Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of Enterprise Architecture Professionals and IT strategists.

Previous Work Experience

Alex has been a principal analyst with Forrester, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes IT management consultancy, working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Alex has published many articles and has spoken at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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3858 results in Reports

    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Cross-Border Retail Forecast, 2013 To 2018 (Western Europe)

      ForecastView Spreadsheet

      Western Europe is one of the largest markets in the world for cross-border trade. Online cross-border retail sales in Western Europe will grow at a compound annual growth rate (CAGR) of 11% over the...

      • Downloads: 13
    • For B2C Marketing Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

      ForecastView Spreadsheet Q4 2014 Update

      Social media spending in Western Europe is expected to reach €6.60 billion by 2019, up from €3.09 billion in 2014 — a five-year compound annual growth rate (CAGR) of 16.4%. This...

      • Downloads: 7
    • For B2C Marketing Professionals

      Report:Five Global Trends Driving Social Media Advertising Growth

      ForecastView Document

      Social is the youngest of all the media channels available to advertisers, and it continues to grow faster than traditional online display and paid search. Social is driving global online advertising...

      • Downloads: 7
    • For eBusiness & Channel Strategy Professionals

      Report:Commerce Service Providers Market Overview: Large-Scale Partners Can Accelerate Commerce For Key Customers

      Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 2

      To help execute their digital business transformations, companies are increasingly calling upon commerce service providers (CSPs) to define and deliver their digital ecosystem strategies. This report...

      • Downloads: 148
    • For B2C Marketing Professionals

      Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

      Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

      • Downloads: 935
    • For eBusiness & Channel Strategy Professionals

      Report:Large-Scale Commerce Service Providers Deliver Economies Of Scale

      Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 3

      eBusiness professionals increasingly call upon commerce service providers (CSPs) to define and deliver their digital strategies. This report details how large-scale, global CSPs are helping...

      • Downloads: 95
    • For Application Development & Delivery Professionals

      Report:Predictions 2015: Hadoop Will Become A Cornerstone Of Your Business Technology Agenda

      Hadoop Has Already Disrupted The Economics Of Data. What's Next?

      Hadoop is the rising star of the business technology agenda for a simple reason — it disrupts the economics of data, analytics, and someday soon, all enterprise applications; it is secretly...

      • Downloads: 539
    • For Customer Experience Professionals

      Report:2013 Customer Experience Predictions

      What Customer Experience Professionals Need To Know About The Year Ahead

      Over the past two years, consumer technology adoption and market forces have catapulted the field of customer experience into strategic stature. But it will be years before customer experience is...

      • Downloads: 1636
    • For B2B Marketing Professionals

      Report:Executive Buyer Insight Study: Are Salespeople Prepared For Executive Conversations?

      Addressing Gaps In How Effectively Salespeople Engage With Executives

      To avoid being relegated to commodity status, vendors are refining their sales strategies to engage with higher level decision-makers earlier in the problem-solving process. Getting a meeting with...

      • Downloads: 852
    • For Customer Experience Professionals

      Report:The Services Frontier For The Digital Consumer

      Services For The Digital Self

      This report, originally written for CIOs, includes content relevant to chief customer officers. And here's why: As consumers continue to aggregate data — spanning personal and work-related...

      • Downloads: 337
    • For Customer Insights Professionals

      Report:Three Must-Haves For Loyalty Strategy Success

      Processes: The Customer Loyalty Playbook

      Successful loyalty strategies boost customer retention, engagement, and the bottom line. But today, many companies fail because they haven't established the foundation they need to build basic...

      • Downloads: 1063
    • For Enterprise Architecture Professionals

      Report:Brief: In-Memory Data Platform Is No Longer An Option — It's A Necessity!

      Enterprises are on the cusp of a major opportunity to advance their business efficacy and capability. New paradigms, such as the intersection of big data and real-time analytics, offer rewards to the...

      • Downloads: 268
    • For Application Development & Delivery Professionals

      Report:How To Implement Digital Business Design

      Move Deliberately, But Carefully, Toward Forrester's Vision For The Future Of Integration

      Application development and delivery (AD&D) professionals need a foundation for recasting their integration strategies to meet 21st-century demands for business agility. Forrester's vision for...

      • Downloads: 563
    • For Customer Experience Professionals

      Report:CX Pros Are Blind To The Line Of Visibility

      Prevent Avoidable Customer Experience Mistakes By Rethinking Your Ecosystem's Line Of Visibility

      Most companies don't understand all of the complex interdependencies that shape their customer experience outcomes. As a result, many customer experience (CX) pros and the experiences they are...

      • Downloads: 233
    • For eBusiness & Channel Strategy Professionals

      Report:Alibaba And Tencent Are Disrupting The Offline Payment Market In China

      Alipay Wallet And WeChat Payment Create Clear Value And New Opportunities For Organizations

      Alibaba's Alipay Wallet and Tencent's WeChat Payment, the two leading mobile payment services in China, entered the offline payment market in late 2013 and early 2014, respectively. Given their...

      • Downloads: 115
    • For eBusiness & Channel Strategy Professionals

      Report:The Future Of Mobile Messaging

      eBusiness Professionals Must Prepare For New Messaging Paradigms

      Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

      • Downloads: 720
    • For CIO Professionals

      Report:Brief: New Innovation Options Change CIOs' Services Relationships

      Crowdsourcing Provides Cheaper, Faster Options Than Traditional Consulting

      More and more companies are turning to new low-cost mechanisms to accelerate their digital innovation agenda. Firms are leveraging hackathons, internally funded incubators, digital labs, and open...

      • Downloads: 129
    • For Customer Experience Professionals

      Report:Quick Take: Rackspace Promotes Its Chief Customer Officer To President

      Rackspace, a provider of hybrid cloud services that earned approximately $1.5 billion in 2013, promoted its chief customer officer (CCO) to president. This move exemplifies the kind of change firms...

      • Downloads: 84
    • For Infrastructure & Operations Professionals

      Report:Tablet Market Dynamics In Asia Pacific And Japan, 2012 To 2016

      Growing Tablet Support By APJ Enterprises Presents Opportunities For Vendors Beyond The Tablet Makers Themselves

      Tablet usage is growing rapidly across the globe, including Asia Pacific including Japan (APJ). Features like large screen size, portability, and ease of use allow consumers to use tablets to access...

      • Downloads: 399
    • For Security & Risk Professionals

      Report:The State Of Enterprise Mobile Security, Q2 2015: Strategies Continue To Focus On Mobile Apps

      Benchmark: The Mobile Security Playbook

      Even as more firms adopt and grow comfortable with bring-your-own-device (BYOD) strategies, security and risk (S&R) pros need to remain vigilant, particularly as firms seek to empower employees with...

      • Downloads: 202
    • For Customer Insights Professionals

      Report:The Age Of The Customer Requires A More Intelligent Enterprise

      A Framework For Company Change Fueled By Customer Insights

      Companies across the globe and from every industry are building teams to translate mountains of information into a better understanding of their customers. In the age of the customer, knowing your...

      • Downloads: 521
    • For Application Development & Delivery Professionals

      Report:Unify The Digital Experience Across Touchpoints

      Create A Consistent Experience To Engage Customers

      Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

      • Downloads: 1577
    • For Security & Risk Professionals

      Report:Quick Take: Palo Alto Networks Acquires Cyvera

      Palo Alto Extends Its Reach To The Endpoint

      On March 24, 2014, Palo Alto Networks announced an agreement to acquire Cyvera, a privately held endpoint security company, for approximately $200 million. With the acquisition, Palo Alto Networks...

      • Downloads: 109
    • For Security & Risk Professionals

      Report:Claim Your Role In New Social Data Standards To Keep Risk And Privacy Top Of Mind

      Quick Take: Big Boulder Aims To Set New Standards

      This report, originally written for customer insights professionals, is important for security and risk professionals — as well as related roles in legal, compliance, and technology management...

      • Downloads: 75
    • For Application Development & Delivery Professionals

      Report:How To Give The Perfect Software Demo

      Four Best Practices To Nail Your Next Software Demonstration

      Don't let a bad demo ruin your software project. Application development and delivery (AD&D) professionals' work is often judged not by the myriad of project artifacts, months of hard work, changing...

      • Downloads: 160