Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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116 results in Reports

  • Business Process Management (BPM)
  • Past 18 months
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 3 Of 5

    Analysis Of Business Monitoring Technologies In The "Survival" Ecosystem Phase

    In Part 3 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine eight technologies in the "Survival" ecosystem phase: business activity monitoring, cloud cost...

    • Downloads: 328
  • For CIO Professionals

    Report:Digital Predator Or Digital Prey?

    Six BT Transformation Strategies To Energize Your Digital Business

    By 2020 every business will become a digital predator or digital prey — which will your company evolve into? The answer to this question lies in how well you, as the CIO, and the executives in...

    • For Infrastructure & Operations Professionals

      Report:Execute The Five Key Processes Of The Business Technology Resiliency Life Cycle

      This report outlines Forrester's solution for infrastructure and operations (I&O) leaders responsible for developing and implementing the core processes that support business technology (BT)...

      • Downloads: 300
    • For Enterprise Architecture Professionals

      Report:Healthcare Transformation Is Driving Disruption For Payers' Business Capabilities

      Forrester's Reference Business Capability Map Provides A Lens For Understanding Changes

      Management teams for health insurance businesses must transform their organizations to face a digital future that places consumers in the center of the ecosystem. Fueled by the need to manage...

      • Downloads: 143
    • For Sales Enablement Professionals

      Report:Apply The Hawthorne Effect For Continuous Improvement

      Continuous Improvement: The Channel Partner Loyalty Playbook

      In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners'...

      • Downloads: 34
    • For Infrastructure & Operations Professionals

      Report:By 2025, I&O Processes Become Business Services Orchestration

      Processes: The I&O Transformation Playbook

      Business and technology are conspiring to bring a new, flexible approach to customer engagement services: Continuous business services are composed of thin layers of function that integrate...

      • Downloads: 95
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2015: Digital Business Transformation Will Gain Critical Mass

      No one really doubts the importance of digital to today's businesses. While senior executives may argue over priorities — open more stores or build a better website? — few can deny the...

      • Downloads: 317
    • For CIO Professionals

      Report:Predictions 2015: The BT Agenda Underpins Healthcare Transformation

      The Healthcare Tech Revolution Takes Hold

      Over the next 18 months, healthcare CIOs will have too many requests for their attention. They must implement and maintain systems that enhance access, improve the quality of the care, and control...

      • Downloads: 262
    • For Application Development & Delivery Professionals

      Report:AD&D's Five Roles In Successful Website Globalization And Localization

      Technology Globalization Strategies Go Far Beyond Mere Translation

      Organizations are chasing new revenue streams. In many cases, that means geographic expansion via organic or inorganic growth, requiring marketing and eBusiness teams to port content to new regions...

      • Downloads: 190
    • For Enterprise Architecture Professionals

      Report:Focus On Customer Value To Grow Organizational Maturity

      Most organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the culture of their organization and set it on the path toward continuous improvement....

      • Downloads: 325
    • For Enterprise Architecture Professionals

      Report:Getting Down To Basics On Smart Process Apps

      Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is part...

      • Downloads: 147
    • For CIO Professionals

      Report:Design The Tech Organization For The BT Agenda

      Organization: The Business Technology Agenda Playbook

      Organizational design decisions must consider a complex array of culture, structure, and process issues. The best of today's tech management organizations have been designed to balance operational...

      • Downloads: 83
    • For Enterprise Architecture Professionals

      Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

      Landscape Report: Content Management Playbook

      This updated landscape report, part of the Content Management playbook, identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how...

      • Downloads: 1189
    • For Application Development & Delivery Professionals

      Report:Define The Road Map For Transforming Your App Landscape

      Road Map: The Business Applications Playbook

      Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

      • Downloads: 710
    • For Infrastructure & Operations Professionals

      Report:Technology Spotlight: Application Performance Management And Complex Event Processing

      Complex Event Processing Helps Analyze The Root Cause Of Application Performance Issues

      This document highlights innovative solutions in application performance management (APM) that can help infrastructure and operations (I&O) teams increase their productivity in incident and problem...

      • Downloads: 311
    • For eBusiness & Channel Strategy Professionals

      Report:Sustain A Digital Culture

      Continuous Improvement: The Digital Business Transformation Playbook

      Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

      • Downloads: 813
    • For Enterprise Architecture Professionals

      Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

      Tools And Technology: Business Processes Management Playbook

      The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

      • Downloads: 248
    • For Application Development & Delivery Professionals

      Report:The 10 Most Important Technology Trends In Business Application Architecture Today

      Understand These Trends To Shape Your Application Strategy

      This report enumerates the top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the coming years. Application delivery leaders,...

      • Downloads: 1196
    • For Infrastructure & Operations Professionals

      Report:Shift From Chronic To Supersonic Performance With The I&O Transformation BSC

      Performance Management: The I&O Transformation Playbook

      Infrastructure and operations (I&O) transformation performance management practices must satisfy three transformation goals. First, they must help I&O leaders drive their transformation by promoting...

      • Downloads: 58
    • For CIO Professionals

      Report:Top Technologies For Your BT Agenda

      Tools And Technology: The Business Technology Agenda Playbook

      In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

      • Downloads: 481
    • For Enterprise Architecture Professionals

      Report:Develop New BPM Skills To Meet Tomorrow's Challenges

      Skills And Staffing: The Business Process Management Playbook

      Lack of sufficient business process skills continues to dog the progress and momentum of enterprisewide business process management (BPM) initiatives. Yet when it comes to improving BPM skill sets,...

      • Downloads: 685
    • For Sourcing & Vendor Management Professionals

      Report:Picking A Services Provider: Business Transformation Matters Most

      Findings From 41 SFDC Customer Interviews (SFDC) continues to push the envelope — expanding into more technology areas that drive customer innovation and business transformation, such as Chatter for collaboration,...

      • Downloads: 331
    • For Enterprise Architecture Professionals

      Report:Business Agility Starts With Your People

      A Digital Business Requires An Organization Able To Sense And Execute On Change

      Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types...

      • Downloads: 287
    • For eBusiness & Channel Strategy Professionals

      Report:Develop A Digital Business Road Map That Drives Innovation

      Road Map: The Digital Business Transformation Playbook

      Digital business transformation is a multiyear, multidimensional challenge. Traditional wisdom encourages firms to approach such a wholesale change as a big-bang transformation program, but the...

      • Downloads: 376
    • For Application Development & Delivery Professionals

      Report:Drive Continuous Improvement With Strong Change Management And Employee Training

      Continuous Improvement: The Human Resource Management Playbook

      In a constantly evolving society, enterprises and their employees continuously struggle to remain both competitive and profitable. Ongoing technological innovations have made it increasingly...

      • Downloads: 678