Xiaofeng   Wang

Xiaofeng Wang

Senior Analyst Serving B2C Marketing Professionals

Xiaofeng helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms like Alibaba and WeChat to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an MA in integrated marketing communication from Emerson College, an MA in communication from Tsinghua University, and a BA with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng Wang

Senior Analyst Serving B2C Marketing Professionals

Xiaofeng helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms like Alibaba and WeChat to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.

Previous Work Experience

Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.

Education

Xiaofeng holds an MA in integrated marketing communication from Emerson College, an MA in communication from Tsinghua University, and a BA with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.

Xiaofeng Wang's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: A Guide To Marketing Into China

    Stop Seeking Chinese Equivalents Of Western Marketing Approaches

    May 8, 2019Xiaofeng Wang

    China is increasingly important to global marketers, as it is expected to become the world's largest consumer market in 2019. However, many foreign brands are struggling to keep pace with more sophisticated consumer expectations and fierce local competitors. Seeking Chinese equivalents of Western marketing approaches no longer works. Global marketers can use this report to guide their marketing strategies and approaches in China.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

    Forrester's Overview Of 23 Data Management Platform Providers

    April 29, 2019Xiaofeng Wang

    Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to realize these benefits, they must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketers in Asia Pacific (AP) should use this report to understand the value they can expect from a DMP provider and how to select one based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: New Retail Is Transforming Commerce

    Get Ready For The Future Of Retail That Alibaba, JD, And Tencent Are Shaping

    January 22, 2019Xiaofeng Wang

    Alibaba's New Retail vision is now reality, and it's reshaping the retail landscape in China and beyond. JD.com, Tencent, and traditional retailers like Starbucks and Walmart are all jumping on the bandwagon. New Retail distills the essence of omnichannel commerce: delivering seamless customer experiences and increased operational efficiency. This report describes the early achievements of omnichannel transformations, what digital business pros at retailers can learn from early adopters, and how they can accelerate their omnichannel transformation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Intime Embraces New Retail Transformation To Drive Growth

    Omnichannel Is The Foundation Of An Insights-Driven Retail Business

    January 16, 2019Xiaofeng Wang

    Traditional retailers struggle to meet the fast-changing expectations of omnichannel customers and drive business growth. While most firms are digitizing to some degree, transformations seldom yield the expected returns. Chinese department store chain Intime is an exception. It undertook an ambitious 500-day retail transformation program that resulted in a decade-high year-over-year sales growth of 18%. Digital business pros at traditional retailers can learn from Intime to accelerate their retail transformation journey beyond omnichannel.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Transformation Goes Pragmatic

    Key Takeaways From Forrester's Singapore And Hong Kong Predictions 2019 Events

    January 14, 2019 Tom Mouhsian, Frederic Giron, Xiaofeng Wang, Achim Granzen

    Forrester's Predictions 2019 events in Singapore and Hong Kong highlighted the major trends, opportunities, and challenges that companies will face and must address in 2019. This report outlines the key takeaways from both events to help digital business leaders in Asia Pacific (AP) prepare for and lead change in 2019 and beyond.

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