250 results for Lily Varon in All

Model Overview Report

Demystifying The Technical Functions Of Point-Of-Service Solutions
Digital business leaders struggle to identify which tech solutions will solve their business problems. Vendors’ marketing messaging and a lack of standardization in the market amplify the challenge. Although there are standard market categories for tech, there have been no universal rules for the functions that each category provides — until now. This report outlines Forrester’s Function-First Tech Buying Framework, which creates standards for the functionality in each tech market category. This report applies Forrester’s Function-First Buying Framework to point-of-service (POS) technology.
Lily Varon
Emily Pfeiffer
Lily Varon, Emily Pfeiffer

blog

How To Maximize Value — And Minimize Risks — Of AI Assistants In Commerce Software
As commerce vendors embed genAI assistants into their platforms, digital leaders must balance productivity gains against growing governance risks to ensure that AI-generated work remains visible, auditable, explainable, and aligned with organizational policies.

Data Overview Report

Billing And Subscription Management Software Shifts In Adoption, 2026
To understand how decision-makers are thinking about the relationship between their billing and subscription management software and their business priorities, we analyzed data from Forrester’s Industry- And Customer-Supporting Software Survey, 2026. This report highlights organizations’ billing and subscription management software vendor satisfaction levels, replacement plans, and current and future adoption approaches. Decision-makers should use this data report to learn how their peers plan to adopt billing and subscription management software in the future and use this information to guide their own strategies.
Lily Varon
Brian Mukasa
Lily Varon, Brian Mukasa

Data Overview Report

Shifts In Point-Of-Service (POS) Software Adoption, 2026
To understand how business decision-makers at consumer-facing businesses are thinking about the relationship between their point-of-service (POS) software and their business priorities, we analyzed data from Forrester’s Industry- And Customer-Supporting Software Survey, 2026. This report highlights B2C and B2B2C organizations’ POS software vendor satisfaction levels, replacement plans, and current and future adoption approaches. Decision-makers should use this data report to learn how their peers plan to adopt POS software in the future and use this information to guide their own strategies.
Lily Varon
Brian Mukasa
Lily Varon, Brian Mukasa

Trend Report

The State Of Agentic Payments For B2B
B2B’s structured workflows, high transaction volumes, and existing policy infrastructure make it the optimal early deployment context for agentic payments to automate finance operations, streamline working capital management, and enable new machine-to-machine (M2M) transaction models. As supporting technology protocols and risk controls mature, finance and technology leaders must understand where agentic payments create value and build a pragmatic strategy for adoption and execution.
Meng Liu
Lily Varon
Leslie Joseph
Meng Liu, Lily Varon, Leslie Joseph

Data Overview Report

Payment Software Shifts In Adoption, 2026
To understand how decision-makers think about the relationship between their payment software and their business priorities, we analyzed data from Forrester’s Industry- And Customer-Supporting Software Survey, 2026. This report highlights vendor management, software spending, and strategic challenges that the survey identified. Business decision-makers should use it to learn how their peers plan to adopt payment software and to guide their own strategies.
Lily Varon
Brian Mukasa
Lily Varon, Brian Mukasa

Planning Guide Report

Budget Planning Guide 2027: Digital Business And Strategy Leaders Harness AI To Power Organization Results
Global digital business leaders continue to look ahead to resourcefully find and execute on growth opportunities. Digital channels now account for a mean of 39% of their organizations’ revenue. To plan 2027 budgets, they must diligently lean into both discipline and creativity to invest (think change leadership, conversational experiences, centralized insights, AI content strategy, measuring AI value) and to cut (think strategy consulting, ineffective analytics, in-house AI explainability). They will budget to strategically experiment with AI personalities and syndicating product into answer engines.
Fiona Swerdlow
Zhi-Ying Barry
Chuck Gahun
Aurelie L'Hostis
+6
Fiona Swerdlow, Zhi-Ying Barry, Chuck Gahun, Aurelie L'Hostis, Pushpa Marwal, Tom Mouhsian, Emily Pfeiffer, Katy Tynan, Lily Varon, Peter Wannemacher

ON-DEMAND WEBINAR

The Store Associate Reality Check: What Frontline Employees Say They Need From Point-Of-Service (POS) Technology
What do store associates really think about emerging technologies, including AI? What daily challenges do they most want technology to solve? This webinar is built from direct associate survey feedback. Key takeaways: Discover where frontline teams struggle for insights, guidance, and efficiency.Understand how modern POS technology can remove friction, empower associates, and deliver faster, smarter, more connected in-store experiences.Target audience level: all levels
Lily Varon
Lily Varon

ON-DEMAND WEBINAR

Consumers Aren’t Ready To Delegate Payments To AI Agents
Consumers in the US, UK, and Canada don’t yet want AI agents to make payments for them. Still, answer engines and major retailers are racing to build AI shopping agents capable of making purchases on consumers’ behalf. Meanwhile, the payments ecosystem is working to enable and secure these transactions.Key takeaways: Learn about consumer attitudes about AI agents making payments on their behalfUnderstand the point where consumers draw the line on AI agent payment autonomyTarget audience level: beginner and intermediate
Lily Varon
Lily Varon

Landscape Report

The Point-Of-Service Solutions Landscape, Q2 2026
You can use point-of-service (POS) solutions to enable omnichannel checkout with in-person customers, empower store workers with tools and insights, and enhance store operations with data orchestration. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Digital business strategy professionals should use this report to understand the value they can expect from a POS vendor, learn how vendors differ, and investigate options based on size and market focus.
Lily Varon
Lily Varon

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