Creating and maintaining a successful enterprise Web site has never been easy. But recently, the challenge has become even more wicked; the Web is now just one part of what should be a comprehensive and coordinated multichannel strategy for customer engagement and support.
The demands and expectations of fickle consumers are unrelenting, so enterprises need to learn on the fly as they introduce and optimize multichannel initiatives. In this Webinar, we look at the drivers behind the multichannel imperative, the role of Web content management (WCM) solutions in meeting the challenge, and actions that organizations can take today to launch multichannel customer engagement.
Agenda:
- The three M's driving multichannel engagement
- Three reasons why WCM still rules multichannel
- The specter of the Splinternet
- Three strategies and three tactics for multichannel engagement
You'll receive an email with dialing and Webex instructions prior to the Webinar.