Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.


Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

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6 results in Reports

  • Zia Daniell Wigder
  • Commerce Solutions
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Global eCommerce Solutions

    Global businesses face a variety of challenges in building and operating successful international Web sites. Key to all global initiatives, however, is an internationally savvy technology partner:...

    • Downloads: 2004
  • For eBusiness & Channel Strategy Professionals

    Report:Using International Shipping To Reach Online Shoppers Around The Globe

    How US Online Retailers Can Extend Their Offerings To Consumers Abroad

    Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

    • Downloads: 781
  • For eBusiness & Channel Strategy Professionals

    Report:Staffing For Effective eBusiness Globalization

    Navigating The Centralized Versus Localized Approach

    Today's global eBusiness executives are struggling to organize eBusiness operations that effectively support increasing international revenues. Companies have experimented with a variety of...

    • Downloads: 538
  • For eBusiness & Channel Strategy Professionals

    Report:Global Web Site Spending: Benchmarking Spending On International Offerings

    Despite the belt-tightening taking place at many businesses, the majority of companies do not plan to curtail spending on global Web initiatives in 2009. A survey of 250 Web site decision-makers...

    • Downloads: 337
  • For eBusiness & Channel Strategy Professionals

    Report:Global Expansion Through International Shipping

    Serving Customers In International Markets From A Domestic Base

    With budgets squeezed in today's economic environment, many US companies are looking for low-cost options to tap into international consumer demand. International shipping provides a way for...

    • Downloads: 335
  • For eBusiness & Channel Strategy Professionals

    Report:Using Tmall To Sell Online In China

    Understanding The Opportunity On China's Largest B2C Website

    Taking a business online in China is intimidating. Seemingly endless red tape, a diverse online population, and differences in consumer behavior are all issues a company must carefully consider....

    • Downloads: 258