Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture (EA) Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of EA Professionals and IT strategists.

Previous Work Experience

Alex joined Forrester in 2005 as a principal analyst, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Prior to Forrester, Alex published many articles and spoke at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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4245 results in Reports

    • For Security & Risk Professionals

      Report:Quick Take: Proofpoint Acquires Nexgate

      Acquisition Signals A Maturing Social Risk And Compliance Market, But Proofpoint Still Has 'Points To Prove'

      On October 23, 2014, Proofpoint announced that it had acquired social risk and compliance (SRC) vendor Nexgate for approximately $35 million. While smaller than other security or social media vendor...

      • Downloads: 73
    • For Customer Experience Professionals

      Report:The Data-Driven Design Revolution

      We have entered a new age — one in which the attitudes, rules, and behaviors that govern how firms use data are radically transforming. Highly agile startups and flat organizations are giving...

      • Downloads: 591
    • For CIO Professionals

      Report:Brief: Understanding Spark's Real Place In The Hadoop Landscape

      What CIOs Need To Know About Spark And Its Role In Their Data Strategies

      For many CIOs, Hadoop appears almost synonymous with the broader theme of big data. More recently, Spark has begun to attract interest, partly as an alternative to Hadoop's initial dependence on...

      • Downloads: 197
    • For Customer Experience Professionals

      Report:The Customer Experience Ecosystem Redefined

      Vision: The Customer Experience Ecosystem Playbook

      Customer experience (CX) competition is intensifying, and fundamental flaws in ambitious companies' CX ecosystems are thwarting their efforts to differentiate. To help customer experience...

      • Downloads: 1398
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: European Online Holiday Retail Sales Forecast, 2014

      European Online Holiday Sales Will Reach €35 Billion

      As Europe gears up for the most multidevice, multichannel holiday season ever, Forrester forecasts that online retail sales in Europe will generate €35 billion during the holiday months of...

      • Downloads: 85
    • For Application Development & Delivery Professionals

      Report:Are The Biggest Enterprise Software Vendors Now The Best Cloud Platform Bets?

      IBM, Microsoft, Oracle, And SAP As Cloud Platform Vendors

      Public cloud platforms are a foundation for applications that win, serve, and retain customers. The four largest enterprise software providers did relatively little to drive adoption of cloud...

      • Downloads: 585
    • For CIO Professionals

      Report:Market Overview: Public Cloud Infrastructure-As-A-Service (IaaS) In The European Market

      CIOs Benefit As Local Cloud Providers Position Themselves To Augment Hyperscale Leaders

      CIOs supporting their European operations with public cloud infrastructure see a market that appears healthy but fragmented. Hyperscale arrivals from the US mix with locally developed options and...

      • Downloads: 105
    • For B2B Marketing Professionals

      Report:Automate Your End-To-End L2RM Process

      Tools And Technology: The Lead-To-Revenue Playbook

      Myriad marketing automation vendors are vying to claim leadership in providing the software platforms to automate the lead-to-revenue management (L2RM) process. These vendors are integrating...

      • Downloads: 895
    • For Customer Experience Professionals

      Report:Washington Must Work Harder To Spur The Public's Interest In Digital Government

      Federal Agencies Are Spending Millions On Digital CX That Customers May Not Want

      Federal agencies will continue spending huge sums on digital customer experience (CX) for years to come. Their efforts have already given the American people more and better digital channels than...

      • Downloads: 115
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2015: Healthcare Retail Goes Live

      New Consumer Models Move To Scale

      The healthcare digital landscape will continue to mature in 2015 as insurers and providers build consumer-centric journeys that leverage best practices from retail industries. The main question...

      • Downloads: 447
    • For Application Development & Delivery Professionals

      Report:Should Your Web Content Management System Run In The Cloud?

      The Answer Should Be "Yes" More Often Than You'll Admit Today

      Web content management (WCM) systems are the cornerstone of digital experience platforms. But these tools have been slow to come to the cloud. Both vendors and end-user companies are to blame. WCM...

      • Downloads: 233
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Customer Analytics Solutions, Q1 2016

      The 11 Providers That Matter Most And How They Stack Up

      In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney...

      • Downloads: 436
    • For B2C Marketing Professionals

      Report:The Future Of Digital Media Buying

      Spurred by the adoption of digital technologies, media buying is changing dramatically. Using software to make data-driven buying decisions, marketing leaders are embracing programmatic buying to...

      • Downloads: 3315
    • For CIO Professionals

      Report:The Canadian Tech Market 2013 To 2014

      Sluggish Canadian Tech Market Will Accelerate In 2014

      Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

      • Downloads: 341
    • For Customer Experience Professionals

      Report:How Collaboration Improves Customer Experience

      Fifty-seven percent of today's information workers — those who use a computer at least 1 hour per day — regularly communicate with colleagues inside their organization, business partners,...

      • Downloads: 481
    • For Application Development & Delivery Professionals

      Report:Brief: Scale Out Your Infrastructure With SAP Business Suite Powered By Hana

      How To Manage High Data Volumes Up To 16 TB

      More than 2,000 firms have licensed SAP Business Suite powered by Hana, but some large firms have reached the limit to which they can scale up their infrastructure. This brief shows how application...

      • Downloads: 126
    • For eBusiness & Channel Strategy Professionals

      Report:The Future Of Mobile: From App Silos To Open Ecosystems

      Mobile Becomes The Experience Choreographer

      There isn't a single "thing" that will replace or disrupt mobile — not wearables, the Internet of Things, nor M2M. The future of mobile is more granular parts (or micro moments) that are...

      • Downloads: 400
    • For Infrastructure & Operations Professionals

      Report:Case Study: News UK Transformed Its Data Center To Become More Agile

      In the past decade, news media companies have witnessed substantial disruptive changes in their marketplace, spurring them to significantly accelerate their IT transformation initiatives. As we have...

      • Downloads: 229
    • For Application Development & Delivery Professionals

      Report:Take Five Steps To Apply The Forrester Wave™: Web Content Management Systems

      Weight Your Priorities To Rank Vendors For Your Scenario

      We evaluated the 10 largest web content management (WCM) vendors against 29 criteria in "The Forrester Wave: Web Content Management Systems, Q1 2015." The rankings reflect the general requirements...

      • Downloads: 372
    • For Application Development & Delivery Professionals

      Report:Brief: 2015 Mobile App Developer Platform Preferences

      Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player

      In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

      • Downloads: 119
    • For Application Development & Delivery Professionals

      Report:Optimize Business Processes And Govern Transformation

      Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...

      • Downloads: 595
    • For B2C Marketing Professionals

      Report:The Mechanics Of Trust

      Take A Three-Pronged Approach To Build Trust With Empowered Customers

      In today's always-on, post-digital world, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a modern,...

      • Downloads: 141
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: SaaS HR Management Systems, Q4 2014

      The Eight SaaS HRMS Providers That Matter Most And How They Stack Up

      In Forrester's 60 criteria evaluation of SaaS HR management systems (HRMS) vendors, we identified the eight most significant software providers serving medium to large companies — ADP,...

      • Downloads: 1256
    • For CMO Professionals

      Report:CMOs And CIOs Must Turn Collaboration Into Action

      Forrester/Forbes Insights CIO/CMO Survey Results Show Marginal Progress

      Chief marketing officers (CMOs) and their chief information officers (CIOs) must put a unified business technology (BT) agenda into practice that best wins, serves, and retains today's empowered...

      • Downloads: 224
    • For Application Development & Delivery Professionals

      Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

      Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

      To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

      • Downloads: 773