Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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468 results in Reports

  • Business Technographics
  • For Infrastructure & Operations Professionals

    Report:Key I&O Technology Trends To Watch In 2014, Part 1

    In The Age Of The Customer, Lean Technology Infrastructure Is A Must

    To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

    • Downloads: 342
  • For CIO Professionals

    Report:Asia Pacific Budgets And Priorities In 2014

    Customer Obsession Gains Urgency Among CIOs

    As Asia Pacific technology market growth continues to come under pressure in 2014, customer obsession is becoming increasingly important for CIOs — just as for CEOs, department heads, and...

    • Downloads: 170
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 2 Of 2

    The Vendor Landscape Has Matured And Diversified

    Where Forrester's first report on the market for converged infrastructure (CI) solutions focused on the benefits and taxonomy, this second report focuses on the vendor landscape and vendor solutions....

    • Downloads: 737
  • For CIO Professionals

    Report:2013 CIO Budget Priorities

    Some Growth, Some Alignment, But More Business Visibility Is Needed

    Budgets represent more than a spending schedule for CIOs. They also are an essential tool for creating collaboration with business leaders regarding tech-related business priorities, as well as a...

    • Downloads: 1687
  • For Infrastructure & Operations Professionals

    Report:Back Up Your Critical Cloud Data Before It's Too Late

    Cloud-To-Cloud Backup Emerges As A Practical Option For Cloud Data Protection

    For years, it has been standard practice to back up your critical data. You store several copies locally for operational recovery and send copies off-site (electronically or physically) for disaster...

    • Downloads: 249
  • For CIO Professionals

    Report:Vendor Landscape: Digital Engagement Providers In Australia And New Zealand

    Overcome Market Fragmentation When Selecting A Strategic Partner To Help Fuel Your Digital Transformation

    Delivering great digital experiences on mobile devices will be the heart of your customer engagement strategy for the next 10 years. CIOs who do not prioritize digital engagement risk marginalization...

    • Downloads: 45
  • For CIO Professionals

    Report:CIOs: Find The Right Partners To Manage The Business Impact Of Data Protection

    Data is vital to businesses trying to win in the age of the customer. But unless it's handled with care, it can produce devastating consequences for the business environment. Business leaders are...

    • Downloads: 120
  • For Application Development & Delivery Professionals

    Report:Global, Industry, And Technology Forces Shape The ERP Landscape

    Three key forces are reshaping the enterprise resource planning (ERP) market: the growing demands of global businesses; the increasing need for industry-specific functionality; and the expanding use...

    • Downloads: 920
  • For Application Development & Delivery Professionals

    Report:Forget Two-Speed IT; DevOps Enables Faster Delivery Across The Board

    Vision: The Modern Application Delivery Playbook

    Organizations of all sizes and in every industry face both tremendous opportunities and existential threats caused by digitally empowered customers. Acquiring new customers, or losing existing ones,...

    • Downloads: 151
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 719
  • For Application Development & Delivery Professionals

    Report:The 10 Most Important Technology Trends In Business Application Architecture Today

    Understand These Trends To Shape Your Application Strategy

    This report enumerates the top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the coming years. Application delivery leaders,...

    • Downloads: 1254
  • For Infrastructure & Operations Professionals

    Report:Three Forcing Functions That Will Extend Your Data Center's Network Services Beyond Its Walls

    Combining Network LAN, WAN, And Layer 4 To Layer 7 Services Into A Horizontally And Vertically Integrated Business Platform

    Five years after introducing network fabrics, the networking industry has hit the reset button. Vendors haven't come any closer to helping customers build networks that can instantly mesh users,...

    • Downloads: 310
  • For Application Development & Delivery Professionals

    Report:Transform Application Delivery To Improve Business Agility

    Business Case: The Application Development Strategy, Structure, And Sourcing Playbook

    The principal opportunity and challenge facing application delivery leaders is to deliver applications that help business leaders win, serve, and retain customers. That means delivering compelling,...

    • Downloads: 283
  • For CIO Professionals

    Report:The B2B Mobile Mind Shift Changes The Way Businesses Collaborate

    Developing B2B Mobile Moments Will Require Business Process Transformation

    Embracing mobility offers the opportunity for business innovation beyond the business-to-consumer (B2C) relationship. Increasingly, mobile engagement frames business-to-business (B2B) relationships...

    • Downloads: 174
  • For CIO Professionals

    Report:The CIO Mandate: Engaging Customers With Business Technology

    Vision: The Business Technology Agenda Playbook

    Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in specific ways. Business technology (BT) brings together technology...

    • Downloads: 931
  • For Application Development & Delivery Professionals

    Report:SaaS Adoption Trends In Asia Pacific For 2013 And 2014

    IT's Involvement And Support Are Poised To Grow Sharply

    Software-as-a-service (SaaS) adoption is rapidly going mainstream across more and more markets in Asia Pacific and Japan (APJ). But there's still a disconnect between business decision-makers' demand...

    • Downloads: 476
  • For CIO Professionals

    Report:Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    2015 Will Be Another Roller-Coaster Ride For Telecoms

    As the CIO's attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo dramatic transformation. Only a minority of telecoms will manage to...

    • Downloads: 358
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 288
  • For CIO Professionals

    Report:Market Overview: Microsoft Office 365 Implementation Partner Ecosystem

    Microsoft's Traditional Partners Evolve To Help Clients Chart A Minimally Disruptive Path To The Cloud

    Microsoft Office 365's familiar user interfaces, multiple security certifications, and hybrid cloud/on-premises deployments are a few of the ways Microsoft has made it easier for IT leaders to use...

    • Downloads: 522
  • For Security & Risk Professionals

    Report:Twelve Recommendations For Your Security Program In 2014

    Customer Trust And Digital Disruption Are Key Considerations For Your 2014 Security Strategy

    Every winter Forrester outlines 12 important recommendations for your security and risk management strategy for the coming year. These recommendations stem from our understanding of the current state...

    • Downloads: 1068
  • For Customer Experience Professionals

    Report:How Collaboration Improves Customer Experience

    Fifty-seven percent of today's information workers — those who use a computer at least 1 hour per day — regularly communicate with colleagues inside their organization, business partners,...

    • Downloads: 468
  • For Infrastructure & Operations Professionals

    Report:Brief: Accelerate Your BT Services With Flash Storage

    Boost Your Infrastructure Performance And Efficiency With Solid-State Storage

    As your digital business caters to ever shorter customer attention spans, raw execution speed must be a primary requirement of your business technology (BT) agenda, which applies technology, systems,...

    • Downloads: 116
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends: The Rise Of SaaS

    The shift to SaaS is the leading agent of change in applications adoption as companies seek better flexibility and speed. Results from our Forrsights Software Survey, Q4 2013, reveal significant...

    • Downloads: 775
  • For CIO Professionals

    Report:Understanding Mobile Information Workers In Australia And New Zealand, Part 2

    Tablet Penetration Is Growing, But Business Use Is Low

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted change or took no action, smartphones,...

    • Downloads: 100
  • For Security & Risk Professionals

    Report:Executive Spotlight: Selling Security To The CMO

    An Outline Of CMO Priorities, And The Five Questions Every CISO Should Ask The CMO

    The age of the customer is redefining business challenges for organizations of all types. Rather than paying lip service to "customer care," they now must become "customer-obsessed" to retain market...

    • Downloads: 252