Web Analytics

Software for clickstream analysis, web analytics solutions answer questions such as: Who is visiting the site? How long do they stay? What are they looking at? What was the trail of the visitor? Which pages attract the most visitors? What are the top entry and exit points of the site? Which functions of the website are most frequently used?

Latest Research

  • For Customer Insights Professionals

    REPORT: Inject Digital Intelligence Into Your Insights-Driven Business

    Vision: The Digital Intelligence Playbook

    November 9, 2018 James McCormick, Cinny Little

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics practices are siloed, tactical, and fixated on channel-obsessed dashboard reporting that is not actionable. This report describes Forrester's vision of digital intelligence: a modern competitive approach to analytics that customer insights (CI) professionals can use to combine insights from existing, new, and emerging channels to enable timely, customer-obsessed decision making. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Build Digital Intelligence For Your Insights-Driven Business

    Executive Overview: The Digital Intelligence Playbook

    October 31, 2018 James McCormick

    Insights-driven businesses have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized customer experiences at scale. It's time for customer insights (CI) pros to follow suit. They must work with teams across the enterprise to foster a mature intelligence practice capable of fostering competitive differentiation. Forrester's digital intelligence playbook sets the groundwork for the strategy, technologies, and best practices for building a DI practice. This is an update of a previously published report. We updated it to take into account new research embedding DI within Forrester's research on artificial intelligence (AI), big data, and systems of insight.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Analyze This: Web Style Analytics Enters The Retail Store

    Performance Management: The Digital Store Playbook

    December 8, 2017Ananda Chakravarty

    Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in analytics technologies are transforming how retailers win, serve, and retain customers within the physical store. This report sheds light on key metrics unleashed by retail store analytics that retailers should use to transform physical stores. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Web Analytics, Q4 2017

    Incumbent Vendors Lead While Newcomers Invigorate A Mature Market

    November 7, 2017 James McCormick

    In our 32-criteria evaluation of web analytics providers, we identified the seven most significant ones — Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Streaming Analytics, Q3 2017

    Use This Technology To Make Your Enterprise Applications Sense, Think, And Act In Real Time

    September 7, 2017 Mike Gualtieri

    We live in a real-time world, and so too should enterprise applications. In our 25-criteria evaluation of streaming analytics providers, we identified the 13 most significant ones — Amazon Web Services, DataTorrent, EsperTech, FICO, IBM, Impetus Technologies, Microsoft, Oracle, SAP, SAS, Software AG, SQLstream, and TIBCO Software. And we researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

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