Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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24 results in Reports

  • Marketing Mix Modeling
  • Consumer Technographics
  • Report:How Do Teens Use Social Media?

    North American Consumer Technographics®

    In 2014, it would be difficult to find a US teen that doesn't use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every...

    • For B2C Marketing Professionals

      Report:Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

      Boost Targeting Options For TV With Dynamic Ad Insertions

      The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute...

      • Downloads: 241
    • For CIO Professionals

      Report:Services For The Digital Self

      The Battle To Serve You . . . And Profit From Your Data

      People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

      • Downloads: 784
    • For B2C Marketing Professionals

      Report:Messaging Apps: Mobile Becomes The New Face Of Social

      Messaging Apps Will Force Digital Platforms To Evolve

      You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

      • Downloads: 432
    • For B2C Marketing Professionals

      Report:Making Sense Of New Video Consumption Behavior

      The Proliferation Of New Digital Video Sources, Formats, And Devices Demands New Planning Recipes

      Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also...

      • Downloads: 485
    • For B2C Marketing Professionals

      Report:Profiling Brand-Loyal And Price-Conscious US Consumers

      A Technographics® Data Essentials Document

      Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

      • Downloads: 112
    • For B2C Marketing Professionals

      Report:The Future Of Mobile Wallets Lies Beyond Payments

      Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

      Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as winners...

      • Downloads: 686
    • Report:How Online Video Will Challenge DVRs' Role

      Advertisers Must Now Prepare For A Multiplatform Video Ecosystem

      Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get their...

      • Downloads: 341
    • For B2C Marketing Professionals

      Report:Chinese Mobile Consumers Are An Attractive But Unique Audience

      How Mobile Marketing Differs In The Largest Smartphone Market In The World

      China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video to...

      • Downloads: 218
    • For B2C Marketing Professionals

      Report:Convergence Disrupts Europe's TV Ad Market

      Consumers' Adoption Of New Viewing Platforms Will Reshape Europe's Television Ad Industry

      As European viewers get used to more choices — with more channels, pay services, and viewing devices — an increasing share of their viewing will fall outside the bounds of established...

      • Downloads: 231
    • Report:Online Display Advertising Competes With Traditional Media Advertising In Europe

      ForecastView Document

      Online display advertising in Western Europe will grow at a compound annual growth rate of 10.3% from 2014 to 2019. The most important formats driving growth are video and rich media. Similarly, the...

      • Downloads: 16
    • For B2C Marketing Professionals

      Report:Understand Immediacy, Simplicity, And Context

      Processes: The Mobile Marketing Playbook

      This report highlights the key principles of mobile experience that marketing leaders must weave into the process of crafting mobile marketing strategies. As more people own smartphones than ever...

      • Downloads: 1947
    • For B2C Marketing Professionals

      Report:Integrate Social Into Your Marketing RaDaR

      Vision: The Social Marketing Playbook

      Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

      • Downloads: 2197
    • For B2C Marketing Professionals

      Report:Sharpen Your Mix In China With The Marketing RaDaR

      Chinese consumers are eagerly embracing new media channels such as social and mobile more and more in their daily lives. To effectively reach and engage with them, marketers have to manage and...

      • Downloads: 110
    • For B2C Marketing Professionals

      Report:Marketers Embrace The Power Of Digital Video In China

      With the widespread adoption of online video viewing platforms by Chinese consumers, marketers have seized the moment and increased their investment levels in the new medium. However, marketers have...

      • Downloads: 189
    • For B2C Marketing Professionals

      Report:In-Stream Audio Advertising

      Expand Your Buys, Extend Your Reach, And Get Advertising Traction On Mobile

      In-stream audio is an attractive medium, as it offers a unique user experience supported by targeted reach and guaranteed impressions to support brand goals. In-stream audio advertising is a...

      • Downloads: 334
    • Report:The State Of Online Video Advertising In Europe, 2013

      Best-Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem

      Online video advertising spend is growing rapidly in Europe as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across Europe overall, too...

      • Downloads: 238
    • For B2C Marketing Professionals

      Report:Marketers: Don't Worry About Cord-Cutting

      Focus On The Audience Fragmentation Trend Rather Than Industry Turmoil

      With the rise of over-the-top video services, there has been much speculation that consumers will cancel their cable or satellite subscriptions — or "cut the cord" — to watch all their...

      • Downloads: 306
    • For CMO Professionals

      Report:Revisiting The Touchpoint-Impact Framework For 2014

      A Deep Dive Into Apparel And Personal Care Categories

      Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

      • Downloads: 362
    • For B2C Marketing Professionals

      Report:Exploring The In-App Advertising Opportunity

      In-app advertising is top of mind for mobile marketers today as consumers increasingly spend time using mobile applications on smartphones and tablets. These app users are a captive audience, but...

      • Downloads: 437
    • For B2C Marketing Professionals

      Report:The State Of Mobile Technology For Marketers, 2014

      Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part...

      • Downloads: 1209
    • For B2C Marketing Professionals

      Report:Brief: Consumer Ad Attitudes Show Promise

      Use Context To Overcome Ad Fatigue

      Here's some good news for marketers: Advertising continues to drive sales and brand affinity, and ad attitudes have improved in several dimensions since 2012. However, consumers still feel...

      • Downloads: 122
    • For B2C Marketing Professionals

      Report:The Social Technographics® Intensity Matrix Drives Tactical Success

      How To Target Your Audience's Favorite Social Behaviors And Sites

      In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences'...

      • Downloads: 494
    • For B2C Marketing Professionals

      Report:The Always Addressable Customer

      Embrace Addressability To Engage Your Ultra-Connected Audience

      Discover the new ultra-connected customer, for whom mobile is the key touchpoint. In 2010, we entered the era of pervasive interactivity, in which more people access the Internet more frequently from...

      • Downloads: 1155