Barry is a product marketing executive with over 20 years of experience marketing and selling in North America, Europe, and Asia. He has successfully launched products, built and executed go-to-market initiatives, and created messaging targeting new buyers and markets.
The Forrester B2B Buyer Messaging Cycle enables agile, buyer-centric messaging that aligns teams, drives differentiation, and adapts to changing market needs.
This report highlights messaging challenges and details an approach to create effective, buyer-focused messages.
When roles and responsibilities get blurry between portfolio marketing and revenue enablement, this report sets out recommended ownership of activities.
This report outlines the challenges of using generative AI for messaging, examines its applications and benefits, and provides advice for organizations starting or expanding their use.
This report identifies the similarities and differences in buying behaviors and preferences among buyers in different regions.
In 2024, cost structures drive differences in industry buying behavior. This report outlines the key differences in purchase preference by industry.
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