Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture (EA) Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of EA Professionals and IT strategists.

Previous Work Experience

Alex joined Forrester in 2005 as a principal analyst, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Prior to Forrester, Alex published many articles and spoke at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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3898 results in Reports

    • For Security & Risk Professionals

      Report:Develop Mobile Security Metrics With Forrester's Tech Management Balanced Scorecard

      Performance Management: The Mobile Security Playbook

      Leading technology management organizations use Kaplan and Norton's Balanced Scorecard (BSC) as a framework for measuring performance and for selecting metrics that demonstrate business value....

      • Downloads: 126
    • For CMO Professionals

      Report:Brief: Orchestrate Marketing Insights In A Digital Command Center

      A Centralized Capability Helps Turns Insights Into Marketing Actions

      With empowered customers interacting with companies via digital and nondigital engagement channels, CMOs need to eschew silo-based teams and adopt a more flexible, customer-centric approach to...

      • Downloads: 112
    • For Customer Insights Professionals

      Report:Quick Take: Oracle Acquires Offline Data Powerhouse Datalogix

      The Deal Touts Ubiquitous Customer Recognition And Targeting, But Only If Oracle Manages The Integration Well

      On December 22, 2014, Oracle announced that it has signed an agreement to acquire Datalogix, the Colorado-based consumer transaction data firm. This acquisition adds yet another significant data...

      • Downloads: 92
    • For B2C Marketing Professionals

      Report:Brief: Use Social Marketing To Advance Customers On Their Financial Services Journey

      Social Is More Than Just A Discovery Tool

      B2C marketing professionals in the financial services industry in Asia Pacific (AP) are active on social networks like Facebook and Twitter. But many are novices in using social marketing to win,...

      • Downloads: 67
    • For eBusiness & Channel Strategy Professionals

      Report:Three Things Frightening Retailers Now

      An Analysis Of Web-Related Risk Factors Disclosed In SEC Filings

      eCommerce and technology have become a larger part of retail companies overall, but the benefits of web sales also come with significant risks. We looked at the risk factors cited in the U.S....

      • Downloads: 292
    • For Application Development & Delivery Professionals

      Report:The Offline Mobile Challenge

      Tackling Mobile Apps' Most Important And Difficult Feature

      Companies are adopting a business technology (BT) agenda with a focus on driving great customer experience, yet these experiences are increasingly delivered on devices with transient network...

      • Downloads: 207
    • For eBusiness & Channel Strategy Professionals

      Report:Best Practices In Mortgage Sales

      Weave Human And Digital Touchpoints Together To Improve The Experience And Drive Conversion

      The first in our financial product sales series, this report looks at how eBusiness executives can drive mortgage sales and improve the customer experience for both homebuyers and refinancers....

      • Downloads: 203
    • For Application Development & Delivery Professionals

      Report:Assess CRM Capabilities To Pinpoint Opportunities

      Assessment: The CRM Playbook

      This report describes the best practices assessment that underpins Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship...

      • Downloads: 2878
    • For CIO Professionals

      Report:Bridge Complex Customer Journeys With Continuous Business Services

      Digitally empowered customers are redefining how business is won, forcing firms to become digital businesses that leverage digital technologies across the ecosystem. Winning in this fast-paced...

      • Downloads: 301
    • For Application Development & Delivery Professionals

      Report:AD&D's Five Roles In Successful Website Globalization And Localization

      Technology Globalization Strategies Go Far Beyond Mere Translation

      Organizations are chasing new revenue streams. In many cases, that means geographic expansion via organic or inorganic growth, requiring marketing and eBusiness teams to port content to new regions...

      • Downloads: 216
    • For Application Development & Delivery Professionals

      Report:Self-Assess Your Modern Application Delivery Capabilities

      Modern application delivery requires new technology management capabilities to deliver software faster and with higher quality. As their companies become customer-obsessed, application development...

      • Downloads: 24
    • For CIO Professionals

      Report:Quick Take: Rackspace Aims To Deliver Great Managed Cloud Experiences In Asia Pacific

      Outside Of Core Markets, Its Managed Cloud Service Capabilities Are Limited By Its Physical Presence

      Five years ago, Rackspace made its entrance into Asia Pacific (AP) when it set up an office in Hong Kong. Since then, it has expanded into Australia, New Zealand, and India. At its analyst event on...

      • Downloads: 132
    • For Security & Risk Professionals

      Report:Quick Take: VMware Acquires AirWatch To Re-Energize Its Mobile Security Strategy

      On January 22, 2014, VMware announced its plans to acquire the company AirWatch for approximately $1.5 billion in cash, installments, and assumed equity. This major transaction comes on the heels of...

      • Downloads: 151
    • For eBusiness & Channel Strategy Professionals

      Report:US Mobile Payments Are Growing Slowly But Show Huge Revenue Potential

      ForecastView Document

      Forrester recently released its mobile payments forecast for the US, predicting the growth of in-person, remote, and peer-to-peer (P2P) mobile payments. We've been waiting for mobile payments to...

      • Downloads: 10
    • For CIO Professionals

      Report:Digital Predator Or Digital Prey?

      Six BT Transformation Strategies To Energize Your Digital Business

      By 2020 every business will become a digital predator or digital prey — which will your company evolve into? The answer to this question lies in how well you, as the CIO, and the executives in...

      • Downloads: 239
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013

      One Size Does Not Fit All Developer Needs

      Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...

      • Downloads: 2202
    • For Security & Risk Professionals

      Report:Develop Effective Security Metrics

      Performance Management: The S&R Practice Playbook

      Establishing meaningful security metrics is a key initiative for chief information security officers (CISOs) today, and for nearly all of them, it's a struggle. Some CISOs use a broad brush approach,...

      • Downloads: 2708
    • For Application Development & Delivery Professionals

      Report:Build An Agile Customer Data Support Organization

      In a customer-centric world, designing, architecting, building, and deploying processes and applications based solely on business requirements no longer works. Leading organizations need to take an...

      • Downloads: 346
    • For eBusiness & Channel Strategy Professionals

      Report:Retail eCommerce In Brazil: Marketing And Site Features

      A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features

      The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

      • Downloads: 166
    • For Enterprise Architecture Professionals

      Report:Getting Down To Basics On Smart Process Apps

      Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is part...

      • Downloads: 171
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2013: Marketing And Merchandising

      Forrester partnered with for its annual report of eCommerce benchmarks, gathered from a survey of retailers that sell online. We published the first 2013 report earlier this year, covering...

      • Downloads: 1063
    • For Customer Experience Professionals

      Report:The State Of Voice Of The Customer Programs, 2014: It's Time To Act

      Voice of the customer (VoC) programs are vital to improving customer experience; they both feed customer experience (CX) measurement and uncover the insights necessary to deliver better experiences....

      • Downloads: 623
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Dell's Nutanix Partnership Escalates The Hyperconvergence Vendor War

      Witness The Beginning Of A New Era In Infrastructure Convergence

      Dell's new original equipment manufacturer (OEM) partnership with hyperconvergence pioneer Nutanix adds a disruptive element to its portfolio that will help you design and deliver services more...

      • Downloads: 171
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Mobile Payments Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      While paper and physical charge cards continue to dominate online and offline retail shopping transactions, mobile payments doubled in the last year and will continue to grow at 43% annually through...

      • Downloads: 19
    • For B2C Marketing Professionals

      Report:Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global)

      ForecastView Spreadsheet

      The global tablet installed base will approach 1 billion devices by 2018, nearly tripling from its current level. While consumer-owned tablets will represent the vast majority of those in use, the...

      • Downloads: 4