Barry is a product marketing executive with over 20 years of experience marketing and selling in North America, Europe, and Asia. He has successfully launched products, built and executed go-to-market initiatives, and created messaging targeting new buyers and markets.
When roles and responsibilities get blurry between portfolio marketing and revenue enablement, this report sets out recommended ownership of activities.
This report outlines the challenges of using generative AI for messaging, examines its applications and benefits, and provides advice for organizations starting or expanding their use.
In 2024, cost structures drive differences in industry buying behavior. This report outlines the key differences in purchase preference by industry.
This report identifies the similarities and differences in buying behaviors and preferences among buyers in different regions.
Younger buyers and genAI are driving changes in how B2B buyers purchase. In 2025, these drivers will result in a tipping point as buyers push providers to deliver better buyer experiences.
This report outlines the best approaches to ensure that product management and portfolio marketing teams stay on top of changing market trends.
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