For B2C Marketing Professionals

REPORT: The Forrester Wave™: Adobe Implementation Services, Q2 2020

The 12 Providers That Matter Most And How They Stack Up

June 25, 2020Xiaofeng Wang, Ted Schadler

In our 24-criterion evaluation of Adobe implementation service providers, we identified the 12 most significant ones — Accenture, Adobe, Cognizant, Deloitte, Dentsu, HCL Technologies, IBM, ICF Next, Infosys, Publicis Sapient, Tata Consultancy Services (TCS), and WPP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

For eBusiness & Channel Strategy Professionals

REPORT: China Shopper Insights And The Impact Of COVID-19

May 29, 2020 Satish Meena, Xiaofeng Wang

COVID-19 has had a dramatic impact on the global retail business. China took the first hit, seeing $328 billion consumer goods sales ebb away in Q1 2020. Chinese consumers, including those in older generations, have further embraced eCommerce. While retailers and brands moved business and customer engagement online to capture that spending, the eCommerce spike wasn’t enough to offset the sharp decrease in offline retail. Some retailers expect sales to rebound quickly in Q2 2020, fueled by “revenge buying.” Retailers can use this report to better understand changes in shopping behaviors and prepare an adaptive retail strategy that stretches from crisis management to adaptation and recovery. Methodology The Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1) was fielded from April 10 to April 15, 2020. This online survey included 1,119 respondents in Canada; 1,106 respondents in China; 1,116 respondents in France; 1,137 respondents in Italy; 1,118 respondents ages the UK; and 1,122 respondents in the US.

For B2C Marketing Professionals

REPORT: Your Global Martech Stack Won't Cut It In China

Assemble A Local Martech Stack To Support Your Marketing Strategy In China

April 7, 2020Xiaofeng Wang

Global marketers struggle to adapt to the unique and fast-changing digital ecosystem in China. Many of their global marketing technology (martech) vendors either lack a business presence in the country or haven't localized their offerings well to address marketers' needs. Meanwhile, Chinese martech vendors are growing rapidly and their offerings now represent viable options. This report guides global marketers through China's dynamic martech ecosystem to better localize their martech stack in the country.

For eBusiness & Channel Strategy Professionals

REPORT: Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China

March 23, 2020Xiaofeng Wang, Danny Mu

Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has been fighting back, partnering with Alibaba to accelerate its business growth in China. Alibaba's New Retail solutions and broad ecosystem enabled Starbucks to create effective experiences throughout the customer journey and grow its business. Digital business pros can use this case study learn how to accelerate retail business growth with broad online and offline ecosystems.

For eBusiness & Channel Strategy Professionals

REPORT: Forrester Infographic: The 3D Connected Consumer In Hong Kong

Create A Portfolio Of Experiences That Maps To How Your Customers Connect

March 19, 2020Xiaofeng Wang

Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.