Why Read This
From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery and sharing capabilities. But adoption is lackluster. Something is being lost in the service-to-device journey. We applied Forrester's Convenience Quotient methodology to a sample of devices in combination with a featured music service to examine what makes for a good music experience on a device. The device that comes out strongest not only provides a compelling experience but also has low barriers to adoption, including the cost of the music itself.
Tags: Competitive Analysis, Consumer Electronics & Technology, Consumer Mobile Brands, Consumer Mobile Devices, Consumer Mobility, Consumer PCs, Customer Experience Management, Digital Home, eCommerce, Media & Entertainment, Music, Product & Solutions Strategies, Technology Product Strategies