Voice Of The Customer (VOC)

To enhance customer experience and increase business growth, many firms are developing voice of the customer (VoC) programs. Successful VoC programs should support a cycle of four activities that make up a closed-loop process: listen to customer feedback, interpret the resulting data, react to improve the experience, and monitor results.

Latest Research

  • For CIO Professionals

    REPORT: The Top Trends For Healthcare Providers In 2019

    March 6, 2019 Arielle Trzcinski, Jeff Becker, Annalise Clayton

    2019 marks a year of transition for healthcare delivery as a bevy of market forces will catalyze change. Providers are under threat from new entrants and disruptors, being pushed to take on more financial risk, and facing potential closure due to poor financial performance and the inability to meet the evolved needs of their customers. CIOs at healthcare providers need to be abreast of the top trends impacting providers in 2019 and respond in this dynamic environment.

  • For Customer Experience Professionals

    REPORT: Forrester's Top Customer Experience Research Findings Of 2018

    February 22, 2019 Rick Parrish

    Forrester's customer experience (CX) research team published more than 100 reports in 2018. In this review, we pull our most important CX findings — across a range of topics — out of those reports and highlight them in one place. We also provide links to the original reports for CX professionals who want to dive more deeply into topics of interest.

  • For Customer Experience Professionals

    REPORT: How To Build A VoC Program In Healthcare

    February 15, 2019 Faith Adams, Arielle Trzcinski

    Voice of the customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. To drive success, healthcare organizations (HCOs) must be able to understand how good — or bad — experiences are and where to focus improvement efforts. Application development and delivery (AD&D) pros must collaborate with CX and EX pros to deliver on customer and employee experience needs. This report maps out three levels of maturity for healthcare VoC programs and enables HCOs to build or assess their VoC program.

  • For Customer Experience Professionals

    REPORT: Applying The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018

    How To Identify The Right CFM Vendor For Your Business

    December 3, 2018 Faith Adams

    In October 2018, we published the Forrester Wave™ on customer feedback management (CFM) platforms. We used 40 criteria to evaluate nine vendors. In this report, we compile additional insights shared by CFM customers in conversations with Forrester during the evaluation process. Highlights include what drives people to select or leave a vendor and how customer experience (CX) pros should go about applying the Forrester Wave to their organization's specific needs and preferences.

  • For Customer Experience Professionals

    REPORT: The Forrester Wave™: Customer Feedback Management Platforms In Asia Pacific, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up

    December 3, 2018 Amit Bhatia, Faith Adams

    In our 40-criterion evaluation of customer feedback management (CFM) providers, we identified the eight most significant ones in Asia Pacific (AP) — Confirmit, InMoment, inQuba, MaritzCX, Medallia, NICE Satmetrix, Qualtrics, and Verint — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer experience (CX) professionals in AP make the right choice.

View all research

Analysts Who Cover Voice Of The Customer (VOC)

View all related analysts