Xiaofeng Wang

Senior Analyst serving B2C Marketing PROFESSIONALS

Xiaofeng helps B2C Marketing leaders develop effective digital marketing strategies for the greater China market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behavior of Chinese consumers and how to harness digital platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.


Xiaofeng holds an M.A. in integrated marketing communication from Emerson College, an M.A. in communication from Tsinghua University, and a B.A. with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Research Coverage

Xiaofeng Wang's Research

  • For B2C Marketing Professionals

    Report: Content Marketers Should Use Messaging Apps To Build Long-Term Customer Relationships

    The Asia Pacific (AP) region is a leader in innovative messaging apps. Apps like WeChat, Line, and KakaoTalk are transforming into digital platforms where users interact and trade, giving market...

    • Downloads: 6
  • For B2C Marketing Professionals

    Report: Reinvent Customer Relationships With WeChat Mobile

    WeChat is the largest mobile social app in Asia Pacific. Offering advanced features and services that go far beyond messaging to both consumers and marketers, it dominates Chinese consumers' mob...

    • Downloads: 68
  • For B2C Marketing Professionals

    Report: Brief: The Power Of Borrowed Mobile Moments

    Marketers are struggling to keep up with Chinese consumers, who have high expectations of their mobile experiences. Mobile moments are the next competitive battleground, but very few brands actu...

    • Downloads: 57
  • For B2C Marketing Professionals

    Report: The New Mobile Mind Shift Index: China

    Marketers in China are lagging behind consumers in mobile adoption, and they need to do a better job understanding mobile behavior trends to develop effective mobile strategies. Forrester's newl...

    • Downloads: 78
  • For B2C Marketing Professionals

    Report: Overcome Top Digital Challenges In 2015

    As online penetration in China approaches 50%, marketing leaders are handling larger digital marketing budgets and taking on more responsibilities than ever before. As a result, they need more a...

    • Downloads: 106
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