Web Content Management (WCM)

The prioritization of user experience means that the best web content is dynamic, user-aware, and integrated across channels and devices. To enhance relevance for consumers, enterprises are investing in web content management (WCM) solutions that enable mobile experiences, social functionality, and content targeting.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: Coming Soon: Agile Content Curation And Orchestration Will Redefine CMS

    It's The End Of Web CMS As We Know It (And I Feel Fine)

    November 15, 2018 Mark Grannan

    Web content management systems (CMSes) are evolving as channel-centric technologies give way to omnichannel digital efforts, boosting the value of content in all formats delivered to all users. As a result, application development and delivery (AD&D) pros and vendors should not stretch the category of web CMS any further beyond the current generation of solutions. We need a new container to meet tomorrow's challenges: Agile CMS.

  • For Application Development & Delivery Professionals

    REPORT: Forrester Analytics: Web Content Management Systems Forecast, 2017 To 2023 (Global)

    ForecastView Document

    November 15, 2018 Jennifer Adams, Mark Grannan

    The digital channel is increasingly the primary — and often the only — way companies interact with their customers. As such, it's critical to provide customers with an attractive and seamless digital experience. Forrester believes a better digital customer experience can drive faster revenue growth and profitability. Web content management systems (CMSes) are a key piece of the digital experience platform ecosystem, supporting digital customer experience across a customer's journey. In this data-driven report, we examine growth in spending on web CMSes.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Web Content Management Systems, Q4 2018

    The 15 Providers That Matter Most And How They Stack Up

    November 15, 2018 Mark Grannan

    In our 26-criterion evaluation of web content management system (web CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic, BloomReach, Contentful, CoreMedia, Crownpeak, Episerver, Kentico Software, Magnolia, OpenText, Progress, SDL, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital experience (DX) and strategy professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Web Content Management Systems, Q4 2018

    Forrester's Overview Of 34 Web Content Management System Providers

    November 14, 2018 Mark Grannan

    You can use a web content management system (web CMS) to improve content processes, maximize content reuse across multiple channels, and deliver relevant experiences at scale. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital experience and strategy professionals should use Forrester's Now Tech report to understand the value they can expect from a web CMS provider and select vendors based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: Ten Ways To Get The Most Out Of Your Adobe Investment

    September 14, 2018 Mark Grannan, Ted Schadler

    Adobe's Experience Cloud (AEC) continues to grow in capabilities, complexity, and overall enterprise spend. As a result, many digital leaders find themselves asking, "Are we getting enough value for this premium set of products?" Often the answer is "no" because they're leaving significant portions of functionality on the table. Digital leaders should follow 10 steps for the broader AEC, while Adobe Experience Manager (AEM) Sites buyers and owners should use eight tactics.

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