Alex Cullen

Vice President, Research Director serving Enterprise Architecture PROFESSIONALS

Alex serves Enterprise Architecture (EA) Professionals. He is a leading expert on IT planning and strategy, governance, enterprise architecture value, and enterprise architecture practices. Alex leads the team responsible for research and advisory services that address the needs, priorities, and concerns of EA Professionals and IT strategists.

Previous Work Experience

Alex joined Forrester in 2005 as a principal analyst, providing clients with insights in the areas of IT strategy and planning, architecture, and process improvement. Prior to joining Forrester, Alex was the director of enterprise architecture and IT process improvement with John Hancock Financial Services. His experience prior to John Hancock includes working with Fortune 500 companies on technology strategy and planning and with various high-tech firms in product management and strategy. Prior to Forrester, Alex published many articles and spoke at conferences on technology strategy, IT planning, and architecture.


Alex holds a B.A. in fine arts from the University of New Hampshire. He has also participated in and lectured at various executive training programs.

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95 results in Reports

  • Alex Cullen
  • For Enterprise Architecture Professionals

    Report:Understand EA Stakeholders And Their Needs

    Stakeholder Needs: The EA Practice Playbook

    Today's enterprise architecture (EA) organizations are engaging more with the front end of the business: sales, marketing, and product management. Understanding their needs and goals is challenging,...

    • Downloads: 1778
  • For Enterprise Architecture Professionals

    Report:Enterprise Architects Can Transform Customer Engagement

    The EA Program At British Gas Unleashed Trusted Field Staff As Brand Ambassadors

    Firms must use every point of contact between themselves and their customers to energize customer engagement. British Gas recognized that it was not making the most of its highly regarded field...

    • Downloads: 86
  • For Enterprise Architecture Professionals

    Report:Defining The EA Service Catalog

    Processes: The EA Practice Playbook

    Enterprise architecture (EA) stakeholders don't always know what to expect from EA. Without a clear understanding of how EA programs address the business challenges of spurring firm growth, they view...

    • Downloads: 178
  • For Enterprise Architecture Professionals

    Report:Marketing Your EA Program

    Change Management: The EA Practice Playbook

    Enterprise architecture (EA) programs seeking to embed themselves into organizations' processes must ensure stakeholders know what EA is and how they can benefit from it. Most of all, stakeholders...

    • Downloads: 1226
  • For Enterprise Architecture Professionals

    Report:Patterns In EA Maturity

    As enterprise architect (EA) leaders seek to provide more value to their businesses, they look at their EA practice maturity and determine how to improve it. Many EA leaders use Forrester's...

    • Downloads: 112
  • For Enterprise Architecture Professionals

    Report:Track Progress Toward High-Performance EA

    Performance Management: The EA Practice Playbook

    The age of the customer is raising the bar for what businesses need from their enterprise architecture (EA) programs. Applying a stable progress or maturity framework helps EA leaders set and track...

    • Downloads: 956
  • For Enterprise Architecture Professionals

    Report:Digital Business Changes How EA Works

    EA Must Transform Its Practices To Become Engaged And Remain Relevant

    Digital businesses focus on digitizing customer experience and operational excellence in support of customer value. To be successful, they must plan and manage these within a cohesive portfolio and...

    • Downloads: 272
  • For Enterprise Architecture Professionals

    Report:Build A High-Performance EA Practice

    Executive Overview: The EA Practice Playbook

    The ability to nimbly navigate change in business environments makes the difference between an industry-leading enterprise and one that always seems a beat behind. But how can enterprise architecture...

    • Downloads: 2056
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2016: Weak Enterprise Agendas Still A Fundamental Problem

    Landscape: The EA Practice Playbook

    Annually, Forrester surveys enterprise architecture (EA) leaders to understand "the state of EA." This year's survey shows that while enterprise themes, like customer centricity, are beginning to...

    • Downloads: 240
  • For Enterprise Architecture Professionals

    Report:Predictions 2016: EA Reshapes To Be Fit For Purpose

    Predictions: The EA Practice Playbook

    Enterprise architecture (EA) programs have struggled with proving their value, particularly as the pace of technology innovation accelerates, agile execution becomes the norm, and businesses focus on...

    • Downloads: 359
  • For Enterprise Architecture Professionals

    Report:Map Your Plan To EA Impact And Value

    Road Map: The EA Practice Playbook

    Enterprise architecture (EA) programs too often are pulled in multiple directions and struggle to create a clear identity for the value they can deliver. High-performance EA uses a program strategy...

    • Downloads: 1198
  • For Enterprise Architecture Professionals

    Report:Build Your Strategy To Transform EA

    Strategic Plan: The EA Practice Playbook

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — what Forrester refers to as high-performance EA. But getting there isn't easy. It may...

    • Downloads: 1336
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Five Core Technology Enhancements For Healthcare Marketplaces

    eBusiness Pros Must Choose Flexible And Modular Technology To Compete In An Increasingly Complex Landscape

    eBusiness pros face an array of new health insurance marketplace technology solutions. Most carriers are enhancing their marketplace platforms and systems, and many vendors are addressing the growing...

    • Downloads: 263
  • For Enterprise Architecture Professionals

    Report:EA Capabilities Must Change To Accelerate The BT Agenda

    As business focus expands beyond cost to growth and beyond internal efficiencies to customer engagement, technology management leaders are expanding their agenda. To their traditional focus on...

    • Downloads: 231
  • For Enterprise Architecture Professionals

    Report:The Forrester Enterprise Architecture Maturity Assessment: Q2 2015

    Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders clarify their direction and value and help them assess their strengths and weaknesses for delivering this...

    • Downloads: 99
  • For Enterprise Architecture Professionals

    Report:Assessing Both The Maturity And Fit Of Your EA Program

    Assessment Framework: The EA Practice Playbook

    Enterprise architecture (EA) program leaders often ask how well they're doing, specifically with regard to EA program maturity. When the program isn't making the impact they want, or it's falling...

    • Downloads: 1586
  • For Enterprise Architecture Professionals

    Report:Measure EA's Engagement, Influence, And Business Impact

    Metrics: The EA Practice Playbook

    Few enterprise architecture (EA) leaders have given much thought to metrics for their EA program — and thus are missing an excellent tool to increase their impact. Metrics connect EA activities...

    • Downloads: 1458
  • For Enterprise Architecture Professionals

    Report:Streamlined Processes Are The Foundation Of Effective And Agile EA

    Delivering technology solutions to your business is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to deliver value to stakeholders...

    • Downloads: 890
  • For Enterprise Architecture Professionals

    Report:Architecting Digital Business Transformation

    Australia Post's Customer Experience-Driven Enterprise Architecture Guides Pervasive Transformation

    Digital technology is transforming markets. Companies engaging in markets undergoing transformation are finding that their traditional products — and their product-centric mindset — no...

    • Downloads: 573
  • For Enterprise Architecture Professionals

    Report:Brief: Why Enterprise Architecture And Customer Experience Teams Need Each Other

    Customer experience (CX) professionals trying to change their organization's operations to deliver sustainable CX improvements will eventually hit a wall when the size and scope of change becomes too...

    • Downloads: 222
  • For Enterprise Architecture Professionals

    Report:Brief: The Wrong Way And The Right Way To Transform EA

    Inside-Out Plans Lead To Frustration And Failure

    Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

    • Downloads: 225
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2015: Some Transformation, But Too Much Business-As-Usual

    The history of enterprise architecture (EA) is of a discipline gradually evolving through better defined methodologies, clarified roles, and increasing scope. We see this gradual evolution, with real...

    • Downloads: 239
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: Customer Experience And Digital Business Rise In EA's Agenda

    Over the past few years, enterprise architecture (EA) programs have been strengthening their engagement with tech management and business leaders — still within an EA box. However, some leaders...

    • Downloads: 429
  • For Enterprise Architecture Professionals

    Report:Re-Architect Your Business Capabilities To Win In The Age Of The Customer

    Legacy Business Applications Put Customer Experience On Hold

    The age of the customer means new power for customers. They expect to interact easily with customer service agents, pass information electronically, and complete business transactions on the run. Too...

    • Downloads: 356
  • For Enterprise Architecture Professionals

    Report:Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

    New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

    In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from...

    • Downloads: 224