Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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121 results in Reports

  • Business Process Management (BPM)
  • Past 18 months
  • For Application Development & Delivery Professionals

    Report:Get Ready For BI Change

    Continuous Improvement: The Business Intelligence Playbook

    Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

    • Downloads: 717
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Digital Business Transformation Will Gain Critical Mass

    No one really doubts the importance of digital to today's businesses. While senior executives may argue over priorities — open more stores or build a better website? — few can deny the...

    • Downloads: 453
  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Road Map: The Business Intelligence Playbook

    How does an enterprise make sense of operations, logistics, and finances? There's just too much information for any one person to process. So it's business intelligence (BI) to the rescue! But how...

    • Downloads: 2441
  • For Application Development & Delivery Professionals

    Report:Assess Customer Service Capabilities To Pinpoint Opportunities For Better Service

    Assessment: The Contact Centers For Customer Service Playbook

    In the age of the customer, the transformative effects of social computing and ubiquitous mobility are challenging how organizations can most effectively manage their interactions with customers....

    • Downloads: 2098
  • For eBusiness & Channel Strategy Professionals

    Report:Develop A Digital Business Road Map That Drives Innovation

    Road Map: The Digital Business Transformation Playbook

    Digital business transformation is a multiyear, multidimensional challenge. Traditional wisdom encourages firms to approach such a wholesale change as a big-bang transformation program, but the...

    • Downloads: 935
  • For CIO Professionals

    Report:The State Of Digital Business, 2015 To 2020

    By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

    This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the...

    • Downloads: 454
  • For CIO Professionals

    Report:Unleash Your Digital Predator

    Vision: The CIO Digital Business Transformation Playbook

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But today's customers increasingly shape perceptions of value based on their ability to...

    • Downloads: 171
  • For Enterprise Architecture Professionals

    Report:Assessing Readiness For A Business Architecture Program

    Assessment: The Business Architecture Playbook

    Success for business architects and business-focused enterprise architecture (EA) professionals hinges on their ability to develop new capabilities to support customer experience and digitization...

    • Downloads: 1006
  • For CIO Professionals

    Report:How To Succeed With Smart Process Apps For Cases

    How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

    • Downloads: 161
  • For CIO Professionals

    Report:Organizing Your Digital Future

    Organization: The CIO Digital Business Transformation Playbook

    What kind of digital organization do we need? What skills should we have in our team? Where should digital report? These are just a few of the frequent questions that decision-makers are asking to...

    • Downloads: 213
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: The Age Of The Customer Is Set To Disrupt The BPM Market

    Predictions: The Business Process Management Playbook

    The age of the customer is disrupting a business process management (BPM) discipline that started in the 1990s to drive costs from production and operations. Over the next two years, new alternative...

    • Downloads: 475
  • For Application Development & Delivery Professionals

    Report:CRM Success Hinges On Effective Change Management

    Continuous Improvement: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...

    • Downloads: 529
  • For Infrastructure & Operations Professionals

    Report:Brief: I&O Must Acquire And Retain New Talent To Stay Relevant

    Organization: The I&O Transformation Playbook

    Business differentiation through technology has shifted from IT to business technology (BT), but the typical infrastructure and operations (I&O) organization today is built around technology silos....

    • Downloads: 57
  • For Enterprise Architecture Professionals

    Report:Forrester's FastForward BPM Suite Capabilities Best Practices Self-Assessment

    Forrester's FastForward BPM Suite Capabilities Best Practices Self-Assessment defines the critical capabilities necessary for maximizing the value and impact of your BPM suite investment. The...

    • Downloads: 77
  • For Application Development & Delivery Professionals

    Report:How To Build Better Software, Faster

    Assessment: The Modern Application Delivery Playbook

    Customers' growing expectations and increased competition mean application delivery leaders need to speed and scale their delivery across the board. Many leaders know that they need to improve but...

    • Downloads: 596
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Digitizing Operational Processes, Q2 2015

    A Digital Business Needs Operational Excellence To Drive Customer Experience

    As enterprises look to become customer-obsessed, digital initiatives have risen in priority. Investment in new mobile and online solutions has improved digital connections with customers — but...

    • Downloads: 417
  • For Enterprise Architecture Professionals

    Report:Healthcare Transformation Is Driving Disruption For Payers' Business Capabilities

    Forrester's Reference Business Capability Map Provides A Lens For Understanding Changes

    Management teams for health insurance businesses must transform their organizations to face a digital future that places consumers in the center of the ecosystem. Fueled by the need to manage...

    • Downloads: 335
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's Forum For CX Professionals West 2014

    CX Leaders Transform Their Organizations To Drive Innovation

    At Forrester's Forum For Customer Experience Professionals West 2014 in Anaheim, California, speakers shared best practices for rising above the pack and boosting customer experience from good to...

    • Downloads: 112
  • For Enterprise Architecture Professionals

    Report:Getting Down To Basics On Smart Process Apps

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is part...

    • Downloads: 185
  • For Enterprise Architecture Professionals

    Report:Brief: Open Source BPM Finally Makes The Leap Into The Mainstream

    Enterprise architects are currently leading large-scale implementations of business process management (BPM) solutions, spending millions of dollars each year to automate and transform enterprisewide...

    • Downloads: 232
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model 4.0

    Benchmarks: Digital Business Transformation Playbook

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

    • Downloads: 264
  • For Customer Experience Professionals

    Report:Vendor Landscape: Picking The Right Consultant To Support Your Culture Transformation

    Service Providers: The Customer Experience Maturity Playbook

    Companies that want their cultures to become customer-centric typically need help making the change. This report looks into service providers that can help customer experience (CX) professionals...

    • Downloads: 454
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics offers...

    • Downloads: 1027
  • For eBusiness & Channel Strategy Professionals

    Report:The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook

    Without a strong vision for the digital store, no strategic plan will ever be successful. It's expected that eBusiness leaders who drive digital store transformation initiatives have a deep-seated...

    • Downloads: 152
  • For Infrastructure & Operations Professionals

    Report:Assess Your I&O Team Readiness For A Customer-Centric Transformation

    Assessment: The I&O Transformation Playbook

    Today's technology makes possible the collection, storage, access, and analysis of data volumes, which we couldn't even have dreamed of years ago. It allows customers to interact in social networks...

    • Downloads: 113