Web Content Management (WCM)

The prioritization of user experience means that the best web content is dynamic, user-aware, and integrated across channels and devices. To enhance relevance for consumers, enterprises are investing in web content management (WCM) solutions that enable mobile experiences, social functionality, and content targeting.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Web Content Management Systems, Q1 2017

    Six Solutions Stand Apart, While Others Are Heavily Investing

    January 24, 2017 Mark Grannan

    In our 25-criteria evaluation of web content management system (web CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Crownpeak, Episerver, e-Spirit, Hippo (BloomReach), IBM, Jahia, Magnolia, OpenText (TeamSite), OpenText (WEM), Oracle, Progress Software, SDL, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

  • For Customer Experience Professionals

    REPORT: Where Customer Experience Management Technology Can And Can't Help You Govern CX

    November 11, 2016 TJ Keitt

    Customer experience (CX) professionals are bombarded with technology that will supposedly let them manage their customers' experience. But do these solutions actually support the customer experience management (CXM) competencies that CX pros must develop in their businesses? This report lays out how this technology landscape meets businesses' CXM needs and the things that CX pros must consider as they and their business partners evaluate these tools. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Content And Commerce Technology: Traditional Marriage Dynamics Don't Apply Anymore

    Options To Support The Integration Of Marketing And Buying Experiences Are Evolving

    November 7, 2016 Mark Grannan

    Technology, marketing, and commerce groups often operating in silos leads to separate technology solutions for brand content and transactions. The resulting fragmented digital presence confuses the customer, is difficult to manage, and leaves revenue on the table. New commerce and content possibilities are emerging where legacy patterns will continue for the next three to five years. AD&D pros must be aware that cloud deployments, headless (API-only) solutions, and operating models expose a new way forward that will shape digital experience strategies.

  • For Application Development & Delivery Professionals

    REPORT: TechRadar™: Digital Experience Platform Technologies, Q3 2016

    September 13, 2016 Mark Grannan

    Organizations face an expanding ecosystem of technology supporting digital customer experiences, but they're falling behind on using the technology to provide great experiences. Application development and delivery (AD&D) professionals must take charge to help strategize, select, implement, and manage these solutions. This TechRadar defines the use cases, business value, and outlook for the core technologies that comprise the digital experience (DX) platform ecosystem.

  • For Enterprise Architecture Professionals

    REPORT: How To Archive Personalized, Contextualized Web Experiences

    Don't Let Compliance Obligations Stall Your Customer Experience Improvement Efforts

    September 8, 2016 Cheryl McKinnon

    Banks, insurance companies, and other firms with heavy compliance obligations are missing opportunities to use modern digital experience platforms. Legal and compliance teams can stifle website innovation if organizations can't capture client-facing content for discovery or regulatory purposes. This report highlights pain points in capturing componentized, personalized websites and reveals fresh approaches that enterprise architecture (EA) professionals can take to close the compliance gap.

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