Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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35 results in Blogs

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Blog:Introducing the Global Retail Segmentation

    It's hardly a secret that consumers are rapidly adopting new touchpoints to help them shop. But the killer question that every eBusiness executive must be able to answer is, how quickly are...

    • For eBusiness & Channel Strategy Professionals

      Blog:eCommerce. Russian style!

      Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk...

      • For eBusiness & Channel Strategy Professionals

        Blog:Digital Business Means its Time to Evolve

        I’m returning from three days at Forrester’s Technology Management Forum in London. The theme was “Unleash Your Digital Business”, and a very public event on the first day...

        • For eBusiness & Channel Strategy Professionals

          Blog:The ROI of Agile Commerce

          Its been a labor of love, but its finally here. Yes, I’ve actually published The ROI Of Agile Commerce.   One of the most common themes we hear from firms looking to invest in pushing...

          • For eBusiness & Channel Strategy Professionals

            Blog:Black Friday: The Sale That Stole Christmas

            Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European...

            • For eBusiness & Channel Strategy Professionals

              Blog:Drive Digital Transformation Through Strategic Partnerships

              I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

              • For eBusiness & Channel Strategy Professionals

                Blog:What Can Microsoft Teach You About Digital Business?

                It’s only crumbling, archaic companies that have to worry about digital disruption, right? Companies that cling to out-moded ways of operating, where out-of-touch, besuited executives languish...

                • For eBusiness & Channel Strategy Professionals

                  Blog:What's in the Agile Commerce Playbook?

                  I’ve been called upon to present on agile commerce many times over the last year, and when I do I most commonly start with this quote: "Change is the law of life. And those who look only to the...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Why you shouldn’t rush out and hire a CDO

                    Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Digital skills are the golden ticket in 2015

                      It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Agile Commerce: Know It When You See It

                          Here at Forrester, we’ve been evangelizing the concept of agile commerce for a while now, and we are working on a stream of research building on the concept and digging into exactly how...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:European Online Retail Forecast 2012 to 2017: Online growth will begin to polarize across Europe

                          European online retail sales will reach €191 billion by 2017, up from €112 billion in 2012 – reflecting a 11% compound annual growth rate (CAGR) over the next five years. ...

                          • Blog:Are You Ready For Digital Business?

                            When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Burberry's Digitally Enabled Store Is Seductive, But Is It Really "Agile Commerce"?

                              There are a few firms that I regularly point to as agile commerce exemplars, and one of them is Burberry. This always makes me smile because being from the north of England and growing up in a...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Ready to Write Your Digital Strategy? Read This First.

                                Two weeks ago today I was in Chicago preparing for Forrester's Forum For eBusiness & Channel Strategy Professionals.   Our theme was movies - about the shift from the monolithic studio...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Shooting Arrows At Eagles

                                  Mao Zedong is quoted as having said that: “A revolution is not a dinner party . . . A revolution is an insurrection, an act of violence by which one class overthrows another.” However,...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Where’s Your Next $Bn In Growth Coming From? Your Home Market? I Don’t Think So…

                                    Depending on the viewpoint of your favorite economist, the recession may be over. But retail growth is far from buoyant in many markets. The UK retail sector shows healthy signs of recovery, while US...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Use Forrester's European Retail Segmentation to Understand Complex Customer Behavior

                                      Digital disruption is both an opportunity and a threat.   In the age of the customer, firms that assume that what made them successful in the past will continue to drive competitive advantage...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:A tale of two brands: Are you ready to embrace the realities of digital business in 2013?

                                        2013 is going to be a fascinating year for retail in Europe. When I look at what’s to come this year, I can paint a picture of what Forrester predicts by looking at a tale of two brands. Both...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Digital Business Transformation Will Gain Critical Mass In 2015

                                          In 2014 digital business hit the boardroom and the C-suite offices: At the beginning of 2014, 93% of executives told us that they believed that their industries would experience digital disruption in...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:How to make your company the most awesome place to work. #EVAR!!!

                                            We are constantly told that millennials are breaking the workplace rules. They refuse to work 9 to 5. They demand iPhones. They can’t work unless there’s a fridge full of beer and a pool...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Accelerate Digital, Don't Try and Control It

                                              Centres of excellence and shared service teams are nothing new. Its a concept that Technology Management teams have been wrestling with for years, if not decades in an effort to streamline underlying...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Luxury Retailers: Wake Up! The Internet is Here to Stay...

                                                The following picture might be a little harsh... ...but I’ve spoken to a number of eBusiness executives in luxury retail companies over the last 12 months or so, and by and large they share a...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:How to be a Digital Commando

                                                  These poor, cold fellows stand few miles from my parent’s house in the Highlands of Scotland. They commemorate the founding of the Royal Marine Commandos in 1942, and these windswept, bronze...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Step Up To Digital Leadership

                                                    No industry is immune to digital disruption. Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey...