Xiaofeng   Wang

Xiaofeng Wang

Senior Analyst Serving B2C Marketing Professionals

Xiaofeng helps B2C Marketing leaders develop effective digital marketing strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an M.A. in integrated marketing communication from Emerson College, an M.A. in communication from Tsinghua University, and a B.A. with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng Wang

Senior Analyst Serving B2C Marketing Professionals

Xiaofeng helps B2C Marketing leaders develop effective digital marketing strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an M.A. in integrated marketing communication from Emerson College, an M.A. in communication from Tsinghua University, and a B.A. with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng Wang's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

    The Seven Providers That Matter Most And How They Stack Up

    October 23, 2018Xiaofeng Wang

    In our 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions, Datalicious, Fractal Analytics, Impact, Neustar, and Nielsen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: Leverage AI To Improve Marketing Efficiency

    Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value — And What Marketers Must Do Now To Prepare

    August 24, 2018Xiaofeng Wang

    Artificial intelligence (AI) is just beginning to gain widespread traction in marketing as early adopters experiment with it in their marketing practices. At this point, marketers need help differentiating between gimmicks and actual transformative use cases that can truly deliver both business and customer value. This report tells marketers how to apply AI in marketing to improve its efficiency.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Marketing Measurement And Optimization In Asia Pacific, Q3 2018

    Forrester's Overview Of 12 Marketing Measurement And Optimization Solution Providers

    July 11, 2018Xiaofeng Wang

    Marketers use marketing measurement and optimization solutions to guide data-driven strategy, enable predictive planning, and capture cross-channel insights. But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers in Asia Pacific should use Forrester's Now Tech report to understand the value they can expect from a marketing measurement and optimization solution provider and select vendors based on size and functionality.

  • For B2C Marketing Professionals

    REPORT: Master The Fundamentals Of Marketing Measurement

    Prioritize The Right Measures To Market Effectively In Asia

    April 25, 2018Xiaofeng Wang

    Marketers in Asia have an urgent need to meet the increasing demands of empowered consumers and address the rising pressure to drive growth. Relying on old measurement tactics will not suffice; Instead, they must embrace a scientific approach to measuring marketing ROI and outcomes. Marketers in Asia can use this report to understand the best practices for improving their marketing measurement — and the major barriers they face in doing so.

  • For B2C Marketing Professionals

    REPORT: Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion

    April 2, 2018Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and Tencent are making into global markets, starting with Southeast Asia (SEA). These firms are investing aggressively in eCommerce, payments, and ride-sharing to create digital ecosystems that give SEA marketers options beyond assumed leaders like Google and Facebook. B2C marketing pros can use this report to learn how digital ecosystems are changing in SEA and how to prepare for success.

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