Web Analytics

Software for clickstream analysis, web analytics solutions answer questions such as: Who is visiting the site? How long do they stay? What are they looking at? What was the trail of the visitor? Which pages attract the most visitors? What are the top entry and exit points of the site? Which functions of the website are most frequently used?

Research

  • For all Roles
  • For Application Development & Delivery Professionals

    Report: TechRadar™: Digital Customer Experience Technologies, Q1 2015

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology sup...

    • Downloads: 280
  • For eBusiness & Channel Strategy Professionals

    Report: Use Customer-Centric Metrics To Benchmark Your Digital Success

    It's easy to measure basic digital metrics like page views or the number of Facebook fans you have, but all too often these superficial metrics offer little or no insight into how your firm is p...

    • Downloads: 229
  • For Marketing Leadership Professionals

    Report: Brief: Asia Pacific Firms Measure The Wrong Social Metrics

    Marketers are increasingly funding social media programs in Asia Pacific. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and e...

    • Downloads: 57
  • For Customer Insights Professionals

    Report: Asia Pacific Companies Embrace Customer Analytics, Part 2

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Organizations in Asia Pacific (AP) are embracing digital strategies to deliv...

    • Downloads: 60
  • For Customer Insights Professionals

    Report: Brief: The State Of Digital Analytics In China

    China has a unique digital landscape, and the number of people using eCommerce, social, and mobile is booming. Digital transformation in China is going far beyond that of more developed markets ...

    • Downloads: 63
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Analysts who cover Web Analytics