Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.


Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

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7 results in Reports

  • Zia Daniell Wigder
  • Consumer Electronics
  • For eBusiness & Channel Strategy Professionals

    Report:A Snapshot Of Emerging Mobile Commerce In China

    Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

    With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

    • Downloads: 1071
  • For eBusiness & Channel Strategy Professionals

    Report:Global Online Population Forecast, 2009 To 2014

    An Overview Of Global Adoption To Help Plan For International Initiatives

    Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population...

    • Downloads: 1294
  • For eBusiness & Channel Strategy Professionals

    Report:US Cross-Border Online Shoppers

    Tapping Into US Demand For International Products

    While the overwhelming majority of online shoppers in the US purchase only from domestic Web sites, more than one-quarter have bought items from online retailers based outside of the US. Among...

    • Downloads: 315
  • For eBusiness & Channel Strategy Professionals

    Report:The Global eCommerce Adoption Cycle

    An Analysis Of eCommerce Evolution In 18 Markets Around The Globe

    It took many years for eCommerce to first gain traction among online users. Early Internet users failed to shop extensively online: The number of online stores was limited, consumers didn't feel...

    • Downloads: 1839
  • For eBusiness & Channel Strategy Professionals

    Report:How To Win Over European Online Shoppers

    Email And Site Tips For Success In Seven Different European Markets

    Many businesses, especially those expanding into Europe for the first time, take a blanket approach to the European market: Web sites are merely replicated throughout Europe with nearly identical...

    • Downloads: 442
  • For eBusiness & Channel Strategy Professionals

    Report:Tactics To Attract Recession-Weary Online Buyers Around The Globe

    Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...

    • Downloads: 307
  • For eBusiness & Channel Strategy Professionals

    Report:Global Online Population Forecast, 2008 To 2013

    Despite the global economic slowdown, worldwide use of the Internet continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is...

    • Downloads: 1079