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What US Mass-Affluent Investors Want From Their Investment Firms' Web Sites

Account And Portfolio Data Remain Most Important

    Why Read This Report

    Mass-affluent investors represent one-third of all US households and control about the same proportion of retail investment assets. Four in five online mass-affluent investors have visited their primary investment firm's Web site, and the majority have used the site's content and functionality, yet these visitors rate just a handful of Web site features as important. Basic features like account balances and portfolio information are rated most important as well as highest in quality.
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    • Four In Five Online Mass-Affluent Investors Visit Their Firms' Web Sites
    • Just A Few Site Features Are Important To Most Mass-Affluent Investors
    • Different Features Matter To Different Investor Segments
    • Clients Rate Many Web Site Features High In Quality

      Prioritize The Features That Matter Most To Your Customers
    • Supplemental Material
    • Related Research Documents