Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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120 results in Reports

  • Business Process Management (BPM)
  • Past 18 months
  • For Enterprise Architecture Professionals

    Report:Revenue And Customers Shape The New Business Case For Process Excellence

    Business Case: The Business Process Management Playbook

    The business context for process excellence and business process management (BPM) has changed dramatically since the 2009-to-2010 recession. During the recession, BPM software and services saw...

    • Downloads: 111
  • For CIO Professionals

    Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

    The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

    In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

    • Downloads: 1427
  • For Application Development & Delivery Professionals

    Report:Reforming AD&D Organizations For Customer Obsession: The Three Models

    Organization: The Application Development Strategy, Structure, And Sourcing Playbook

    Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Yesterday's shared-service AD&D organizations...

    • Downloads: 219
  • For Enterprise Architecture Professionals

    Report:Business Agility Starts With Your People

    A Digital Business Requires An Organization Able To Sense And Execute On Change

    Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types...

    • Downloads: 314
  • For Enterprise Architecture Professionals

    Report:Architecting Digital Business Transformation

    Australia Post's Customer Experience-Driven Enterprise Architecture Guides Pervasive Transformation

    Digital technology is transforming markets. Companies engaging in markets undergoing transformation are finding that their traditional products — and their product-centric mindset — no...

    • Downloads: 364
  • For Infrastructure & Operations Professionals

    Report:Assess Your I&O Team Readiness For A Customer-Centric Transformation

    Assessment: The I&O Transformation Playbook

    Today's technology makes possible the collection, storage, access, and analysis of data volumes, which we couldn't even have dreamed of years ago. It allows customers to interact in social networks...

    • Downloads: 96
  • For CIO Professionals

    Report:Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

    UniCredit Business Integrated Solutions CEO Paolo Cederle Drives The BT Agenda Via What Forrester Calls Continuous Business Services

    After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble's...

    • Downloads: 65
  • For Infrastructure & Operations Professionals

    Report:By 2025, I&O Processes Become Business Services Orchestration

    Processes: The I&O Transformation Playbook

    Business and technology are conspiring to bring a new, flexible approach to customer engagement services: Continuous business services are composed of thin layers of function that integrate...

    • Downloads: 154
  • For Security & Risk Professionals

    Report:Reinvent Security Awareness To Engage The Human Firewall

    Continuous Improvement: The S&R Practice Playbook

    The human element is one of the most critical aspects of your security program, yet it's often the most neglected. Many security leaders prioritize other projects and see little value in the efforts...

    • Downloads: 637
  • For eBusiness & Channel Strategy Professionals

    Report:Sustain A Digital Culture

    Continuous Improvement: The Digital Business Transformation Playbook

    Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

    • Downloads: 856
  • For Application Development & Delivery Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 1133
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's Forum For CX Professionals West 2014

    CX Leaders Transform Their Organizations To Drive Innovation

    At Forrester's Forum For Customer Experience Professionals West 2014 in Anaheim, California, speakers shared best practices for rising above the pack and boosting customer experience from good to...

    • Downloads: 104
  • For CIO Professionals

    Report:Predictions 2015: The BT Agenda Underpins Healthcare Transformation

    The Healthcare Tech Revolution Takes Hold

    Over the next 18 months, healthcare CIOs will have too many requests for their attention. They must implement and maintain systems that enhance access, improve the quality of the care, and control...

    • Downloads: 401
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 101
  • For Customer Experience Professionals

    Report:Transform To An Experience-Driven Organization

    Executive Overview: The Customer Experience Maturity Playbook

    Companies see substantial business benefit when they systematically hunt down and eliminate customer experience problems. But eventually they need to stop doing business in ways that create those...

    • Downloads: 1913
  • For Application Development & Delivery Professionals

    Report:Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. How do you make sure...

    • Downloads: 406
  • For CIO Professionals

    Report:Brief: Lessons From The Business Transformation Trenches

    Business transformations are top of mind for most firms. Many involved in these large-scale projects are treading deep into unfamiliar territory. Choosing the right consulting partner is therefore...

    • For Application Development & Delivery Professionals

      Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

      Processes: The Business Intelligence Playbook

      What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

      • Downloads: 848
    • For Enterprise Architecture Professionals

      Report:Brief: The Wrong Way And The Right Way To Transform EA

      Inside-Out Plans Lead To Frustration And Failure

      Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

      • Downloads: 161
    • For Infrastructure & Operations Professionals

      Report:A Crisis Of Attention: Technology, Productivity, And Flow

      Using The Science Of Knowledge Work To Restore Flow To The Workplace

      Knowledge workers face a paradox: The technology intended to make them more effective actually distracts, drains, and demotivates them instead. Rapidly changing customers and market conditions demand...

      • Downloads: 358
    • For CIO Professionals

      Report:How To Succeed With Smart Process Apps For Cases

      How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges

      Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

      • Downloads: 143
    • For Infrastructure & Operations Professionals

      Report:Organize The Chaos Of Cloud With A Realistic And Effective Strategy

      Continuous Improvement: The Cloud Computing Playbook For 2015

      Developing a realistic and achievable cloud strategy is far from easy. Organizations can't always start at square one when creating a cloud strategy, since most already make use of cloud in a variety...

      • Downloads: 197
    • For Application Development & Delivery Professionals

      Report:You're A Content Publisher Now, So Get Your DAM House In Order

      Best Practices: Digital Asset Management, 2015

      In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

      • Downloads: 688
    • For Enterprise Architecture Professionals

      Report:BPM Projects Show Good But Varied Performance

      Benchmarks: The Business Process Management Playbook

      A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieve...

      • Downloads: 671
    • For Enterprise Architecture Professionals

      Report:Develop New BPM Skills To Meet Tomorrow's Challenges

      Skills And Staffing: The Business Process Management Playbook

      Lack of sufficient business process skills continues to dog the progress and momentum of enterprisewide business process management (BPM) initiatives. Yet when it comes to improving BPM skill sets,...

      • Downloads: 739