Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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37 results in Blogs

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Blog:Drive Digital Transformation Through Strategic Partnerships

    I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

    • For eBusiness & Channel Strategy Professionals

      Blog:What's in the Agile Commerce Playbook?

      I’ve been called upon to present on agile commerce many times over the last year, and when I do I most commonly start with this quote: "Change is the law of life. And those who look only to the...

      • For eBusiness & Channel Strategy Professionals

        Blog:Where’s Your Next $Bn In Growth Coming From? Your Home Market? I Don’t Think So…

        Depending on the viewpoint of your favorite economist, the recession may be over. But retail growth is far from buoyant in many markets. The UK retail sector shows healthy signs of recovery, while US...

        • For eBusiness & Channel Strategy Professionals

          Blog:Burberry's Digitally Enabled Store Is Seductive, But Is It Really "Agile Commerce"?

          There are a few firms that I regularly point to as agile commerce exemplars, and one of them is Burberry. This always makes me smile because being from the north of England and growing up in a...

          • For eBusiness & Channel Strategy Professionals

            Blog:Accelerate Digital, Don't Try and Control It

            Centres of excellence and shared service teams are nothing new. Its a concept that Technology Management teams have been wrestling with for years, if not decades in an effort to streamline underlying...

            • For eBusiness & Channel Strategy Professionals

              Blog:Ready to Write Your Digital Strategy? Read This First.

              Two weeks ago today I was in Chicago preparing for Forrester's Forum For eBusiness & Channel Strategy Professionals.   Our theme was movies - about the shift from the monolithic studio...

              • For eBusiness & Channel Strategy Professionals

                Blog:Digital Business Means its Time to Evolve

                I’m returning from three days at Forrester’s Technology Management Forum in London. The theme was “Unleash Your Digital Business”, and a very public event on the first day...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Luxury Retailers: Wake Up! The Internet is Here to Stay...

                  The following picture might be a little harsh... ...but I’ve spoken to a number of eBusiness executives in luxury retail companies over the last 12 months or so, and by and large they share a...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Bring me my Jetpack!

                    The future, if you believe science fiction, will be filled with hover-cars and jetpacks.   Bah humbug. I was never really into sci-fi as a kid. I never got into Doctor Who (still don’t...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Digital skills are the golden ticket in 2015

                      It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Use Forrester's European Retail Segmentation to Understand Complex Customer Behavior

                        Digital disruption is both an opportunity and a threat.   In the age of the customer, firms that assume that what made them successful in the past will continue to drive competitive advantage...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Shooting Arrows At Eagles

                          Mao Zedong is quoted as having said that: “A revolution is not a dinner party . . . A revolution is an insurrection, an act of violence by which one class overthrows another.” However,...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Black Friday: The Sale That Stole Christmas

                            Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:European Online Retail Forecast 2012 to 2017: Online growth will begin to polarize across Europe

                              European online retail sales will reach €191 billion by 2017, up from €112 billion in 2012 – reflecting a 11% compound annual growth rate (CAGR) over the next five years. ...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Marks And Spencer's "Plan A" Doesn't Specifically Mean "Agile." But It Could.

                                 I’m constantly searching for great examples of agile commerce practitioners. These are hard to find, and it’s rare to come across any one organization that exemplifies everything...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:European Brands are Embracing the Cross-Touchpoint Reality

                                  I had the pleasure of presenting an evolution of our Agile Commerce research last week at the Internet Retailing conference in London. It was an interesting event on a number of fronts, but my key...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Navigating the New Digital Landscape

                                    I’m writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:What's your in-store digital strategy?

                                      At the start of the year, I published a piece of research looking at the major trends we predicted would hit Europe this year. One of the themes I called out was building on Peter Sheldon’s...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Introducing the Global Retail Segmentation

                                        It's hardly a secret that consumers are rapidly adopting new touchpoints to help them shop. But the killer question that every eBusiness executive must be able to answer is, how quickly are...

                                        • For Technology Management Professionals

                                          Blog:Are You Ready For Digital Business?

                                          When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:European eCommerce Gets A Collective Voice. Can It Grow Teeth?

                                            I've written about the European Union's grand plans for eCommerce in the past. Much of what the European Commission wants to achieve is laudable and would be fantastic to see. After all, who...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:ePrivacy Legislation Gets (Marginally) Clearer

                                                The  May 26th UK deadline for compliance to the EU ePrivacy Directive has come and gone. The result? Confusion among eBusiness executives. Some action. Some sites are informing us of what...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Forrester's first European Mobile Commerce Forecast

                                                  Mobile commerce is a HOT topic! Over the last three months I’ve presented at 4 different European events on the subject of Mobile Commerce in retail, and in every other speech I’m...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Why Do Digital Business Transformations Fail?

                                                  Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation - two...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Why you shouldn’t rush out and hire a CDO

                                                    Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...