Andrew Hogan

Principal Analyst

Andrew is the lead analyst for Forrester’s research on design. In addition to this overview responsibility, his areas of expertise include 1) design for employee tools; 2) intersection of data, AI, and design; 3) design consultancies and providers; and 4) the growth of the design industry. His analysis has appeared in The Wall Street Journal, CNN, Business Insider, Ad Age,, TechRepublic, and The Customer.

Finding The Creativity To Design Better
August 5th, 2021 13 min read

This report lays out practical ways for design leaders to help overcome the impediments to creativity that afflict most companies, distilled from some of the most creative successful businesses and from top sources of thought leadership about creativity.

The Design Framework
July 16th, 2021 11 min read

In this report, learn how to design based on four principles: 1) qualitative and quantitative evidence, 2) iteration, 3) relying on skilled experience design professionals, and 4) including people with varying traits and perspectives.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.