Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture (EA) Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of EA Professionals and IT strategists.

Previous Work Experience

Alex joined Forrester in 2005 as a principal analyst, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Prior to Forrester, Alex published many articles and spoke at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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90 results in Reports

  • Alex Cullen
  • For Enterprise Architecture Professionals

    Report:Predictions 2016: EA Reshapes To Be Fit For Purpose

    Predictions: The EA Practice Playbook

    Enterprise architecture (EA) programs have struggled with proving their value, particularly as the pace of technology innovation accelerates, agile execution becomes the norm, and businesses focus on...

    • Downloads: 105
  • For Enterprise Architecture Professionals

    Report:Map Your Plan To EA Impact And Value

    Road Map: The EA Practice Playbook

    Enterprise architecture (EA) programs too often are pulled in multiple directions and struggle to create a clear identity for the value they can deliver. High-performance EA uses a program strategy...

    • Downloads: 1079
  • For Enterprise Architecture Professionals

    Report:Build Your Strategy To Transform EA

    Strategic Plan: The EA Practice Playbook

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — what Forrester refers to as high-performance EA. But getting there isn't easy. It may...

    • Downloads: 1197
  • For Enterprise Architecture Professionals

    Report:Understand EA Stakeholders And Their Needs

    Stakeholder Needs: The EA Practice Playbook

    As firms adapt to the age of the customer, enterprise architecture (EA) organizations are engaging more at the front end of the business, with new stakeholders in sales, marketing, and product...

    • Downloads: 1648
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Five Core Technology Enhancements For Healthcare Marketplaces

    eBusiness Pros Must Choose Flexible And Modular Technology To Compete In An Increasingly Complex Landscape

    eBusiness pros face an array of new health insurance marketplace technology solutions. Most carriers are enhancing their marketplace platforms and systems, and many vendors are addressing the growing...

    • Downloads: 125
  • For Enterprise Architecture Professionals

    Report:EA Capabilities Must Change To Accelerate The BT Agenda

    As business focus expands beyond cost to growth and beyond internal efficiencies to customer engagement, technology management leaders are expanding their agenda. To their traditional focus on...

    • Downloads: 192
  • For Enterprise Architecture Professionals

    Report:The Forrester Enterprise Architecture Maturity Assessment: Q2 2015

    Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders clarify their direction and value and help them assess their strengths and weaknesses for delivering this...

    • Downloads: 99
  • For Enterprise Architecture Professionals

    Report:Assessing Both The Maturity And Fit Of Your EA Program

    Assessment Framework: The EA Practice Playbook

    Enterprise architecture (EA) program leaders often ask how well they're doing, specifically with regard to EA program maturity. When the program isn't making the impact they want, or it's falling...

    • Downloads: 1461
  • For Enterprise Architecture Professionals

    Report:Measure EA's Engagement, Influence, And Business Impact

    Metrics: The EA Practice Playbook

    Few enterprise architecture (EA) leaders have given much thought to metrics for their EA program — and thus are missing an excellent tool to increase their impact. Metrics connect EA activities...

    • Downloads: 1321
  • For Enterprise Architecture Professionals

    Report:Streamlined Processes Are The Foundation Of Effective And Agile EA

    Processes: The EA Practice Playbook

    Delivering technology solutions to your business is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to deliver value to stakeholders...

    • Downloads: 789
  • For Enterprise Architecture Professionals

    Report:Architecting Digital Business Transformation

    Australia Post's Customer Experience-Driven Enterprise Architecture Guides Pervasive Transformation

    Digital technology is transforming markets. Companies engaging in markets undergoing transformation are finding that their traditional products — and their product-centric mindset — no...

    • Downloads: 460
  • For Enterprise Architecture Professionals

    Report:Marketing Your EA Program

    Change Management: The EA Practice Playbook

    Enterprise architecture (EA) programs seeking to embed themselves into the organization's decision-making must ensure stakeholders know what EA is and how they can benefit from it. Most of all, they...

    • Downloads: 1046
  • For Enterprise Architecture Professionals

    Report:Brief: Why Enterprise Architecture And Customer Experience Teams Need Each Other

    Customer experience (CX) professionals trying to change their organization's operations to deliver sustainable CX improvements will eventually hit a wall when the size and scope of change becomes too...

    • Downloads: 187
  • For Enterprise Architecture Professionals

    Report:Brief: The Wrong Way And The Right Way To Transform EA

    Inside-Out Plans Lead To Frustration And Failure

    Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

    • Downloads: 186
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2015: Some Transformation, But Too Much Business-As-Usual

    Landscape: The EA Practice Playbook

    The history of enterprise architecture (EA) is of a discipline gradually evolving through better defined methodologies, clarified roles, and increasing scope. We see this gradual evolution, with real...

    • Downloads: 208
  • For Enterprise Architecture Professionals

    Report:Drive Process Innovation Using BPM Technologies, Methods, And CoEs

    Executive Overview: The Business Process Management Playbook

    In the midst of continuous change — from customer, technology, and competitive forces — enterprise architecture (EA) professionals must become skilled at transforming processes while...

    • Downloads: 1230
  • For Enterprise Architecture Professionals

    Report:Track Progress Toward High-Performance EA

    Performance Management: The EA Practice Playbook

    The age of the customer is raising the bar for what businesses need from their enterprise architecture program. Forrester finds enterprise architecture (EA) leaders challenged by the CIO to provide a...

    • Downloads: 822
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: Customer Experience And Digital Business Rise In EA's Agenda

    Over the past few years, enterprise architecture (EA) programs have been strengthening their engagement with tech management and business leaders — still within an EA box. However, some leaders...

    • Downloads: 403
  • For Enterprise Architecture Professionals

    Report:Re-Architect Your Business Capabilities To Win In The Age Of The Customer

    Legacy Business Applications Put Customer Experience On Hold

    The age of the customer means new power for customers. They expect to interact easily with customer service agents, pass information electronically, and complete business transactions on the run. Too...

    • Downloads: 307
  • For Enterprise Architecture Professionals

    Report:Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

    New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

    In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from...

    • Downloads: 200
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 602
  • For Enterprise Architecture Professionals

    Report:Align Application Rationalization Metrics To Your Objectives And Drivers

    Enterprises start application rationalization initiatives, but after the low-hanging fruit of little used business applications, they find it a struggle to progress. There are many root causes...

    • Downloads: 405
  • For Enterprise Architecture Professionals

    Report:Refocus Application Rationalization Toward Business Service Optimization

    Right-Sized Business Services Replace One-Size-Fits-All Rationalization Objectives

    Your business model is embedded in your applications and technology. The alignment of the application portfolio with the business's strategy and operating model is a key element in business...

    • Downloads: 468
  • For Enterprise Architecture Professionals

    Report:Sustainably Executing Application Rationalization

    Application rationalization — the program to right-size your business application portfolio for your business — tests many of the processes and practices of an IT organization. For...

    • Downloads: 441
  • For Enterprise Architecture Professionals

    Report:Planning Application Rationalization From Vision To Implementation

    Most firms' portfolios of business applications wouldn't qualify as "managed." New business initiatives add new applications, market or geographic expansions add more, and events like mergers and...

    • Downloads: 550