Yini   Song

Yini Song

Principal Consultant

Yini specializes in leading and managing strategic client engagements. She’s a key member of Forrester’s Beijing consulting team. She works with leading international and local technology companies on their strategic topics that drive thought leadership. She also leads research-based consulting initiatives to help business and IT leaders master digital and customer experience transformation programs.

Previous Work Experience

Yini has rich experience in strategic management consulting, IT strategy, and business transformation projects. Prior to joining Forrester, she worked as a senior business transformation and strategy project manager in Lenovo Group. Before Lenovo, Yini served as a senior consultant in Booz & Company (now Strategy&, a subsidiary of PWC).

Education

Yini holds a master’s degree in airport planning and management from Loughborough University, UK and a bachelor’s degree in operations management from the University of Greenwich, UK.

Yini Song

Principal Consultant

Yini specializes in leading and managing strategic client engagements. She’s a key member of Forrester’s Beijing consulting team. She works with leading international and local technology companies on their strategic topics that drive thought leadership. She also leads research-based consulting initiatives to help business and IT leaders master digital and customer experience transformation programs.

Previous Work Experience

Yini has rich experience in strategic management consulting, IT strategy, and business transformation projects. Prior to joining Forrester, she worked as a senior business transformation and strategy project manager in Lenovo Group. Before Lenovo, Yini served as a senior consultant in Booz & Company (now Strategy&, a subsidiary of PWC).

Education

Yini holds a master’s degree in airport planning and management from Loughborough University, UK and a bachelor’s degree in operations management from the University of Greenwich, UK.