Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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456 results in Reports

  • Business Technographics
  • For CIO Professionals

    Report:Ten Myths And Realities Of The Software Market In 2013

    Forrester's Forrsights Survey Helps Sort The Myths From The Reality

    CIOs face many difficult decisions every day. They make some decisions based on hard facts that they can validate, but they base many decisions on broad assumptions and a particular understanding of...

    • Downloads: 593
  • For Sourcing & Vendor Management Professionals

    Report:Navigate The Limitations Of Public Cloud Agreements And SLAs

    As usage of public cloud models continues to rise, customer attention is turning to governance and administration of cloud-oriented engagements. Because public cloud service-level agreements (SLAs)...

    • Downloads: 318
  • For Application Development & Delivery Professionals

    Report:Boost Application Delivery Speed And Quality With Agile DevOps Practices

    Road Map: The Modern Application Delivery Playbook

    Driven by customer demands and competitive pressures, application development and delivery (AD&D) leaders have an imperative to deliver applications faster, yet many struggle with where to start and...

    • Downloads: 1274
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Business Intelligence

    Ushering In A New Era Of Using Data For Business Benefit

    Having business applications available while away from the office is nothing new; neither is using mobile devices as an integral part of a business process. Until recently, however, the former has...

    • Downloads: 463
  • For Application Development & Delivery Professionals

    Report:Improve Developer Engagement With Online Portals

    Make Developers Feel Welcome By Following This 10-Step Checklist

    In the age of the customer, it's easy to view customers as either pure consumers of the latest smart gadget or as staid business buyers reachable only via an expensive direct sales force. But there's...

    • Downloads: 159
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    The flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the importance of...

    • Downloads: 871
  • For CIO Professionals

    Report:The Rise Of Personal Communications

    Social Media Collaboration Hijacks The Enterprise

    Employees are embracing a new type of communication and collaboration dynamic in the form of over-the-top (OTT)-based social media applications, like Skype, Google Hangouts, and Facebook Messenger....

    • Downloads: 371
  • For Application Development & Delivery Professionals

    Report:The Critical Role Of Policy In Enterprise Collaboration

    Processes: The Enterprise Collaboration Playbook

    A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

    • Downloads: 718
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook For 2015

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 1080
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 337
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Workforce Enablement Policy To Empower Employees

    To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

    • Downloads: 803
  • For Security & Risk Professionals

    Report:The Cybercriminal's Prize: Your Customer Data And Intellectual Property

    Business Case: The Data Security And Privacy Playbook

    Protecting customer data such as credit card information, log-in credentials, and other personally identifiable information (PII) is one of the top priorities for both security and risk (S&R) leaders...

    • Downloads: 1126
  • For Infrastructure & Operations Professionals

    Report:Brief: New Memory Innovations Will Power Extreme Service Performance

    Flash Is Already Being Usurped In The Insatiable Quest For Speed

    Customer expectations for performance have skyrocketed, placing new demands on your infrastructure. Memory and storage bottlenecks have been critical limitations, but that is about to change. Recent...

    • Downloads: 78
  • For CIO Professionals

    Report:The Immediate Future Of Enterprise Video

    As online video explodes and employees bring their personal tech experiences to work, Forrester sees an uptick in questions from companies interested in engaging employees with video for corporate...

    • Downloads: 359
  • For Application Development & Delivery Professionals

    Report:The Four App-Delivery Strategies For A Customer-Obsessed Operating Model

    Strategic Plan: The Application Development Strategy, Structure, And Sourcing Playbook

    Customer-obsessed enterprises focus both strategies and operations on knowledge of and engagement with customers. With the right overall strategy, application development and delivery (AD&D) leaders...

    • Downloads: 291
  • For CIO Professionals

    Report:Brief: A New International Standard Helps CIOs Protect Personal Data In The Cloud At Last

    As cloud computing adoption grows, an increasing number of organizations are experiencing its benefits while struggling to mitigate its risks. Compliance with data protection rules remains a...

    • Downloads: 175
  • For CIO Professionals

    Report:Delivering Software For Customer Obsession

    Build-Or-Buy Is Now Build-Compose-Outsource-Or-Buy

    Customer-obsessed organizations need great software to differentiate themselves from their competitors. But where to find that great software? What combination of buy, reuse, assemble, and...

    • Downloads: 86
  • For CIO Professionals

    Report:Mature Business Intelligence Software Market? Far From It

    ForecastView Document

    Business intelligence (BI) and analytics software — key components of systems of insight (SoI) — extract raw data from transactional and other operational applications; transform it into information...

    • Downloads: 1
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices For Continuous Improvement In Outsourcing

    Many outsourcing relationships don't evolve much because they are lacking continuous improvement (CI), one of the important elements in outsourcing contracts. IT organizations want to keep their...

    • Downloads: 442
  • For Application Development & Delivery Professionals

    Report:Growth And Insight Drive Application Adoption Trends

    Results from our Forrsights Software Survey, Q4 2013, reveal significant investment activity in packaged applications, both for traditional systems of record applications and systems of engagement....

    • Downloads: 173
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 139
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 285
  • For CIO Professionals

    Report:Protect Your Data In The Cloud

    New Vendors Emerge To Help You Define, Dissect, and Defend Your Data

    Google and salesforce.com are improving security features, but their solutions inherently silo data and restrict some of technology management's ability to control the application. The complexity...

    • Downloads: 624
  • For Security & Risk Professionals

    Report:Security Leaders, Earn Your Seat At The Table

    CISOs Must Be On The Board Agenda Or Risk Being Sidelined

    If CISOs want to be taken seriously as senior business executives, they must be prepared to engage with board members. This means effectively communicating on matters concerning information and cyber...

    • Downloads: 245
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 701