Turning Uncertainty Into An Advantage Volatility isn’t going away. But organizations that ruthlessly prioritize, lead change with intention, and treat risk as a continuous discipline can do more than endure it — they can use it as a source of competitive advantage to fuel growth. If you are a Forrester client, you can read the full report to explore deeper guidance, frameworks, and best practices.

Want the full playbook, including detailed steps, scoring rubrics, and capability cost models? 👉 Forrester clients can read the full report: Use Business Capabilities To Optimize IT Spending Have questions? That’s fantastic. Let’s connect and continue the conversation! Please reach out to me through social media or if you’re a client request a guidance session. Follow my blogs and research at Forrester.com.

C-suite leaders shouldn’t slow down: Accelerate AI implementation, especially agentic AI, to stay ahead; don’t lock into long-term contracts; and keep your architectures flexible. In fact, OpenAI could become AI’s BlackBerry FIFO (“first in, first out”). The company that defines a category is often the one most painfully displaced by it, so anchor to the capability you need — not the brand that got there first — and keep your switching costs low.

It shows that trust isn’t just a nice-to-have — it’s key to making AI work for everyone.

What is your approach to identity in your OT network? Take our service tech; is there one account for all techs from Vendor A? Does each operator have their own identity with the OT network? Do you monitor your OT networks to look for the unknown digital visitors or other anomalies? If a background process on an engineering station is probing the network, do you get notifications?

Read my colleague Sandy Carielli’s report on how to partner with security and uncover the zero-click buyer data in your bot traffic. Better yet, share it with your security partners and book a meeting to apply this framework to your organization.

Nothing makes a shopping adventure more clunky (and impossible to navigate on mobile) than a constantly refreshing PLP that dumps you back to the top of the page each time you return to it. On a desktop, a savvy shopper might right-click on a product and “view in new tab” to preserve their current position in the PLP. But many shoppers don’t know how to do that, and you shouldn’t expect them to do it in the first place. Make sure your PLPs can keep up with your shoppers.

That means the content on your site should be fluent in your sector’s terminology to minimize the need for agents to infer (and hallucinate). Information architecture used to be a phase of website redesign projects — it’s now becoming the foundation for how you do business with machines. 3.

As businesses implement agentic AI, it will begin to trickle into consumer experiences. Find out how with some examples of agentic AI consumer use cases in this preview of our new report.

While “AI PMs” might go the way of internet product manager in the future, today it is clear that there is a demand for individuals with traditional product management skills and AI-specific expertise. Key Areas Of Proficiency Are Required For The AI Product Manager AI-specific technical competence: AI product managers will need to demonstrate an understanding of AI and machine learning technologies and how AI models are trained, tested, and implemented.