Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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Market Imperatives




5 results in Reports

  • Past 18 months
  • Retail
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Have You Built A Customer Engagement Network In Retail?

    Nine Customer Experience And Eight Operational Initiatives That Will Shape Your Customer Engagement Network

    Borders Group, Circuit City, and Virgin Records were once juggernauts in retail stores. But companies such as Alibaba, Amazon, Apple, Flipkart, Rakutan, and Yandex have since changed the retail game,...

    • Downloads: 155
  • For Infrastructure & Operations Professionals

    Report:The Dynamics Of China's Private Cloud Market

    More Adoption Is Expected To Enable Business Transformation

    Infrastructure and operations (I&O) professionals in China face a difficult task: optimizing their firm's infrastructure to support business transformation in the age of the customer. I&O pros must...

    • Downloads: 177
  • For Infrastructure & Operations Professionals

    Report:Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries like...

    • Downloads: 227
  • For Infrastructure & Operations Professionals

    Report:Case Study: Jason's Deli Delivers Delicious Customer Service And Experience

    Visibility And Interconnectivity Yield A Responsive Service Ecosystem And Curious Workforce

    It's difficult to make a good sandwich if you don't understand your customer's order or you can't find the ingredients you need. Similarly, it's difficult to deliver a service smoothly if you don't...

    • Downloads: 88
  • For Infrastructure & Operations Professionals

    Report:Avoid Making These 10 Mistakes With Your Retail Customer Engagement Network

    Not Understanding The Network's Role In Retail Technology Initiatives Torpedoes Their Value

    To combat online retailers siphoning brick and mortar customers, physical retailers have ramped up resources to transform the generic physical store into an entity that can meet the challenges of...

    • Downloads: 80