Digital business and strategy leaders will choose from solutions that focus on: Parcel shipping. Carriers like DPD, DHL, FedEx, UPS, and postal services offer plug-ins to popular e-commerce solutions to provide inline shipping costs and expected delivery dates (see Figure 1). Multimodal shipment and tracking services.

But what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology. User references cited the company's flexibility and responsiveness to their unique requirements as a difference-maker.

This is the only way to move quickly with tactical investments while investing in the systems and platforms you need for the long haul. Walmart is reinventing its business by investing $2 billion in digital commerce; Disney is investing billions in digital services for its theme parks; and B2B companies like General Electric and JPMorgan Chase — and governments in the US, EU, and Australia — are investing billions in experience-led transformation. Source: Kim S.

Digital influence extends to the B2B customer life cycle. B2B buyer behavior has changed significantly in the past few years. B2B customers who are accustomed to buying on Amazon now expect that same kind of customer experience in the world of B2B buying. Forrester forecasts that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020.

See the Separating what is digital from what is non-digital isn't relevant, or even possible, when digital is part of everything ( B2B Marketers Are Out Of Sync With The Age Of The Customer ). Learning to embrace post-digital thinking will be difficult for many when 40% of marketers we surveyed still say that their digital marketing feels experimental and that they haven't figured out how to make it work. Source: Forrester's Q4 2015 International B2B Marketing Budget And Spending Online Survey.

This report outlines Forrester's vision for how B2B eCommerce professionals can deliver value-added experiences by using content to drive commerce and by leveraging old and new channels to maximize customer reach. This is an update to the report "The New And Emerging World Of B2B Commerce," originally published on February 10, 2014.