Zhi Ying Ng

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Zhi Ying serves eBusiness & Channel Strategy Professionals within the Asia Pacific financial services and retail sectors. Her research focuses on how digital technologies are transforming the way financial institutions and retail enterprises interact and engage with empowered customers. She helps clients understand the digital financial services and retail landscape in Asia Pacific, and she advises them on how to leverage digital technologies to create new sources of value for customers in the region.

Prior to this role, Zhi Ying was a researcher on the eBusiness & channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Prior to joining Forrester, Zhi Ying was an analyst at Wealth-X, where she researched global wealth trends. Before that, she was a financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi Ying's views on mobile banking and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.

Zhi Ying Ng's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Disruptive Fintech Is Dead — Long Live Collaborative Fintech!

    Digital financial innovation shows no signs of abating, with a series of financial technology (fintech) startups placing Hong Kong and Singapore firmly on the innovation map. As FinovateAsia 201...

  • For eBusiness & Channel Strategy Professionals

    Report: Establish Customer-Centric Metrics For Digital Insurance

    Digital insurance success demands new metrics. Typical key performance indicators (KPIs) for digital insurance are often product-focused or channel-siloed, rather than customer-focused, and do n...

  • For eBusiness & Channel Strategy Professionals

    Report: Establish Customer-Centric Metrics For Digital Banking

    Digital banking success demands new metrics. Typical key performance indicators (KPIs) for digital banking are often product-focused or channel-siloed, rather than customer-focused, and do not e...

  • For eBusiness & Channel Strategy Professionals

    Report: Banks: You're Building Too Many Apps

    Financial institutions have developed multiple apps to address specific customer needs and to offer new services; some banks boast portfolios of more than 20 apps. However, the era of quick and ...

  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Banks Are Missing Mobile Banking's Three Big Opportunities

    Banks are missing three key opportunities to turn mobile banking into an engagement platform. This report outlines each of these opportunities and shows digital business strategy professionals w...

View all of Zhi Ying Ng's Research

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