Coming from a family of teachers, Brett is passionate about helping clients to learn new strategies and develop their internal capabilities to drive success. His research builds on more than 25 years of diverse experience in marketing, operations, analytics, and technology.
In this report, we explore the most common examples of intent analytics that support data-driven marketing and sales execution as well as less common applications to consider deploying.
B2B marketing, sales, and operations teams must be able to meaningfully evaluate the insight potential, data quality, and business impact of intent data offerings.
This report explains the best practices for using the Forrester Initiative Ranking Matrix to prioritize B2B marketing initiatives.
Use the Forrester Initiative Ranking Matrix to prioritize potential marketing efforts for a major initiative based on customer value and revenue impact.
In our evaluation of intent data providers for B2B, we researched, analyzed, and scored the most significant ones.
Despite clear recognition of the ongoing need for better data quality, investment in data management is rarely prioritized to the degree necessary.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.