Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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Market Imperatives




117 results in Reports

  • Business Process Management (BPM)
  • Past 18 months
  • For Infrastructure & Operations Professionals

    Report:Horizon 2025: The Road To Technology Management

    Executive Overview: The I&O Transformation Playbook

    As technology matured and brought new capabilities to customers, business support evolved from the simple administration of enterprises' finances and production to the administration of sales to...

    • Downloads: 287
  • For Enterprise Architecture Professionals

    Report:Brief: The Wrong Way And The Right Way To Transform EA

    Inside-Out Plans Lead To Frustration And Failure

    Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

    • Downloads: 186
  • For CIO Professionals

    Report:Predictions 2016: The New Breed Of CIO

    How Digitally Savvy CIOs Obsessed With Customers Will Drive Growth

    In 2016, CEOs will expect CIOs to grow out of being mere custodians of technology and to actively wield tech to drive revenue instead. This brief charts how that shift will make your job as a CIO...

    • Downloads: 307
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Digitizing Operational Processes, Q2 2015

    A Digital Business Needs Operational Excellence To Drive Customer Experience

    As enterprises look to become customer-obsessed, digital initiatives have risen in priority. Investment in new mobile and online solutions has improved digital connections with customers — but...

    • Downloads: 357
  • For CIO Professionals

    Report:CIOs: Stop Wasting Your Time

    Adjust Your Schedule To Accelerate Your BT Agenda

    As a CIO, your time is precious to your business and your team. How you spend it has an impact on the business outcomes you attain — and the leadership priorities you signal. To accelerate your...

    • Downloads: 254
  • For Application Development & Delivery Professionals

    Report:Anatomy Of A Disaster — Learn From Major Banking Platform Transformation Failures

    Many banks are struggling to succeed in today's challenging environment, thanks to more demanding customers; digital disruption; increasing levels of supervisory regulation; and the need for greater...

    • Downloads: 298
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Impress Marketing And Support Digital Business Transformation

    Spruce Up I&O And Partner With Marketing To Support Digital Strategy Delivery

    The age of the customer demands that your firm transform into a digital business. Your marketing colleagues are leading this shift, but Forrester finds that they are currently facing numerous...

    • Downloads: 274
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Recasts BPM For Rapid App Delivery

    Announcements Hint At New Direction For IBM BPM, But Journey Ahead Is Still Unclear

    IBM was a leader in our Forrester Wave™: BPM Suites, Q1 2013 market evaluation. Since publishing our 2013 market evaluation, IBM made several announcements that move the product and the...

    • Downloads: 134
  • For CIO Professionals

    Report:Ranking The Most Agile US Banks

    Banks are burdened with sizable infrastructure, struggle to service traditional and emerging channels, are severely boxed in by increasing compliance demands, and are not particularly nimble —...

    • Downloads: 427
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 821
  • For Infrastructure & Operations Professionals

    Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

    Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

    • Downloads: 448
  • For Customer Experience Professionals

    Report:Vendor Landscape: Picking The Right Consultant To Support Your Culture Transformation

    Service Providers: The Customer Experience Maturity Playbook

    Companies that want their cultures to become customer-centric typically need help making the change. This report looks into service providers that can help customer experience (CX) professionals...

    • Downloads: 413
  • For Infrastructure & Operations Professionals

    Report:Organize The Chaos Of Cloud With A Realistic And Effective Strategy

    Continuous Improvement: The Cloud Computing Playbook For 2015

    Developing a realistic and achievable cloud strategy is far from easy. Organizations can't always start at square one when creating a cloud strategy, since most already make use of cloud in a variety...

    • Downloads: 284
  • For CIO Professionals

    Report:Bridge Complex Customer Journeys With Continuous Business Services

    Digitally empowered customers are redefining how business is won, forcing firms to become digital businesses that leverage digital technologies across the ecosystem. Winning in this fast-paced...

    • Downloads: 315
  • For Enterprise Architecture Professionals

    Report:Healthcare Transformation Is Driving Disruption For Payers' Business Capabilities

    Forrester's Reference Business Capability Map Provides A Lens For Understanding Changes

    Management teams for health insurance businesses must transform their organizations to face a digital future that places consumers in the center of the ecosystem. Fueled by the need to manage...

    • Downloads: 308
  • For Application Development & Delivery Professionals

    Report:Drive Continuous Improvement With Strong Change Management And Employee Training

    In a constantly evolving society, enterprises and their employees continuously struggle to remain both competitive and profitable. Ongoing technological innovations have made it increasingly...

    • Downloads: 778
  • For Application Development & Delivery Professionals

    Report:Manage Your Business Application Transformation Performance

    In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

    • Downloads: 305
  • For CIO Professionals

    Report:Predictions 2015: The BT Agenda Underpins Healthcare Transformation

    The Healthcare Tech Revolution Takes Hold

    Over the next 18 months, healthcare CIOs will have too many requests for their attention. They must implement and maintain systems that enhance access, improve the quality of the care, and control...

    • Downloads: 473
  • For CIO Professionals

    Report:How To Succeed With Smart Process Apps For Cases

    How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

    • Downloads: 155
  • For CIO Professionals

    Report:Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

    UniCredit Business Integrated Solutions CEO Paolo Cederle Drives The BT Agenda Via What Forrester Calls Continuous Business Services

    After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble's...

    • Downloads: 100
  • For Enterprise Architecture Professionals

    Report:Getting Down To Basics On Smart Process Apps

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is part...

    • Downloads: 179
  • For CIO Professionals

    Report:Brief: Lessons From The Business Transformation Trenches

    Business transformations are top of mind for most firms. Many involved in these large-scale projects are treading deep into unfamiliar territory. Choosing the right consulting partner is therefore...

    • Downloads: 132
  • For Infrastructure & Operations Professionals

    Report:Establish The Business Case For I&O Transformation

    Business Case: The I&O Transformation Playbook For 2015

    Your firm's customers, channels, and competitors are digital — which means that your company must use technology to differentiate. That's a chance for I&O leaders to drive innovation that wins,...

    • Downloads: 189
  • For eBusiness & Channel Strategy Professionals

    Report:Digitize Your Business Strategy

    Executive Overview: The Digital Business Transformation Playbook

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

    • Downloads: 969
  • For Enterprise Architecture Professionals

    Report:The State Of Robotic Process Automation

    A Poor Man's Business Process Management, Or Possibly Something More

    There's a lot of talk these days about a bleak future of employment where tireless robots steal all the jobs. Robotic process automation (RPA) is part of that discussion. This report provides...

    • Downloads: 83