic Case Management Platforms

    Eleven Criteria Sort Through A Challenging Decision

    Case management deployment options confuse enterprise architects that struggle to compare the value of a "fit to purpose" solution versus a dynamic case management (DCM) platform capability. We find...

    • Downloads: 344
  • For Infrastructure & Operations Professionals

    Report:Organize Your Infrastructure Team For Customer Obsession

    Organization: The Infrastructure Transformation Playbook

    Technology management is in the middle of a new evolutionary cycle that will transform infrastructure and operations (I&O) from its traditional role as infrastructure provider to its new role as a...

    • Downloads: 565
  • For eBusiness & Channel Strategy Professionals

    Report:Organize For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook

    Today's business-to-business (B2B) eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge....

    • Downloads: 1117
  • For B2B Marketing Professionals

    Report:Apply The Hawthorne Effect For Continuous Improvement

    Regularly Change How You Measure And Reward Partners

    In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners'...

    • Downloads: 92
  • For Application Development & Delivery Professionals

    Report:Assess Customer Service Capabilities To Pinpoint Opportunities For Better Service

    Assessment: The Contact Centers For Customer Service Playbook

    In the age of the customer, the transformative effects of social computing and ubiquitous mobility are challenging how organizations can most effectively manage their interactions with customers....

    • Downloads: 2141
  • For Infrastructure & Operations Professionals

    Report:By 2025, I&O Processes Become Business Services Orchestration

    Processes: The I&O Transformation Playbook

    Forrester believes that business technology challenges the current infrastructure and operations (I&O) model and requires I&O to become an innovative partner that works closely with the business. I&O...

    • Downloads: 271
  • For Infrastructure & Operations Professionals

    Report:Drive Infrastructure Transformation With Service Design

    Executive Overview: The Infrastructure Transformation Playbook

    As your firm invests more in business technology (BT) that helps win, serve, and retain customers, the entire technology management organization must concentrate on driving innovation. The...

    • Downloads: 552
  • For Customer Experience Professionals

    Report:Transforming Customer Experience Requires A Service Provider Ecosystem

    Processes: The Customer Experience Ecosystem Playbook

    To lead in customer experience (CX), businesses need to operate in new ways to respond to customers' demands and competitive pressures. New technologies, such as mobile devices and cloud services,...

    • Downloads: 204
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Digital Leaders Focus On Digitizing Business Strategy

    Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business

    Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and physical...

    • Downloads: 253
  • For Security & Risk Professionals

    Report:Instill A Culture Of Data Security And Privacy

    Equip Your Workforce To Augment The Security Team

    When it comes to data security and privacy, Forrester has observed in client interactions time and time again that security teams remain overly fixated on the wrong adversary: their own organization....

    • Downloads: 551
  • For CIO Professionals

    Report:2016 Technology Imperatives For US Healthcare Payers

    Insurer CIOs Must Remove The Barriers To Customer Obsession

    The age of the customer won't wait for healthcare payers. As employer customer numbers drop and individual consumer memberships grow, insurers must learn to articulate their value to these customers...

    • Downloads: 761
  • For CIO Professionals

    Report:What Comes After The Unicorn Carnage?

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 65