Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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35 results in Blogs

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Blog:Agile Commerce: Know It When You See It

      Here at Forrester, we’ve been evangelizing the concept of agile commerce for a while now, and we are working on a stream of research building on the concept and digging into exactly how...

    • For eBusiness & Channel Strategy Professionals

      Blog:What's in the Agile Commerce Playbook?

      I’ve been called upon to present on agile commerce many times over the last year, and when I do I most commonly start with this quote: "Change is the law of life. And those who look only to the...

      • For eBusiness & Channel Strategy Professionals

        Blog:What's your in-store digital strategy?

        At the start of the year, I published a piece of research looking at the major trends we predicted would hit Europe this year. One of the themes I called out was building on Peter Sheldon’s...

        • For eBusiness & Channel Strategy Professionals

          Blog:Step Up To Digital Leadership

          No industry is immune to digital disruption. Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey...

          • For eBusiness & Channel Strategy Professionals

            Blog:eCommerce. Russian style!

            Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk...

            • For eBusiness & Channel Strategy Professionals

              Blog:Drive Digital Transformation Through Strategic Partnerships

              I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

              • For eBusiness & Channel Strategy Professionals

                Blog:The ROI of Agile Commerce

                Its been a labor of love, but its finally here. Yes, I’ve actually published The ROI Of Agile Commerce.   One of the most common themes we hear from firms looking to invest in pushing...

                • For eBusiness & Channel Strategy Professionals

                  Blog:What Can Microsoft Teach You About Digital Business?

                  It’s only crumbling, archaic companies that have to worry about digital disruption, right? Companies that cling to out-moded ways of operating, where out-of-touch, besuited executives languish...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Digital Business Transformation Will Gain Critical Mass In 2015

                    In 2014 digital business hit the boardroom and the C-suite offices: At the beginning of 2014, 93% of executives told us that they believed that their industries would experience digital disruption in...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Why Do Digital Business Transformations Fail?

                      Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation - two...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Shooting Arrows At Eagles

                        Mao Zedong is quoted as having said that: “A revolution is not a dinner party . . . A revolution is an insurrection, an act of violence by which one class overthrows another.” However,...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Why you shouldn’t rush out and hire a CDO

                          Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Burberry's Digitally Enabled Store Is Seductive, But Is It Really "Agile Commerce"?

                            There are a few firms that I regularly point to as agile commerce exemplars, and one of them is Burberry. This always makes me smile because being from the north of England and growing up in a...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Where’s Your Next $Bn In Growth Coming From? Your Home Market? I Don’t Think So…

                              Depending on the viewpoint of your favorite economist, the recession may be over. But retail growth is far from buoyant in many markets. The UK retail sector shows healthy signs of recovery, while US...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Accelerate Digital, Don't Try and Control It

                                Centres of excellence and shared service teams are nothing new. Its a concept that Technology Management teams have been wrestling with for years, if not decades in an effort to streamline underlying...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:A tale of two brands: Are you ready to embrace the realities of digital business in 2013?

                                  2013 is going to be a fascinating year for retail in Europe. When I look at what’s to come this year, I can paint a picture of what Forrester predicts by looking at a tale of two brands. Both...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Navigating the New Digital Landscape

                                    I’m writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Introducing the Global Retail Segmentation

                                      It's hardly a secret that consumers are rapidly adopting new touchpoints to help them shop. But the killer question that every eBusiness executive must be able to answer is, how quickly are...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Time To Become a Digital Unicorn

                                        I’m happy to report a major milestone. The final chapter of the Digital Business Playbook went live today. It’s the Tools and technology chapter, which has been an absolute beast of a...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Bring me my Jetpack!

                                          The future, if you believe science fiction, will be filled with hover-cars and jetpacks.   Bah humbug. I was never really into sci-fi as a kid. I never got into Doctor Who (still don’t...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:European Brands are Embracing the Cross-Touchpoint Reality

                                            I had the pleasure of presenting an evolution of our Agile Commerce research last week at the Internet Retailing conference in London. It was an interesting event on a number of fronts, but my key...

                                            • Blog:Are You Ready For Digital Business?

                                              When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Ready to Write Your Digital Strategy? Read This First.

                                                Two weeks ago today I was in Chicago preparing for Forrester's Forum For eBusiness & Channel Strategy Professionals.   Our theme was movies - about the shift from the monolithic studio...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Five Killer Competencies Your Digital Team Needs

                                                  It’s no great shocker that digital skills are in short supply.   In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Forrester's first European Mobile Commerce Forecast

                                                      Mobile commerce is a HOT topic! Over the last three months I’ve presented at 4 different European events on the subject of Mobile Commerce in retail, and in every other speech I’m...