- For all Roles
For B2C Marketing Professionals
Mobile's share of web traffic is accelerating dramatically and now is over 40% in several countries. For some companies, including many in media, more than half of all visits come via mobile dev...
- Downloads: 984
For Customer Experience Professionals
Customer experience (CX) and website metrics don't align, but CX pros need both to measure their efforts. This report describes how CX pros connect the two for better measurement and prepare the...
- Downloads: 362
For Customer Insights Professionals
The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital int...
- Downloads: 1329
For Application Development & Delivery Professionals
Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology sup...
- Downloads: 689
For eBusiness & Channel Strategy Professionals
It's easy to measure basic digital metrics like page views or the number of Facebook fans you have, but all too often these superficial metrics offer little or no insight into how your firm is p...
- Downloads: 474