Xiaofeng Wang's Research
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For eBusiness & Channel Strategy Professionals
REPORT: New Retail Is Transforming Commerce
Get Ready For The Future Of Retail That Alibaba, JD, And Tencent Are Shaping
January 22, 2019Xiaofeng Wang
Alibaba's New Retail vision is now reality, and it's reshaping the retail landscape in China and beyond. JD.com, Tencent, and traditional retailers like Starbucks and Walmart are all jumping on the bandwagon. New Retail distills the essence of omnichannel commerce: delivering seamless customer experiences and increased operational efficiency. This report describes the early achievements of omnichannel transformations, what digital business pros at retailers can learn from early adopters, and how they can accelerate their omnichannel transformation.
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For eBusiness & Channel Strategy Professionals
REPORT: Case Study: Intime Embraces New Retail Transformation To Drive Growth
Omnichannel Is The Foundation Of An Insights-Driven Retail Business
January 16, 2019Xiaofeng Wang
Traditional retailers struggle to meet the fast-changing expectations of omnichannel customers and drive business growth. While most firms are digitizing to some degree, transformations seldom yield the expected returns. Chinese department store chain Intime is an exception. It undertook an ambitious 500-day retail transformation program that resulted in a decade-high year-over-year sales growth of 18%. Digital business pros at traditional retailers can learn from Intime to accelerate their retail transformation journey beyond omnichannel.
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For eBusiness & Channel Strategy Professionals
REPORT: Transformation Goes Pragmatic
Key Takeaways From Forrester's Singapore And Hong Kong Predictions 2019 Events
January 14, 2019 Tom Mouhsian, Frederic Giron, Xiaofeng Wang, Achim Granzen
Forrester's Predictions 2019 events in Singapore and Hong Kong highlighted the major trends, opportunities, and challenges that companies will face and must address in 2019. This report outlines the key takeaways from both events to help digital business leaders in Asia Pacific (AP) prepare for and lead change in 2019 and beyond.
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For eBusiness & Channel Strategy Professionals
REPORT: From Singles' Day To Global Shopping Festival
This Year's 11.11 Event Showcased Alibaba's Business And Technology Innovations
December 10, 2018Xiaofeng Wang
2018 marks the 10th anniversary of Singles' Day, the world's largest shopping festival. This year, event creator Alibaba renamed it the 11.11 Global Shopping Festival; the nearly $31 billion in sales set a new record. Alibaba used the rebranding as an opportunity to scale innovations like its New Retail model, run pilots in industries like hotels and automobile, and test its New Manufacturing vision. Digital business pros can use this report to learn from Alibaba's latest innovations and apply those lessons to their global omnichannel strategy.
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For B2C Marketing Professionals
REPORT: The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018
The Seven Providers That Matter Most And How They Stack Up
October 23, 2018Xiaofeng Wang
In our 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions, Datalicious, Fractal Analytics, Impact, Neustar, and Nielsen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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