Forrester Wave™: Collaborative Work Management Tools, Q2 2025 This graphic plots vendors by their overall ranking, determined by current offering and strategy scores. This graphic has an associated spreadsheet that includes all data presented. Please access the spreadsheet for details. Figure 1 Forrester Wave™: Collaborative Work Management Tools Scorecard, Q2 2025 This table shows vendors’ criteria scores by current offering and strategy.

Collaborative Work Management Tools: Core Use Cases Collaborative work management has three core use cases: project management, process automation, and collaboration support. This graphic has an associated spreadsheet that includes the objectives and top differentiators of each. Please access the spreadsheet for details.

You can use collaborative work management (CWM) tools to create workspaces that support numerous business cases, collaborate with internal and external resources on projects or processes, and scale to support enterprise needs. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case focus.

Pure-play vendors focused on legacy marketing operations capabilities typically remain under $100M ARR, while adjacent categories like collaborative work management and digital asset management have seen greater growth and have reached a larger scale. Marketing Operations Management Solutions Market Maturity And Key Dynamics The marketing operations management solutions is a mature market.

ESM platforms offer a unified service portal and support service management practices, including incident, change, and service request management. The service management functionalities have also adapted to serve the lines of business (e.g., HR, payroll, legal, facilities), collaborative work management (CWM), customer service management (CSM), integration with the developer pipeline, and enable an enterprise shared-services operating model.

The Forrester Wave™: Collaborative Work Management Tools, Q2 2025. This report presents the findings from our evaluation of collaborative work management tool providers. We identified the most significant vendors in the market and conducted in-depth research, analysis, and scoring. The Forrester Wave™: Cognitive Search Platforms, Q4 2023. This report presents the results of our 27-criterion evaluation of cognitive search platform providers.

Invest: Collaborative Work Management (CWM) This graphic shows the maturity, business value, example use cases, and sample vendors for collaborative work management and provides a definition, maturity rationale, and business value rationale for this technology. It has an associated spreadsheet that includes all the information presented. Please access the spreadsheet for details.

Figure 5 Supplemental Material Related Research Introducing The Forrester IT Management Systems Architecture The Forrester Wave™: Cloud Cost Management And Optimization Solutions, Q3 2024 The Forrester Wave™: Collaborative Work Management Tools, Q2 2025 The Forrester Wave™: Integrated Software Delivery Platforms, Q2 2023 The Forrester Wave™: Software Composition Analysis, Q2 2023 Establish Technology Lifecycle Management To Control Technical Debt The Forrester Wave™: Enterprise Architecture Management

Analytics, Microsoft Viva Insights, Salesforce Tableau, Staffbase Analytics, and Workvivo Analytics) Collaborative work-management platforms (e.g., Adobe, Asana, Monday.com) Visual collaboration and design-workflow platforms (e.g., Canva, Figma, Lucid, Miro, Mural, ProtoPie, and Sketch) AI prompting and response monitoring, communication governance, and interaction analytics tools — all leveraged for experience monitoring signals, not technical implementation (e.g., Amazon DataZone, Google Cloud

Advanced marketing resource management technologies, collaborative work management tools, and content creation and planning technologies have sophisticated capabilities that can look at a defined workflow and provide insights on where the workflow is consistently stalling, where execution of the workflow regularly diverts from the norm, and handoff points that frequently hinder the workflow’s progress.