Xiaofeng Wang

Senior Analyst serving B2C Marketing PROFESSIONALS

Xiaofeng helps B2C Marketing leaders develop effective digital marketing strategies for the greater China market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behavior of Chinese consumers and how to harness digital platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an M.A. in integrated marketing communication from Emerson College, an M.A. in communication from Tsinghua University, and a B.A. with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Research Coverage

Xiaofeng Wang's Research

  • For B2C Marketing Professionals

    Report: Benchmarking Social Marketing Efforts In China In 2015

    B2C marketers in China continue to invest in social marketing even though most don't know how their company's efforts stack up against the competition. Two years ago, we published a report bench...

    • Downloads: 36
  • For B2C Marketing Professionals

    Report: Brief: Smart Banks Tap Into Customers' Mobile Moments

    Mobile banking is gaining momentum worldwide, and mobile moments are the next battleground for banks. While Chinese consumers are rapidly embracing mobile moments, most banks have yet to follow ...

    • Downloads: 134
  • For B2C Marketing Professionals

    Report: Take Three Steps Toward Social Success

    B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Forrester'...

    • Downloads: 54
  • For CMO Professionals

    Report: Predictions 2016: The Entitled Customer Emerges In Asia Pacific

    Digital experiences are the new normal for customers across Asia Pacific (AP), empowered by widespread — and in some cases now universal — access to mobile technology. They're no lon...

    • Downloads: 122
  • For eBusiness & Channel Strategy Professionals

    Report: 2015 China Mobile Banking Functionality Benchmark

    Forrester evaluated the mobile banking offerings of five of China's largest retail banks plus Alipay. The banks all deliver the basics, with a variety of informational and transactional features...

    • Downloads: 99
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