Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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7 results in Reports

  • Past 18 months
  • Retail
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Avoid Making These 10 Mistakes With Your Retail Customer Engagement Network

    Not Understanding The Network's Role In Retail Technology Initiatives Torpedoes Their Value

    To combat online retailers siphoning brick and mortar customers, physical retailers have ramped up resources to transform the generic physical store into an entity that can meet the challenges of...

    • Downloads: 101
  • For Infrastructure & Operations Professionals

    Report:The Digital Signage And Display Opportunity In 2016

    Put Your Digital Business On Display For Customers And Employees Alike

    Once just a simple, unidirectional, broadcasting mechanism, digital signage now offers an array of new technology features like interactivity, facial recognition, and magic mirrors, and others that...

    • Downloads: 127
  • For Infrastructure & Operations Professionals

    Report:Have You Built A Customer Engagement Network In Retail?

    Nine Customer Experience And Eight Operational Initiatives That Will Shape Your Customer Engagement Network

    Borders Group, Circuit City, and Virgin Records were once juggernauts in retail stores. But companies such as Alibaba, Amazon, Apple, Flipkart, Rakutan, and Yandex have since changed the retail game,...

    • Downloads: 181
  • For Infrastructure & Operations Professionals

    Report:Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives

    Hint: Beacons Aren't Always The Answer

    To provide differentiating, personalized experiences for customers and improved profit margins, many executives are looking to beacons. However, for infrastructure and operations (I&O) professionals...

    • Downloads: 45
  • For Infrastructure & Operations Professionals

    Report:Brief: Best Practices In Deploying A Customer Engagement Network In Retail

    In the "Have You Built A Customer Engagement Network In Retail?" Forrester report, we outlined 19 retail initiatives forcing infrastructure and operations (I&O) professionals to design, deploy, and...

    • Downloads: 51
  • For Infrastructure & Operations Professionals

    Report:The Dynamics Of China's Private Cloud Market

    More Adoption Is Expected To Enable Business Transformation

    Infrastructure and operations (I&O) professionals in China face a difficult task: optimizing their firm's infrastructure to support business transformation in the age of the customer. I&O pros must...

    • Downloads: 185
  • For Infrastructure & Operations Professionals

    Report:Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries like...

    • Downloads: 351