Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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468 results in Reports

  • Business Technographics
  • For Infrastructure & Operations Professionals

    Report:What You Need In A Mobile Collaboration App

    Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

    Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

    • Downloads: 156
  • For Application Development & Delivery Professionals

    Report:B2B Order Management Bridges The Gap Between B2B eCommerce And ERP

    Create A B2B Order Management Strategy That Prioritizes Speed And Agility Over Economies Of Standardization

    Many eCommerce projects fail due to problems integrating front-office applications with back-office order tracking and execution. This "integration gap" is a particular challenge in B2B scenarios...

    • Downloads: 306
  • For CIO Professionals

    Report:The Forrester Wave™: Webconferencing, Q3 2013

    Cisco Systems, Saba Software, Adobe, IBM SmartCloud Meetings, And Microsoft Lead With Comprehensive Solutions

    In Forrester's 58-criteria evaluation of webconferencing products, we identified the 11 most significant products — Adobe Connect, AT&T Connect, Cisco WebEx, Citrix GoToMeeting, FuzeBox...

    • Downloads: 627
  • For Application Development & Delivery Professionals

    Report:Brief: Real-Time Speech Analytics — Still More Sizzle Than Steak

    Most customer service organizations record phone interactions with their customers. If they get around to analyzing those recordings, whatever they find can't change the outcome of those calls...

    • Downloads: 167
  • For CIO Professionals

    Report:The Forrester Wave™: Desktop Videoconferencing, Q3 2013

    Microsoft Leads, Followed By Avaya, Cisco Systems, And Vidyo

    There are four major categories of desktop videoconferencing solutions: consumer applications, unified communications (UC) clients, video pure plays, and webconferencing. In Forrester's 60-criteria...

    • Downloads: 683
  • For CIO Professionals

    Report:The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

    • Downloads: 224
  • For Application Development & Delivery Professionals

    Report:Choose Video-As-A-Service For Customer Collaboration, Mobile Connectivity, And Agility

    Enterprises Start To Replace Video Infrastructure With Cloud Services

    Although skepticism still abounds over the scalability and total cost of ownership (TCO) of video-as-a-service (VaaS) offerings, more than a third of videoconferencing managers would prefer a cloud...

    • Downloads: 195
  • For Application Development & Delivery Professionals

    Report:Brief: Agile Development And Customer Experience — A Marriage Made In Heaven

    Embed CX Professionals Into Modern Application Delivery Early And Often

    Companies are investing huge sums to enhance the customer experience (CX). Sometimes they embark upon a major digitalization or re-engineering of how their customers discover, explore, ask for, buy,...

    • Downloads: 376
  • For CIO Professionals

    Report:Australian Tech Market Outlook, 2016 To 2017

    Digital Business Initiatives Will Drive New Tech Spending

    This is the time of year when CIOs and their business partners plan their 2016 tech budgets. To help CIOs with this process, this report provides our current forecast for the Australian tech market...

    • Downloads: 66
  • For Enterprise Architecture Professionals

    Report:What You Need To Go From Data-Rich To Insights-Driven

    Becoming Customer-Obsessed Requires People, Process, Technology, And Data Changes

    Forrester's research shows a strong correlation between higher rates of revenue growth and two factors: a better customer experience and a concerted effort to be insights-driven. Coincidence? Hardly....

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Brief: 2015 Mobile App Developer Platform Preferences

    Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player

    In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

    • Downloads: 119
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2013 To 2014

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about data security and privacy. Analysis of B2B survey data from Forrester's Forrsights Security...

    • Downloads: 1705
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 2 Of 2

    The Vendor Landscape Has Matured And Diversified

    Where Forrester's first report on the market for converged infrastructure (CI) solutions focused on the benefits and taxonomy, this second report focuses on the vendor landscape and vendor solutions....

    • Downloads: 750
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2016: SaaS Expands Across The Enterprise And Across The Globe

    More Companies Go All-In On SaaS To Shed On-Premises Baggage

    Our Global Business Technographics Software Survey, 2015, reveals significant adoption of SaaS across a wide variety of application areas as application buyers demand business agility....

    • Downloads: 814
  • For Infrastructure & Operations Professionals

    Report:How To Budget For Workforce And Customer-Facing Technologies In 2016 And Beyond

    Benchmarks: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders planning their budgets for 2016 and beyond must invest in the business technology (BT) agenda — that is, spending on technology that helps win, serve, and...

    • Downloads: 862
  • For Infrastructure & Operations Professionals

    Report:Portfolio Evaluation Is The Key To Migrating Applications To The Cloud

    Processes: The Cloud Computing Playbook

    Cloud services in the enterprise are growing, as customers increasingly want to get out of the data center business. While these services offer flexible new options for CIOs, infrastructure and...

    • Downloads: 543
  • For Enterprise Architecture Professionals

    Report:The Gulf Cooperative Council's Big Data Opportunity

    How The GCC Can Use Big Data To Be More Competitive

    The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region...

    • Downloads: 83
  • For CIO Professionals

    Report:IT's Role In Winning Customer Experience

    Tips For CIOs From Fidelity Investments And FedEx

    Improving customer experience (CX) is about to become the top priority for CIOs. CEOs are turning to CIOs and IT leaders to help transform customer experiences through digital technologies. And...

    • Downloads: 600
  • For Analyst Relations Professionals

    Report:Build Analyst Relations Programs On Buyer Priorities For Analyst Interaction And Insight

    Understand What Information Buyers Want From Analysts And The Interaction Types That Buyers Use To Obtain It

    Vendors need to know how buyers interact with analysts. Analyst relations (AR) programs can then prime analysts to provide buyers with the most productive information at the most productive times...

    • Downloads: 152
  • For CIO Professionals

    Report:PRISM's Impact On The US Cloud Industry

    A Business Technographics Document: Forrester Survey Suggests NSA Spying Has Driven More Use Of Encryption Than Migration

    Since Edward Snowden revealed the US National Security Agency's PRISM spying program, there has been widespread speculation that the announcement would ruin the fates of US cloud, hosting, and...

    • Downloads: 69
  • For Security & Risk Professionals

    Report:Develop A Two-Phased DDoS Mitigation Strategy

    Protect Yourself From Hacktivists And Other Cybercriminals

    Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...

    • Downloads: 687
  • For CIO Professionals

    Report:The Workforce Experience Ecosystem: Engagement, Productivity, And Customer Impact

    Landscape: The Workforce Experience Playbook

    Business leaders know that to succeed they need committed and driven employees who understand the value their work delivers to customers and have the right tools to boost their productivity. But...

    • Downloads: 536
  • For Application Development & Delivery Professionals

    Report:Bridge The Budget GAAP In Your Business Applications Strategy

    Business Case: The Business Applications Playbook

    Last century's financial evaluation models are inappropriate for the business technology (BT) era. AD&D leaders are unable to justify a fundamental shift in their business applications strategies in...

    • Downloads: 62
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In Europe, Q1 2016

    European Adopters Focus On Private Clouds For Test/Dev Purposes

    Private cloud is certainly not dead in Europe: A near majority of business and tech decision-makers have adopted private cloud or are planning to within the next year. While most efforts in Europe...

    • Downloads: 310
  • For Infrastructure & Operations Professionals

    Report:Apply Maslow's Hierarchy And Deming's PDCA Cycle For Continuous Infrastructure Improvement

    Continuous Improvement: The Infrastructure Playbook For 2015

    As enterprises across each industry increasingly embrace mobile and digital, business demands are quickly growing. Infrastructure and operations (I&O) pros are inundated with demands to help the...

    • Downloads: 446