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Zhi-Ying   Barry

Zhi-Ying Barry

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Zhi-Ying serves digital strategy professionals in the financial services and retail sectors across Asia Pacific. Her research focuses on the business and customer value that digital technologies bring; she advises clients on strategies to create new business models and sources of value for customers in the region. She works closely with digital executives at major banks, insurers, wealth management firms, and superannuation firms in Asia Pacific. Zhi-Ying is now based in Sydney, having previously worked in Forrester’s Singapore office.

Prior to this role, Zhi-Ying was a researcher on the eBusiness and channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Zhi-Ying’s previous roles include analyst at Wealth-X, where she researched global wealth trends, and financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi-Ying's views on digital transformation, digital banking and insurance, mobile banking, and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi-Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi-Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.

Zhi-Ying Barry

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Zhi-Ying serves digital strategy professionals in the financial services and retail sectors across Asia Pacific. Her research focuses on the business and customer value that digital technologies bring; she advises clients on strategies to create new business models and sources of value for customers in the region. She works closely with digital executives at major banks, insurers, wealth management firms, and superannuation firms in Asia Pacific. Zhi-Ying is now based in Sydney, having previously worked in Forrester’s Singapore office.

Prior to this role, Zhi-Ying was a researcher on the eBusiness and channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Zhi-Ying’s previous roles include analyst at Wealth-X, where she researched global wealth trends, and financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi-Ying's views on digital transformation, digital banking and insurance, mobile banking, and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi-Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi-Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.

Zhi-Ying Barry's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Open Banking In Singapore

    Banks Must Be Prepared To Take A Multimodal Approach

    September 21, 2020Zhi-Ying Barry

    Singapore is adopting an organic approach to open banking, facilitated by the Monetary Authority of Singapore (MAS). Although open banking is not mandatory, Singaporean banks are embracing it, actively adopting APIs to build partnerships and participate in ecosystems. We expect to see customers demand more access to and control over their data in an open future. Digital business professionals should read this report to understand what banks and other industry players should do to respond to open banking.

  • For eBusiness & Channel Strategy Professionals

    REPORT: COVID-19 Is Forcing Lenders To Transform

    Accelerate Small Business Lending Digital Transformation To Drive Growth And Demonstrate Leadership

    August 26, 2020Zhi-Ying Barry

    COVID-19 has exacerbated the liquidity challenge that small and medium-size businesses (SMBs) globally face. Many incumbent lenders have been forced to transform their systems and processes to help SMB customers access government-backed loans. This report examines what digital business professionals at lenders should do to accelerate the digital transformation of small business lending.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Plan For The Evolution Of Banking With Three COVID-19 Scenarios

    How Banking Execs Should Prioritize Across Customer Experience, Digital, Marketing, IT, Process, And Employee Experience

    August 26, 2020 Jacob Morgan, Jost Hoppermann, Peter Wannemacher, Meng Liu, Zhi-Ying Barry, Luis Deya

    COVID-19 has dampened banks' profits worldwide as they set aside billions for loan loss provisions. How banks fare depends on the broader how and when of pandemic and economic recovery. To help banking executives plan ahead in these uncertain times, this framework details three business scenarios and charts their impact on customers, products, the competitive landscape, technology, and regulation. It also helps banking executives prioritize in six business areas: CX, digital, marketing, IT, process, and EX.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Digital Experience Review™: Australian Mobile Banking Apps, Q3 2020

    CommBank Is Australia's Overall Digital Experience Leader

    July 14, 2020Zhi-Ying Barry, Riccardo Pasto

    Mobile apps are the touchpoint of choice for Australians to manage their finances. To see how helpful mobile apps are to customers, we evaluated the mobile apps of the Big Four Australian banks and one neobank. This report lays out where these companies excel and where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

  • For CIO Professionals

    REPORT: Center Your COVID-19 Business Recovery Planning Around Employee Understanding

    Build Empathy And Trust To Effectively Address Employee Concerns And Challenges

    June 17, 2020 Michael Barnes, Zhi-Ying Barry, Riccardo Pasto, Jinan Budge, Sam Higgins

    With COVID-19 restrictions easing, organizations are accelerating plans to reopen facilities and reengage customers physically as well as virtually. While Australians are more confident of their safety both inside and outside of the workplace, they still have major concerns. Organizations must factor these concerns into their current and post-pandemic strategy plans, including when and how to bring employees back to work. CIOs and other execs can use this report to understand the impact that COVID-19 continues to have on employees and factor this into business recovery strategies.

View all of Zhi-Ying Barry's Research

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