Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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28 results in Blogs

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Blog:Digital Business Q&A with Liza Landsman, Jet.com

    Deliver exceptional digital experiences. It sounds easy enough, but to win in the age of the customer, businesses must realize that there is much at stake if they do not focus efforts on providing...

    • For eBusiness & Channel Strategy Professionals

      Blog:How to embrace new digital business models

      The mass adoption of consumer broadband in the late nineties and early 2000’s helped firms like Amazon, Expedia and Intuit establish new business models and new ways of scaling to millions of...

      • For eBusiness & Channel Strategy Professionals

        Blog:The Race To Digital Mastery Is On In 2016

        When it comes to digital, we are at a pivot point. Digitizing your business isn’t about technology: it’s about customer obsession - and in 2016, it will be among your ten critical...

        • For eBusiness & Channel Strategy Professionals

          Blog:Bring me my Jetpack!

          The future, if you believe science fiction, will be filled with hover-cars and jetpacks.   Bah humbug. I was never really into sci-fi as a kid. I never got into Doctor Who (still don’t...

          • For eBusiness & Channel Strategy Professionals

            Blog:Digital Business Transformation Will Gain Critical Mass In 2015

            In 2014 digital business hit the boardroom and the C-suite offices: At the beginning of 2014, 93% of executives told us that they believed that their industries would experience digital disruption in...

            • For eBusiness & Channel Strategy Professionals

              Blog:What Can Microsoft Teach You About Digital Business?

              It’s only crumbling, archaic companies that have to worry about digital disruption, right? Companies that cling to out-moded ways of operating, where out-of-touch, besuited executives languish...

              • For eBusiness & Channel Strategy Professionals

                Blog:Time To Become a Digital Unicorn

                I’m happy to report a major milestone. The final chapter of the Digital Business Playbook went live today. It’s the Tools and technology chapter, which has been an absolute beast of a...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Black Friday: The Sale That Stole Christmas

                  Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:How to be a Digital Commando

                    These poor, cold fellows stand few miles from my parent’s house in the Highlands of Scotland. They commemorate the founding of the Royal Marine Commandos in 1942, and these windswept, bronze...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Step Up To Digital Leadership

                      No industry is immune to digital disruption. Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Brace Yourself For The 2016 Digital Re-Org.

                        Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Drive Digital Transformation Through Strategic Partnerships

                          I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Don't Build A Digital Strategy; Digitize Your Business Strategy

                            Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:eCommerce. Russian style!

                              Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:New for 2016: Introducing Forrester’s Digital Maturity Model 4.0

                                For the past eight years, business leaders have used Forrester's eBusiness and digital marketing assessments to mature their firms toward excellence. In 2013, we introduced a comprehensive...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Five Killer Competencies Your Digital Team Needs

                                  It’s no great shocker that digital skills are in short supply.   In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Use Forrester's European Retail Segmentation to Understand Complex Customer Behavior

                                    Digital disruption is both an opportunity and a threat.   In the age of the customer, firms that assume that what made them successful in the past will continue to drive competitive advantage...

                                    • Blog:Are You Ready For Digital Business?

                                      When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Digital Business Means its Time to Evolve

                                        I’m returning from three days at Forrester’s Technology Management Forum in London. The theme was “Unleash Your Digital Business”, and a very public event on the first day...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Digital skills are the golden ticket in 2015

                                          It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Where’s Your Next $Bn In Growth Coming From? Your Home Market? I Don’t Think So…

                                            Depending on the viewpoint of your favorite economist, the recession may be over. But retail growth is far from buoyant in many markets. The UK retail sector shows healthy signs of recovery, while US...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Navigating the New Digital Landscape

                                              I’m writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Introducing the Global Retail Segmentation

                                                It's hardly a secret that consumers are rapidly adopting new touchpoints to help them shop. But the killer question that every eBusiness executive must be able to answer is, how quickly are...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Accelerate Digital, Don't Try and Control It

                                                  Centres of excellence and shared service teams are nothing new. Its a concept that Technology Management teams have been wrestling with for years, if not decades in an effort to streamline underlying...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Why Do Digital Business Transformations Fail?

                                                    Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation - two...