Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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29 results in Blogs

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Blog:The Race To Digital Mastery Is On In 2016

    When it comes to digital, we are at a pivot point. Digitizing your business isn’t about technology: it’s about customer obsession - and in 2016, it will be among your ten critical...

    • For eBusiness & Channel Strategy Professionals

      Blog:Don't Build A Digital Strategy; Digitize Your Business Strategy

      Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors...

      • For eBusiness & Channel Strategy Professionals

        Blog:Digital Business Transformation Will Gain Critical Mass In 2015

        In 2014 digital business hit the boardroom and the C-suite offices: At the beginning of 2014, 93% of executives told us that they believed that their industries would experience digital disruption in...

        • For eBusiness & Channel Strategy Professionals

          Blog:Step Up To Digital Leadership

          No industry is immune to digital disruption. Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey...

          • Blog:Are You Ready For Digital Business?

            When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology...

            • For eBusiness & Channel Strategy Professionals

              Blog:What's your in-store digital strategy?

              At the start of the year, I published a piece of research looking at the major trends we predicted would hit Europe this year. One of the themes I called out was building on Peter Sheldon’s...

              • For eBusiness & Channel Strategy Professionals

                Blog:Time To Become a Digital Unicorn

                I’m happy to report a major milestone. The final chapter of the Digital Business Playbook went live today. It’s the Tools and technology chapter, which has been an absolute beast of a...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Digital skills are the golden ticket in 2015

                  It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Ready to Write Your Digital Strategy? Read This First.

                    Two weeks ago today I was in Chicago preparing for Forrester's Forum For eBusiness & Channel Strategy Professionals.   Our theme was movies - about the shift from the monolithic studio...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Introducing the Global Retail Segmentation

                      It's hardly a secret that consumers are rapidly adopting new touchpoints to help them shop. But the killer question that every eBusiness executive must be able to answer is, how quickly are...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Digital Business Means its Time to Evolve

                        I’m returning from three days at Forrester’s Technology Management Forum in London. The theme was “Unleash Your Digital Business”, and a very public event on the first day...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Brace Yourself For The 2016 Digital Re-Org.

                          Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:What Can Microsoft Teach You About Digital Business?

                            It’s only crumbling, archaic companies that have to worry about digital disruption, right? Companies that cling to out-moded ways of operating, where out-of-touch, besuited executives languish...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Use Forrester's European Retail Segmentation to Understand Complex Customer Behavior

                              Digital disruption is both an opportunity and a threat.   In the age of the customer, firms that assume that what made them successful in the past will continue to drive competitive advantage...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:The ROI of Agile Commerce

                                Its been a labor of love, but its finally here. Yes, I’ve actually published The ROI Of Agile Commerce.   One of the most common themes we hear from firms looking to invest in pushing...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Drive Digital Transformation Through Strategic Partnerships

                                  I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:eCommerce. Russian style!

                                    Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Why Do Digital Business Transformations Fail?

                                      Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation - two...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Digital Business Q&A with Liza Landsman, Jet.com

                                        Deliver exceptional digital experiences. It sounds easy enough, but to win in the age of the customer, businesses must realize that there is much at stake if they do not focus efforts on providing...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:How to make your company the most awesome place to work. #EVAR!!!

                                          We are constantly told that millennials are breaking the workplace rules. They refuse to work 9 to 5. They demand iPhones. They can’t work unless there’s a fridge full of beer and a pool...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Five Killer Competencies Your Digital Team Needs

                                            It’s no great shocker that digital skills are in short supply.   In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Where’s Your Next $Bn In Growth Coming From? Your Home Market? I Don’t Think So…

                                              Depending on the viewpoint of your favorite economist, the recession may be over. But retail growth is far from buoyant in many markets. The UK retail sector shows healthy signs of recovery, while US...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:How to be a Digital Commando

                                                These poor, cold fellows stand few miles from my parent’s house in the Highlands of Scotland. They commemorate the founding of the Royal Marine Commandos in 1942, and these windswept, bronze...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:New for 2016: Introducing Forrester’s Digital Maturity Model 4.0

                                                  For the past eight years, business leaders have used Forrester's eBusiness and digital marketing assessments to mature their firms toward excellence. In 2013, we introduced a comprehensive...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Black Friday: The Sale That Stole Christmas

                                                    Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European...