Why Read This
Since 2010, Google has systematically built capabilities in areas such as digital wallets, payments, and comparison engines. These activities, as well as Google's reputation as one of the most disruptive firms in the market, have left many digital financial services executives worried about a potential new rival: Google Bank. To see how Google might disrupt retail financial services, this report explores the firm's actions, capabilities, and strategic options in this area.
Tags: Banking, eCommerce, Financial Planning, Financial Services, Innovation, Investments, Marketing & Strategy, Online Banking, Online Financial Products & Services, Personal Financial Management (PFM), Retail Payments