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Zhi Ying   Ng

Zhi Ying Ng

Analyst Serving eBusiness & Channel Strategy Professionals

Zhi Ying serves eBusiness & Channel Strategy Professionals within the Asia Pacific financial services and retail sectors. Her research focuses on how digital technologies are transforming the way financial institutions and retail enterprises interact and engage with empowered customers. She helps clients understand the digital financial services and retail landscape in Asia Pacific, and she advises them on how to leverage digital technologies to create new sources of value for customers in the region.

Prior to this role, Zhi Ying was a researcher on the eBusiness & channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Prior to joining Forrester, Zhi Ying was an analyst at Wealth-X, where she researched global wealth trends. Before that, she was a financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi Ying's views on mobile banking and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.

Zhi Ying Ng

Analyst Serving eBusiness & Channel Strategy Professionals

Zhi Ying serves eBusiness & Channel Strategy Professionals within the Asia Pacific financial services and retail sectors. Her research focuses on how digital technologies are transforming the way financial institutions and retail enterprises interact and engage with empowered customers. She helps clients understand the digital financial services and retail landscape in Asia Pacific, and she advises them on how to leverage digital technologies to create new sources of value for customers in the region.

Prior to this role, Zhi Ying was a researcher on the eBusiness & channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Prior to joining Forrester, Zhi Ying was an analyst at Wealth-X, where she researched global wealth trends. Before that, she was a financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi Ying's views on mobile banking and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.

Zhi Ying Ng's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe

    September 13, 2017Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors establish themselves in the global financial services ecosystem, they are reaching out to consumers in other countries and posing a potential threat to traditional financial firms there. This report shows how the BAT firms influence Chinese consumers, analyzes their expansion strategies in the finance industry, and tells digital business pros how to react to stave off the threat.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Adoption Of Automated Investment Services Remains Low

    To Tap Into The Potential Of Automated Investment Services, Digital Wealth Management Leaders Need To Overcome Barriers

    September 8, 2017Zhi Ying Ng

    The launch of automated investment services by Bank of America, Capital One, China Merchants Bank, OCBC Bank, Ping An Bank, and Wells Fargo is piquing executives' interest. While we expect other wealth management firms to rush to offer similar services to retail investors, most will not succeed. Why? Despite the potential of these services, few investors understand or use them. This report shows digital wealth management leaders what they need to know about automated investment services and how to spark customers' interest in those services and increase their use.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: How Emirates NBD Bank Connected Execution To Strategy

    The Bank Embarked Upon Digital Transformation And Realized Early Results

    July 26, 2017Zhi Ying Ng

    Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation program. Five years later, the bank has achieved remarkable business results, increasing both customer engagement and profitability. This report presents an in-depth analysis of how Emirates NBD moved from strategy to execution and highlights best practices that other digital business strategy executives can follow.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot

    July 13, 2017Zhi Ying Ng, Aurelie L'Hostis, Peter Wannemacher

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate their future needs and improve their financial well-being. We used our Mobile Banking Benchmark methodology to evaluate the retail mobile banking services of 53 retail banks worldwide and found a widening gap between the leaders and other banks. This report lays out the best practices we found and the lessons for digital business strategy executives.

  • For eBusiness & Channel Strategy Professionals

    REPORT: 2017 New Zealand Mobile Banking Benchmark

    Kiwibank Edges Out Bank Of New Zealand With Good Usability

    June 8, 2017Zhi Ying Ng

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their financial well-being. An increasing number of New Zealanders use digital banking and want a seamless experience from their banks. To help digital banking teams understand how their services compare with their peers, identify best practices, and improve their mobile banking services, we used our Mobile Banking Benchmark methodology to evaluate the mobile banking services of three retail banks in New Zealand.

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