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Marketing and customer experience leaders should use this research to identify leading examples of companies authentically demonstrating their company’s corporate values. Defining corporate values is no longer a superficial exercise done to checkbox an annual report entry. To withstand values-based consumers’ scrutiny — and win their business — companies must go beyond just stating their values. They must demonstrate tangible evidence of acting on those values to both employees and external customers and partners. Best-in-class actions taken by companies showing authentic commitment to their values include putting people in charge of those values, creatively rethinking outputs to be aligned with those values, and measuring progress. Leaders honing their company’s values should use our portfolio of values-related research to inform their approach and schedule an inquiry with our analysts for additional guidance.

Just In Time: CX NA’s Values Track Gives Us Exactly What We Need Right Now Forrester’s CX North America event includes a values content track. We didn’t know what the world would be like when we planned this track. But we’ve known for years that the intersection of values and business is growing in importance […]

Leadership Transition At IBM Means More Cloud, More Cloud Services, More Cloud Focus IBM is unlikely to ever have the economics of an Amazon, Azure, Google, or Alibaba. But it does have the largest footprint as a strategic partner of any vendor — 50% more customers than Accenture in our latest Forrester Analytics Business Technographics® […]

CVS Is Taking Its HealthHUB Digital Retail Innovation To Market Across 1,500 Of Its Pharmacies CVS’s HealthHUB, debuting at three store locations in Houston, Texas, transforms over 20 percent of a brick-and-mortar CVS into dedicated health services, offering patients access to new durable medical equipment (DME) and supplies, digital tools, on-demand health kiosks, and new […]

AI, Privacy, And Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this year’s Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different: listening to the conversations of marketers and agency executives for hot issues. Artificial intelligence […]

Thanks for checking out the last FORRward perspective for 2019. We’ll be back in 2020 with more fresh ideas and thoughtful commentary. Wishing everyone a wonderful holiday! Healthcare CIOs Are Pushing US Congress To Block Patient Data Sharing Across Mobile Apps The College of Healthcare Information Management Executives (CHIME), representing more than 3,200 CIOs and […]

Product Security Takes Center Stage As Attackers’ Livestream Ring Devices Harass Users The astronomical success of Ring’s opt-in surveillance products took a dark turn over the last week when attackers began reusing credentials to gain access to the devices and harass families. The devices themselves were not compromised; instead, attackers reused passwords from accounts without […]

Embracing gender evolution; hyperscale cloud emerging tech partnerships; healthcare innovation award winners.

LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy – Louis Vuitton SE) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH, this will strengthen its presence in the US market and position in the jewelry category. For Tiffany & Co., it presents an opportunity to […]