Web Analytics

Software for clickstream analysis, web analytics solutions answer questions such as: Who is visiting the site? How long do they stay? What are they looking at? What was the trail of the visitor? Which pages attract the most visitors? What are the top entry and exit points of the site? Which functions of the website are most frequently used?

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113 results in Reports

  • Web Analytics
  • For B2C Marketing Professionals

    Report:TechRadar™: Marketing And Advertising Technology, Q1 2016

    The Top Technologies Marketers Need For Their BT Agenda

    Marketing technologies have changed dramatically in the last decade, with new solutions built to support the growing channels and touchpoints consumers are using to connect with brands across all...

    • For B2C Marketing Professionals

      Report:Make The Most Of Analytics To Meet Your Mobile Objectives

      Performance Management: The Mobile Marketing Playbook

      Mobile's share of web traffic is accelerating dramatically and now is over 40% in several countries. For some companies, including many in media, more than half of all visits come via mobile devices....

      • Downloads: 989
    • For Customer Experience Professionals

      Report:Brief: How To Combine Website And Customer Experience Metrics

      Customer experience (CX) and website metrics don't align, but CX pros need both to measure their efforts. This report describes how CX pros connect the two for better measurement and prepare their...

      • Downloads: 362
    • For Customer Insights Professionals

      Report:Scale And Optimize Customer Engagements With Digital Intelligence

      Executive Overview: The Digital Intelligence Playbook For 2015

      The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

      • Downloads: 1329
    • For Application Development & Delivery Professionals

      Report:TechRadar™: Digital Customer Experience Technologies, Q1 2015

      Landscape: The Digital Experience Delivery Playbook

      Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

      • Downloads: 692
    • For eBusiness & Channel Strategy Professionals

      Report:Use Customer-Centric Metrics To Benchmark Your Digital Success

      Benchmarks: The Digital Business Transformation Playbook

      It's easy to measure basic digital metrics like page views or the number of Facebook fans you have, but all too often these superficial metrics offer little or no insight into how your firm is...

      • Downloads: 474
    • For B2C Marketing Professionals

      Report:Brief: Asia Pacific Firms Measure The Wrong Social Metrics

      Marketers Must Align Social Marketing Objectives To Business Outcomes

      Marketers are increasingly funding social media programs in Asia Pacific. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and...

      • Downloads: 90
    • For Customer Insights Professionals

      Report:Asia Pacific Companies Embrace Customer Analytics, Part 2

      Customer Insight Fuels Digital Transformation, But Analytics Requirements Far Outpace Existing Capabilities

      Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Organizations in Asia Pacific (AP) are embracing digital strategies to deliver...

      • Downloads: 98
    • For Customer Insights Professionals

      Report:Brief: The State Of Digital Analytics In China

      The Adoption Of Digital Analytics Is Becoming Mainstream For Chinese Businesses Facing Digital Disruption

      China has a unique digital landscape, and the number of people using eCommerce, social, and mobile is booming. Digital transformation in China is going far beyond that of more developed markets...

      • Downloads: 118
    • For eBusiness & Channel Strategy Professionals

      Report:TechRadar™: Retail Analytics Q3, 2014

      The Best Solutions Already Have Broad Adoption

      As retailers look to become customer-obsessed in the age of the customer — through personalization 2.0, a single view of the customer, big data processing, and omnichannel engagement —...

      • Downloads: 524
    • For Customer Insights Professionals

      Report:Supercharge Analytics With Digital Intelligence

      Vision: The Digital Intelligence Playbook

      Traditional web analytics techniques were not designed for the breadth of channels, devices, and speed that fuels today's digital interactions. The underlying design of web analytics is fundamentally...

      • Downloads: 2584
    • For Infrastructure & Operations Professionals

      Report:Brief: Introducing Software Analytics, A Key Business Technology Solution

      New Relic Insights Aims To Help Technology Management Professionals Ensure That Software Delivers Customer Value

      On March 19, 2014, New Relic announced the public beta of its new software analytics solution, New Relic Insights. Insights, a software-as-a-service (SaaS)-based IT analytics solution, collects and...

      • Downloads: 176
    • For Customer Insights Professionals

      Report:Gauging Web Analytics Practices In The Age Of The Customer

      How Leading Practices Use Web Analytics

      In the Q2 2014 Forrester Wave™ evaluation of web analytics platforms, we surveyed 54 web analytics customers about their web analytics practices. It's clear from this benchmark data that web...

      • Downloads: 456
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Web Analytics, Q2 2014

      The Six Providers That Matter Most And How They Stack Up

      In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, and...

      • Downloads: 1162
    • For Enterprise Architecture Professionals

      Report:The Things We Do For… Data

      Many Apps Give You Something For Nothing — Well, Not Quite Nothing

      Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

      • Downloads: 230
    • For Application Development & Delivery Professionals

      Report:Quick Take: Adobe Advances Mission Of Support For Digital Experiences

      Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities and...

      • Downloads: 231
    • For Customer Insights Professionals

      Report:Decipher The Digital Intelligence Technology Code

      Tools And Technology: The Digital Intelligence Playbook

      Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

      • Downloads: 536
    • For B2C Marketing Professionals

      Report:Win The Social Marketing Measurement Game

      Measuring social marketing is hard. But too often, the solutions that marketers use — such as focusing only on engagement, cherry-picking only the best-looking numbers, or relying on vendors'...

      • Downloads: 923
    • For Application Development & Delivery Professionals

      Report:TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

      Use These Technologies To Deliver Great Digital Customer Experiences

      Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital customer...

      • Downloads: 1015
    • For Application Development & Delivery Professionals

      Report:TechRadar™: BI Analytics, Q3 2013

      Business intelligence (BI) is the No. 1 project priority for companies in 2013. Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business put...

      • Downloads: 1318
    • For Customer Insights Professionals

      Report:How Real-Time Analytics Enables Digital Intelligence

      Real-Time Analysis Provides Visibility Into Critical Situations

      Most organizations have invested in the tools and skills to track website activity, evaluate digital marketing campaigns, and conduct in-depth analysis of digital channels. With the increasing...

      • Downloads: 709
    • For Application Development & Delivery Professionals

      Report:The Future Of BI In Asia Pacific

      The Top 10 Trends Affecting Market Maturity And Growth

      Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

      • Downloads: 295
    • For Customer Insights Professionals

      Report:Understanding Tag Management Tools And Technology

      Users Benefit From A Rapidly Maturing Market And Proven Gains

      Maintaining accurate and complete JavaScript tagging on websites is critical for ensuring the efficacy of marketing and analytics efforts. But the highly dynamic pace and volume of tag management...

      • Downloads: 979
    • For Customer Experience Professionals

      Report:The Right Website Experience Success Metrics

      This report is an update to "What Are The Right Web Customer Experience Success Metrics?" originally published on July 20, 2011. Good website customer experience metrics fulfill two purposes:...

      • Downloads: 2091
    • For B2C Marketing Professionals

      Report:The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

      Visual IQ, Adometry, And ClearSaleing Lead The Category

      In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics,...

      • Downloads: 1218