Andrew is the lead analyst for Forrester’s research on design. In addition to this overview responsibility, his areas of expertise include 1) design for employee tools; 2) intersection of data, AI, and design; 3) design consultancies and providers; and 4) the growth of the design industry. His analysis has appeared in The Wall Street Journal, CNN, Business Insider, Ad Age, CIO.com, TechRepublic, and The Customer.
This report lays out practical ways for design leaders to help overcome the impediments to creativity that afflict most companies, distilled from some of the most creative successful businesses and from top sources of thought leadership about creativity.
This report identifies the root causes of enterprise tools that provide poor UX to people at work and explains how design and UX leaders can drive change to overcome it.
This report introduces the concept of human/technology equivalents, their ROI, and the actions the C-suite must take to pursue them.
In this report, learn how to design based on four principles: 1) qualitative and quantitative evidence, 2) iteration, 3) relying on skilled experience design professionals, and 4) including people with varying traits and perspectives.
This report estimates the size of the global design industry in 2021. The industry is in the middle of a surge in interest and activity from both buyers and providers of design technology and services as well as from investors in those two categories. Exp
For millions of Indians, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy the various mobile banking experiences are, we evaluated the smartph
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
