Xiaofeng   Wang

Xiaofeng Wang

Senior Analyst Serving B2C Marketing Professionals

Xiaofeng helps B2C Marketing leaders develop effective digital marketing strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an M.A. in integrated marketing communication from Emerson College, an M.A. in communication from Tsinghua University, and a B.A. with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng Wang

Senior Analyst Serving B2C Marketing Professionals

Xiaofeng helps B2C Marketing leaders develop effective digital marketing strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an M.A. in integrated marketing communication from Emerson College, an M.A. in communication from Tsinghua University, and a B.A. with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng Wang's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion

    April 2, 2018Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and Tencent are making into global markets, starting with Southeast Asia (SEA). These firms are investing aggressively in eCommerce, payments, and ride-sharing to create digital ecosystems that give SEA marketers options beyond assumed leaders like Google and Facebook. B2C marketing pros can use this report to learn how digital ecosystems are changing in SEA and how to prepare for success.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Talent, AI, And Trust Will Be The Game-Changers For Asian Business Leaders In 2018

    Key Takeaways From Forrester's Predictions 2018 Events In Singapore And Hong Kong

    January 31, 2018Xiaofeng Wang

    Forrester's Predictions 2018 events in Singapore and Hong Kong highlighted the major trends, opportunities, and challenges that companies must address to thrive in 2018. This report outlines the key takeaways from both events to help digital business leaders in Asia to prepare for and lead change in 2018 and beyond.

  • For eBusiness & Channel Strategy Professionals

    REPORT: AI And Offline Retail: Alibaba's Recipe For Another Smashing Singles' Day

    A Look At Alibaba's Digital Innovations And Its "New Retail" Vision

    January 8, 2018Xiaofeng Wang

    Alibaba, the creator of Singles' Day, the world's largest online shopping festival, attained a new sales record on Singles' Day 2017: a whopping $25 billion in just 24 hours. More importantly, Alibaba demonstrated the power of its New Retail vision and digital innovation capabilities like artificial intelligence (AI) and intelligent agents. Digital business professionals can use this report to understand digitally advanced Chinese consumers and leverage Alibaba's digital innovations to create better online and offline shopping experiences around the world.

  • For B2C Marketing Professionals

    REPORT: Overcome Top Enterprise Marketing Technology Challenges In Asia Pacific

    Start By Aligning Your EMT Strategy Across Business Functions

    January 3, 2018Xiaofeng Wang

    Marketers in Asia Pacific (AP) invest in enterprise marketing technology (EMT) to better understand and engage empowered customers. However, many struggle to break down data, technology, and organizational silos to create an EMT strategy that is aligned across the company. This report uses insights from a survey of AP-based marketing leaders and in-depth interviews with senior marketing professionals in the region to provide guidance that marketing pros can use for their own EMT strategies and road maps.

  • For B2C Marketing Professionals

    REPORT: Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region

    October 3, 2017Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors' solution availability and localization efforts vary across the region. This report helps marketers understand EMSS vendors' Asia Pacific strategies and outlines key factors to consider when making EMSS investments in the region.

View all of Xiaofeng Wang's Research

Clients Who Work With Xiaofeng Wang Also Work With:

View all related analysts