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Xiaofeng   Wang

Xiaofeng Wang

Senior Analyst Serving B2C Marketing Professionals

Xiaofeng helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms like Alibaba and WeChat to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an MA in integrated marketing communication from Emerson College, an MA in communication from Tsinghua University, and a BA with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng Wang

Senior Analyst Serving B2C Marketing Professionals

Xiaofeng helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms like Alibaba and WeChat to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an MA in integrated marketing communication from Emerson College, an MA in communication from Tsinghua University, and a BA with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng Wang's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Applying The Forrester Wave™: Adobe Implementation Services, Q2 2020 To Asia Pacific

    Identify The Right Adobe Service Provider For Your Business

    July 31, 2020Xiaofeng Wang

    In June 2020, we published a Forrester Wave™ evaluation of Adobe implementation services. We used 24 criteria to evaluate 12 service providers globally. In this report, we compile the additional insights that Asia Pacific-based customers of Adobe service providers shared with us during the evaluation process. Highlights include what drives buyers to select (or leave) an Adobe service provider and how clients in Asia Pacific (AP) should apply the Forrester Wave to their organization's specific needs and preferences.

  • For B2C Marketing Professionals

    REPORT: The Case Study Bonanza Of Adobe Implementations

    July 29, 2020Xiaofeng Wang, Ted Schadler

    Adobe is one of the most important digital experience platforms, but it doesn’t work out of the box. Any marketing, commerce, or experience pro will want to find the best implementation partner; it can be the difference between success and disappointment. In “The Forrester Wave™: Adobe Implementation Services, Q2 2020,” we evaluated 12 global Adobe service providers; each brings different capabilities to the table. This workbook details how service providers help solve business challenges by implementing Adobe platforms in specific cases across different sectors

  • For CIO Professionals

    REPORT: The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever

    July 14, 2020 Stephanie Balaouras, Laura Koetzle, Martin Gill, Martha Bennett, Dan Bieler, Sam Higgins, Leslie Joseph, Anjali Lai, Tom Mouhsian, Xiaofeng Wang

    The pandemic has already forced firms and policymakers to do things that were previously considered impossible. This is just the beginning. Given its gravity, the effects of COVID-19 — along with other unpredictable eruptions of systemic risk — will continue to surface over the next decade. In this report, we outline how changes in customers, experiences, work, technology, and business resiliency will alter business permanently over the next five years and beyond.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Adobe Implementation Services, Q2 2020

    The 12 Providers That Matter Most And How They Stack Up

    June 25, 2020Xiaofeng Wang, Ted Schadler

    In our 24-criterion evaluation of Adobe implementation service providers, we identified the 12 most significant ones — Accenture, Adobe, Cognizant, Deloitte, Dentsu, HCL Technologies, IBM, ICF Next, Infosys, Publicis Sapient, Tata Consultancy Services (TCS), and WPP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: China Shopper Insights And The Impact Of COVID-19

    May 29, 2020 Satish Meena, Xiaofeng Wang

    COVID-19 has had a dramatic impact on the global retail business. China took the first hit, seeing $328 billion consumer goods sales ebb away in Q1 2020. Chinese consumers, including those in older generations, have further embraced eCommerce. While retailers and brands moved business and customer engagement online to capture that spending, the eCommerce spike wasn’t enough to offset the sharp decrease in offline retail. Some retailers expect sales to rebound quickly in Q2 2020, fueled by “revenge buying.” Retailers can use this report to better understand changes in shopping behaviors and prepare an adaptive retail strategy that stretches from crisis management to adaptation and recovery. Methodology The Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1) was fielded from April 10 to April 15, 2020. This online survey included 1,119 respondents in Canada; 1,106 respondents in China; 1,116 respondents in France; 1,137 respondents in Italy; 1,118 respondents ages the UK; and 1,122 respondents in the US.

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