Zhi-Ying   Barry

Zhi-Ying Barry

Analyst Serving eBusiness & Channel Strategy Professionals

Zhi-Ying serves eBusiness & Channel Strategy Professionals within the Asia Pacific financial services and retail sectors. Her research focuses on how digital technologies are transforming the way financial institutions and retail enterprises interact and engage with empowered customers. She helps clients understand the digital financial services and retail landscape in Asia Pacific, and she advises them on how to leverage digital technologies to create new sources of value for customers in the region.

Prior to this role, Zhi-Ying was a researcher on the eBusiness & channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Prior to joining Forrester, Zhi-Ying was an analyst at Wealth-X, where she researched global wealth trends. Before that, she was a financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi-Ying's views on mobile banking and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi-Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi-Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.

Zhi-Ying Barry

Analyst Serving eBusiness & Channel Strategy Professionals

Zhi-Ying serves eBusiness & Channel Strategy Professionals within the Asia Pacific financial services and retail sectors. Her research focuses on how digital technologies are transforming the way financial institutions and retail enterprises interact and engage with empowered customers. She helps clients understand the digital financial services and retail landscape in Asia Pacific, and she advises them on how to leverage digital technologies to create new sources of value for customers in the region.

Prior to this role, Zhi-Ying was a researcher on the eBusiness & channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Prior to joining Forrester, Zhi-Ying was an analyst at Wealth-X, where she researched global wealth trends. Before that, she was a financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi-Ying's views on mobile banking and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi-Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi-Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.

Zhi-Ying Barry's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Q&A: The Top Five Questions Digital Financial Services Leaders Should Ask About AI In 2019

    Digital Execs Must Ask Strategic Questions

    January 15, 2019Zhi-Ying Barry

    Interest in using AI is growing rapidly in the financial services sector. But digital financial services execs must be careful to not get caught up in the madness of chasing the next lofty AI project. Instead, stop and consider whether your organization is pursuing the right AI initiatives and what your organization must do for long-term AI success. This report dives into the impact of AI on financial services and the questions digital financial services execs should ask in 2019.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Provide Easy And Flexible Ways To Send And Transfer Money

    Digital Feature Fix: Offer A Wide Range Of Money Transfer Timing And Viewing Options

    January 10, 2019Zhi-Ying Barry

    Conducting money transfers is one of the top five activities that customers want to use mobile banking for. Yet while most banks make money transfers convenient — such as letting customers transfer money without a recipient bank account number — not all give customers the choice of scheduling future-dated or recurring money transfers or let them edit these transfers. This report lays out how digital banking leaders can enable a wide range of money transfer and viewing options by illustrating best practices from leading banks.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Create Value For Customers With Nonbank Offers

    Digital Feature Fix: Engage Customers With Contextual And Personalized Offers

    December 13, 2018 Arnav Gupta, Aurelie L'Hostis, Zhi-Ying Barry

    Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At their best, nonbank offers provide a way to engage customers, drive app use, and create benefits for all parties involved. Digital banking teams should read this report to understand how to integrate nonbank offers and rewards and market them within digital banking.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Beyond The Hype: How Banks Use AI To Drive Operational Efficiency

    Banks Show Big Appetite For AI-Driven Risk Management And Efficiency

    December 6, 2018Zhi-Ying Barry

    Banks around the world have identified artificial intelligence (AI) as a key priority and are interested in AI implementations. But many digital banking executives don't know where to start or what to focus on. The hype around AI makes this even harder. This report examines the current AI-driven operational efficiency banking use cases and business results to date.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Banks Make Slow But Steady Progress With Customer-Facing AI Use Cases

    But Despite The Hype, Only Some Banks Are Pursuing AI-Driven Customer Experience

    November 27, 2018Zhi-Ying Barry

    Many banks globally have identified artificial intelligence (AI) as a key priority and are interested in AI implementations. But many digital banking executives don't know where to start or what to focus on. The hype around AI makes this even harder. This report looks at current AI-driven customer-facing banking use cases and the business results to date.

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