Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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129 results in Reports

  • Business Process Management (BPM)
  • Past 18 months
  • For CIO Professionals

    Report:The Digital Agenda Comes To B2B Industries

    Firms In Traditional Manufacturing Finally Arrive In The Age Of The Customer

    The digital-led wave of change that has swept over the B2C markets for the past five years is now making its presence felt in the B2B sectors of the global economy. Rising client expectations are...

    • Downloads: 233
  • For CIO Professionals

    Report:The Forrester Wave™: Business Transformation Consultancies, Q3 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 23-criteria evaluation of business transformation consultancies, we identified the 10 most significant service providers — Accenture, Capgemini, Cognizant, Deloitte, EY, IBM, Infosys,...

    • Downloads: 719
  • For CIO Professionals

    Report:The Key Success Factors Of Digital Business Strategy, 2016

    Strategic Plan: The CIO Digital Business Transformation Playbook

    Many CIOs ask for help in building a digital strategy, but as this report shows, what they need is a digitized business strategy. Using results from the latest digital business executive survey, this...

    • Downloads: 581
  • For Application Development & Delivery Professionals

    Report:Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook

    We've entered a new era that Forrester calls the age of the customer. The new power of customers means that a focus on the customer now matters more than any other strategic imperative. Forrester's...

    • Downloads: 2339
  • For Application Development & Delivery Professionals

    Report:APIs Underpin A Digital Business Platform

    Prepare For Digital Transformation's Constant, Unpredictable Change

    While it's true that transforming to realize the benefits of digital business requires specific initiatives such as mobile apps, the Internet of Things, and predictive analytics, it's a mistake to...

    • Downloads: 339
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015

    Tools & Technology: The Business Process Management Playbook

    In Forrester's 31-criteria evaluation of business process management vendors, we identified the 12 most significant software providers — Appian, Bizagi, DST Systems, IBM, K2, Newgen Software,...

    • Downloads: 570
  • For Infrastructure & Operations Professionals

    Report:Evolve Your I&O Focus Now Or Be Left Behind

    Landscape: The I&O Transformation Playbook

    To answer the growing needs of business technology and survive the onslaught of services directly sourced by the business, operations must adopt a radically different model. Infrastructure and...

    • Downloads: 286
  • For Customer Experience Professionals

    Report:Checklist The Progress Of Your Culture Transformation

    A Guide To Using Forrester's Seven-Step Customer-Centric Culture Transformation Checklist

    Companies want more customer-centric cultures to help them consistently deliver better customer experiences. But the path to customer centricity is long and uncertain. Forrester created a...

    • Downloads: 176
  • For Application Development & Delivery Professionals

    Report:Reforming AD&D Organizations For Customer Obsession: The Three Models

    Organization: The Application Development Strategy, Structure, And Sourcing Playbook

    Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Yesterday's shared-service AD&D organizations...

    • Downloads: 311
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: BPM Platforms For Digital Business

    Landscape: The Business Process Management Playbook

    Application development and delivery (AD&D) pros are under increasing pressure to optimize business process to better engage employees and customers across a range of fragmented digital channels....

    • Downloads: 291
  • For Application Development & Delivery Professionals

    Report:Brief: A Low-Code Manifesto For Speeding Up BPM Initiatives

    Embrace New Low-Code Business Process Management Practices That Deliver At Digital Speed

    Application development and delivery (AD&D) leaders are under pressure to redefine the role of business process management (BPM). Their dilemma: Create a process management discipline and platform...

    • Downloads: 43
  • For Customer Experience Professionals

    Report:The Challenges Holding Back CX Leaders And How To Overcome Them

    Results From Our Survey Of More Than 250 CX Executives And CMOs

    In late 2015, Forrester partnered with recruiting firm Heidrick & Struggles to survey chief marketing officers (CMOs) and customer experience (CX) professionals to better understand their roles,...

    • Downloads: 147
  • For Infrastructure & Operations Professionals

    Report:Workforce Enablement Defined: Elevate Productivity And Engagement

    Vision: The Workforce Enablement Playbook

    Psychological and neurological research offer critical insights into where high performance and creativity come from, how they make an impact on customer experience and profit, and how organizations...

    • Downloads: 569
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model 4.0

    Benchmarks: Digital Business Transformation Playbook

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

    • Downloads: 651
  • For CIO Professionals

    Report:Upgrade Change Management To Transform For Growth

    Behavioral Science Helps CIOs Accelerate Change To Better Serve Customers

    Done well, organizational change management (OCM) is the unsung hero of successful business transformations. Done poorly, it's the silent killer of projects that fail. Unfortunately, although CIOs...

    • Downloads: 169
  • For B2B Marketing Professionals

    Report:Apply The Hawthorne Effect For Continuous Improvement

    Regularly Change How You Measure And Reward Partners

    In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners'...

    • Downloads: 95
  • For Infrastructure & Operations Professionals

    Report:Adopt A Plan-Do-Check-Act Cycle For Continuous Infrastructure And Operations Improvement

    Continuous Improvement: The I&O Transformation Playbook

    Today's infrastructure and operations (I&O) pros are inundated with demands to help the business innovate as well as to maintain the status quo. I&O leaders need to support the next wave of business...

    • Downloads: 87
  • For CIO Professionals

    Report:What Comes After The Unicorn Carnage?

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 78
  • For Enterprise Architecture Professionals

    Report:Brief: Open Source BPM Finally Makes The Leap Into The Mainstream

    Enterprise architects are currently leading large-scale implementations of business process management (BPM) solutions, spending millions of dollars each year to automate and transform enterprisewide...

    • Downloads: 258
  • For Enterprise Architecture Professionals

    Report:Streamlined Processes Are The Foundation Of Effective And Agile EA

    Delivering technology solutions to your business is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to deliver value to stakeholders...

    • Downloads: 890
  • For Customer Experience Professionals

    Report:Brief: How To Help Your Executives Lead CX Transformations

    The Big Gestures And Everyday Habits That Propel Organizations Toward Customer Experience Greatness

    There's no shortage of enthusiasm for customer experience (CX) among executives these days. But there is a shortage of action. Executives we talk to are often eager to be part of the CX...

    • Downloads: 308
  • For CIO Professionals

    Report:Organizing Your Digital Future

    Organization: The CIO Digital Business Transformation Playbook

    What kind of digital organization do we need? What skills should we have in our team? Where should digital report? These are just a few of the frequent questions that decision-makers are asking to...

    • Downloads: 351
  • For eBusiness & Channel Strategy Professionals

    Report:Digitize Your Business Strategy

    Executive Overview: The Digital Business Transformation Playbook

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

    • Downloads: 1437
  • For Enterprise Architecture Professionals

    Report:The State Of Robotic Process Automation

    A Poor Man's Business Process Management, Or Possibly Something More

    There's a lot of talk these days about a bleak future of employment where tireless robots steal all the jobs. Robotic process automation (RPA) is part of that discussion. This report provides...

    • Downloads: 675
  • For Infrastructure & Operations Professionals

    Report:Can You Meet The I&O Transformation Challenge?

    Benchmarks: The I&O Transformation Playbook

    We're at the beginning of a new era in digital technologies, very much like what IT went through in the mid-1990s. New technologies abound: Some will dominate the future market, and some will not. At...

    • Downloads: 219