Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture (EA) Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of EA Professionals and IT strategists.

Previous Work Experience

Alex joined Forrester in 2005 as a principal analyst, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Prior to Forrester, Alex published many articles and spoke at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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4137 results in Reports

    • For Enterprise Architecture Professionals

      Report:Manage Your Customer Content In The Salesforce Context

      Enterprise Content Management Adds Value When Documents Drive Deals

      Salesforce has become a dominant platform for customer-facing sales and service professionals, as well as the marketing, operations, and technical teams that support them. Active users spend much of...

      • Downloads: 205
    • For CIO Professionals

      Report:Accelerating Technology Change Restructures US Services Employment

      Human Middleware And Transaction Processing Jobs Are Becoming Obsolete

      A perfect storm of technology change is streamlining, simplifying, and atomizing business processes. The effects will ripple across organizations, as human capital shifts from handling transactions...

      • Downloads: 120
    • For Enterprise Architecture Professionals

      Report:Brief: Ten Trends Will Reshape Customer Communications Management

      Enterprise architects face unprecedented pressure from the business to secure technology to help reduce print costs, prepare for mobile payment growth, and revise language used in customer...

      • Downloads: 308
    • For CIO Professionals

      Report:Quick Take: Huawei Announces Strong Growth And "Huawei Inside" Smart Cities

      Public Sector Offers Must Include Credible Security Assurances

      At its 11th Annual Global Analyst Summit, Huawei's Enterprise Business Group announced strong overall year-over-year growth, a booming enterprise business with investment in smart cities, and its...

      • Downloads: 112
    • For Customer Insights Professionals

      Report:The State Of Customer Analytics: Majority Of Firms Lack Sophistication

      Benchmarks: The Customer Analytics Playbook

      To assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 170 customer analytics and...

      • Downloads: 385
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Learning And Talent Development, Q1 2013

      The Nine Providers That Matter Most And How They Stack Up

      Learning and talent development are closely aligned in the best talent vendor offerings. This area of human resource management (HRM) is fast-growing and innovative in its use of social, cloud, and...

      • Downloads: 1543
    • For Security & Risk Professionals

      Report:What You Must Know About Data Privacy Regulations In Asia Pacific

      Be Ready To Comply With Dynamic Regulatory Changes

      Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...

      • Downloads: 382
    • For Enterprise Architecture Professionals

      Report:Brief: IBM Big Data Cloud Services Are A Big Bet

      Try Out IBM's Tools, But Demand More Before You Commit

      On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

      • Downloads: 374
    • For Application Development & Delivery Professionals

      Report:Brief: The Bank Of The Future Has Arrived — In A Box

      Diebold's Prototype Integrates State-Of-The-Art Branch Technologies To Deliver The Bank Branch Of The Future

      Many banks have flagship branches that showcase modern technology and innovative customer interaction concepts. However, most have just one or a few of these showcases, so the overall number of...

      • Downloads: 226
    • For B2C Marketing Professionals

      Report:The European Tablet Landscape

      A Technographics® Data Essentials Document

      2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

      • Downloads: 125
    • For Security & Risk Professionals

      Report:Quick Take: Facebook's f8 Announcements Enable An Identity Provider Pivot

      Facebook's Rear-Guard Action On Privacy Could Position It For A Broader Identity Provider Role

      At its f8 developer conference this week, Facebook announced forthcoming changes that appear to give its users dramatically greater control over sharing personal data with third-party sites and apps....

      • Downloads: 86
    • For B2C Marketing Professionals

      Report:Global Mobile Behaviors, 2012

      Global Consumer Technographics®

      In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

      • Downloads: 189
    • For eBusiness & Channel Strategy Professionals

      Report:Disrupting Finance: Social Lending

      P2P Lending Marketplaces Will Continue To Disintermediate Banks

      • Downloads: 490
    • For B2C Marketing Professionals

      Report:A Marketer's Guide To The Mobile Mind Shift

      Landscape: The Mobile Marketing Playbook

      Your customers are on smart mobile devices. The questions are: how many, what do they expect, and what are they doing? The average US smartphone owner spends almost two hours per day interacting with...

      • Downloads: 1411
    • For Customer Insights Professionals

      Report:Predictions 2016: The Trust Imperative For Customer Insights Pros

      Business Case: The Customer Trust and Privacy Playbook

      In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize...

      • Downloads: 185
    • For Sourcing & Vendor Management Professionals

      Report:Brief: Rethink Your Microsoft Licensing Strategy

      Microsoft's Office 365 ProPlus Subscription Product Fundamentally Changes Enterprises' Software Assurance Decision

      Sourcing professionals who are considering renewing or signing a Microsoft enterprise agreement (EA) in the next few months need to re-evaluate their plans, now that Microsoft has fundamentally...

      • Downloads: 346
    • For Customer Insights Professionals

      Report:Move Beyond Campaigns To Tap Hidden Customer Potential

      Cross-channel campaign management (CCCM) tools are the heart of the enterprise marketing platform, yet campaigns are too rigid and too rooted in batch-based techniques to allow firms to achieve...

      • Downloads: 424
    • For B2B Marketing Professionals

      Report:The Selling System In The Age Of The Customer

      Part One: Illuminating The Gap Between Strategy And Execution

      The age of the customer is upon us. Buyers are more demanding, informed, value sensitive, and have more choices available to them than at any other point in history. As executive leaders drive...

      • Downloads: 386
    • Report:Mobile Push Notifications: Do They Save Or Spend Consumers' Time?

      A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

      US consumers' No. 1 reason for opting in to almost any type of app's push notification — whether it's a new coupon alert or a breaking news report — is universal: They want real-time...

      • Downloads: 57
    • For Security & Risk Professionals

      Report:The Social Media Legal And Regulatory Landscape

      Master Today's Vague Requirements And Prepare For More Regulation To Come

      The rapid rise of social media throughout the business world has left organizations and regulators in all industries scrambling to play catch-up. Social media changes how we interact with fellow...

      • Downloads: 489
    • For Customer Experience Professionals

      Report:Planning A Co-Creation Workshop? Sweat The Details

      Best Practices For Including Customers, Employees, And Partners In Customer Experience Design

      Co-creation — the practice of involving people from across the customer experience ecosystem in the experience design process — is a valuable and versatile methodology, but it usually...

      • Downloads: 336
    • For eBusiness & Channel Strategy Professionals

      Report:Customer Advocacy 2014: How US Consumers Rate Their Financial Institutions

      Customers Rate Their Banks, Credit Card Providers, Insurers, And Investment Firms

      The traditional competitive barriers in retail financial services are crumbling. Digital touchpoints render branch distribution strength impotent. Digital technologies are cheaper and easier to...

      • Downloads: 426
    • For Enterprise Architecture Professionals

      Report:BPM Projects Show Good But Varied Performance

      Benchmarks: The Business Process Management Playbook

      A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieve...

      • Downloads: 711
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

      eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

      • Downloads: 508
    • For Application Development & Delivery Professionals

      Report:Customer Engagement Needs APIs, But REST Is Far From A Complete Integration Strategy

      Forrester's Data Shows Strong Investment In REST, SOAP, And More

      A cornerstone of any firm's BT agenda is flexible application integration. Application programming interfaces (APIs) — and specifically representational state transfer (REST) APIs —...

      • Downloads: 287