For B2C Marketing Professionals

Who Flocks To Twitter? – A Social Computing Report

    Why Read This Report

    Eight percent of US online adults post and read updates on Twitter at least monthly, while another 4% read but don't post. While modest, both of these groups will prove powerful for marketers to tap. They're influential and highly active in social applications. Moreover, these Tweeters want to interact with you: 26% say they recently started to follow a company on Twitter. To tap this channel profitably, concentrate on delivering value, not just promoting your brand. Quickly engage people who mention your brand, share content worth tweeting about, recognize what tweets work, and dedicate staff to managing your Twitter presence.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.