Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture (EA) Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of EA Professionals and IT strategists.

Previous Work Experience

Alex joined Forrester in 2005 as a principal analyst, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Prior to Forrester, Alex published many articles and spoke at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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4034 results in Reports

    • For Application Development & Delivery Professionals

      Report:Brief: Put Developers On The Front Lines Of App Support

      DevOps Culture Begins With Visibility And Responsibility

      The separation of development (Dev) and operations (Ops) has created inherently dysfunctional relationships that mere good intentions cannot mend. At the root of the problem are their different...

      • Downloads: 141
    • For Enterprise Architecture Professionals

      Report:Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

      New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

      In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from...

      • Downloads: 200
    • For Infrastructure & Operations Professionals

      Report:Forrester's Workforce Engagement And Flow Survey Instrument

      This instrument analyzes cognitive flow for employees in the workplace. This instrument is divided into two sections: The first part captures basic demographic details and asks general questions to...

      • Downloads: 1
    • For Enterprise Architecture Professionals

      Report:PMOs In The Age Of The Customer

      Designing The Strategy That Gets You There

      Internally facing project management offices (PMOs) that support technology management can easily lose sight of the fact that they play a critical role in delivering products and services to their...

      • Downloads: 425
    • For eBusiness & Channel Strategy Professionals

      Report:Online Retailers: Focus On Serving Your Customers In Their Mobile Moments

      You Have Many Opportunities To Drive Sales And Customer Loyalty

      For the past 20 years, online retailers have been steadily taking market share away from traditional retailers. Initially, they used price arbitrage, but more recently have shifted focus to...

      • Downloads: 236
    • For CIO Professionals

      Report:Innovation Creates Options For Future Business Value

      Business Case: The Innovation Playbook

      Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will result...

      • Downloads: 902
    • For CIO Professionals

      Report:Brief: Build Your Localization Strategy For Chinese Technology Vendors Now

      Chinese Enterprises Should Plan For A Local Vendor Strategy

      Since China opened up to the world in the late 1970s, the Chinese government has leveraged products from leading US and European technology vendors to help public and private sector organizations...

      • Downloads: 57
    • For Sourcing & Vendor Management Professionals

      Report:Quick Take: The Rimini Street Ruling Has Serious Implications For Oracle Customers

      Partial Summary Judgment Means That Outsourced Hosting And Customization May Breach Many Software License Agreements

      This report explains why the Nevada District Court's recent decision on some of the issues in the four-year-old Oracle versus Rimini Street case has significant implications for sourcing...

      • Downloads: 157
    • For Security & Risk Professionals

      Report:The State Of Business Continuity 2015: Planning, Maintenance, And Exercises

      Part 2: BC Plans Fail To Address Looming Cybersecurity And Third-Party Risks

      A resilient company can absorb the impact of any unexpected event without failing to deliver on its brand promise. In this report, the second in a series highlighting the current state of business...

      • Downloads: 105
    • For Customer Experience Professionals

      Report:Drive Customer-Centric Employee Behavior With Rewards And Recognition

      Companies that want to deliver great customer experiences need to engage their employees in the effort. That's why many firms set out to align their workforce by rewarding a rise in customer...

      • Downloads: 510
    • For Infrastructure & Operations Professionals

      Report:Nationwide Building Society Uses Cost Transparency To Achieve Customer Obsession

      Case Study: How CIO Debra Bailey Transformed Her TM Organization From Service Provider To Business Partner

      Nationwide Building Society's excellent customer service has enabled it to challenge far bigger UK banks for consumers' business. But it isn't sitting still: Nationwide is thriving in the age of the...

      • Downloads: 84
    • For CIO Professionals

      Report:Case Study: Data-Driven Customer Engagement Transforms Public Services

      Société De Transport De Montréal Thanks Passengers And Drives Revenues

      Airlines court frequent fliers with rewards for loyalty and as a consequence get to know their customers better. Why not public transportation? In Canada, Société de Transport de...

      • Downloads: 185
    • For Enterprise Architecture Professionals

      Report:The Enterprise Architecture Practice In China In 2014

      For the past 20 years, China's economy has been one of the fastest-growing in the world across all industry verticals. In 2010, China overtook the US as the globe's largest manufacturer and is...

      • Downloads: 148
    • For B2C Marketing Professionals

      Report:Forrester Research World Mobile And Smartphone Adoption Forecast, 2014 To 2019 (Global)

      ForecastView Spreadsheet

      The number of global smartphone subscribers is expected to reach 3.5 billion by 2019, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 59% by 2019, up from 28% in...

      • Downloads: 15
    • For Enterprise Architecture Professionals

      Report:Assess Your Readiness For A Cohesive Information Strategy And Architecture Program

      Assessment: The Information Strategy And Architecture Playbook

      Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...

      • Downloads: 829
    • For Customer Experience Professionals

      Report:Quick Take: Amazon's Mayday Turns Customer Support Into Customer Experience's recently announced Mayday customer support feature is a major improvement on existing approaches, enabling customers to connect to live customer support professionals 24x7x365 —...

      • Downloads: 379
    • For Security & Risk Professionals

      Report:Build A High-Performance, Customer-Obsessed Security Organization

      Executive Overview: The S&R Practice Playbook

      As CIOs shift their focus to the business technology (BT) agenda, CISOs must accelerate their evolution to become business managers focused on retaining customer trust. To make this big transition,...

      • Downloads: 1106
    • For eBusiness & Channel Strategy Professionals

      Report:International Shipping Solutions For US Online Retailers

      Using Cross-Border Shipping To Reach Global Customers

      The US may boast the largest eCommerce market today, but eCommerce growth rates are far higher in other countries across Europe, Asia Pacific, Latin America, and other regions of the globe than in...

      • Downloads: 403
    • For Customer Experience Professionals

      Report:How To Move Your Company's Line Of Visibility

      Give Customers Greater Control Of Their Experiences By Exposing — And Hiding — The Right Elements Of Your Ecosystem

      Companies that excel at customer experience make deliberate and intentional decisions about where to place the line of visibility — the conceptual divide in a customer experience ecosystem that...

      • Downloads: 103
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2013: Key Metrics And Initiatives

      eCommerce continues to grow at a rapid pace; on average, the retailers surveyed for Forrester and's annual The State of Retailing Online study experienced 28% growth in sales in 2012 over...

      • Downloads: 1564
    • For Infrastructure & Operations Professionals

      Report:Key I&O Technology Trends To Watch In 2014, Part 1

      In The Age Of The Customer, Lean Technology Infrastructure Is A Must

      To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

      • Downloads: 342
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2014: European Digital Insurance

      Digital Executives Must Lead The Transformation To Digital Business

      Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising, fuelling...

      • Downloads: 624
    • For Security & Risk Professionals

      Report:Quick Take: Cisco's Acquisition Of Sourcefire Has Significant Potential

      But Only If Cisco Doesn't Strangle Innovation

      On July 23, 2013, Cisco announced its acquisition of network security specialist Sourcefire for $2.7 billion. With the acquisition of Sourcefire, Cisco confirms that customers do in fact want...

      • Downloads: 240
    • For B2C Marketing Professionals

      Report:2015: The Year Of The Big Digital Shift

      B2C Marketers Boost Digital Budgets Despite Lingering Knowledge Gaps

      A recovering economy is fueling increases in marketing budgets, while shifting consumer behaviors — particularly the embrace of digital and mobile tools — feed these increases into the...

      • Downloads: 391
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Readiness Index: 2013 eCommerce Global Study

      A Quantitative Assessment Of The Global eCommerce Landscape

      When firms are evaluating global expansion, they need to consider more than just the countries' macroeconomic conditions or consumer market size. Consumer payment behavior, in-ground courier...

      • Downloads: 782