- For all Roles
For Customer Experience Professionals
Customer experience (CX) and website metrics don't align, but CX pros need both to measure their efforts. This report describes how CX pros connect the two for better measurement and prepare the...
- Downloads: 311
For Customer Insights Professionals
The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital int...
- Downloads: 1296
For Application Development & Delivery Professionals
Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology sup...
- Downloads: 623
For eBusiness & Channel Strategy Professionals
It's easy to measure basic digital metrics like page views or the number of Facebook fans you have, but all too often these superficial metrics offer little or no insight into how your firm is p...
- Downloads: 427
For B2C Marketing Professionals
Marketers are increasingly funding social media programs in Asia Pacific. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and e...
- Downloads: 88