Coming from a family of teachers, Brett is passionate about helping clients to learn new strategies and develop their internal capabilities to drive success. His research builds on more than 25 years of diverse experience in marketing, operations, analytics, and technology.
This report explains the best practices for using the Forrester Initiative Ranking Matrix to prioritize B2B marketing initiatives.
Use the Forrester Initiative Ranking Matrix to prioritize potential marketing efforts for a major initiative based on customer value and revenue impact.
In our evaluation of intent data providers for B2B, we researched, analyzed, and scored the most significant ones.
Despite clear recognition of the ongoing need for better data quality, investment in data management is rarely prioritized to the degree necessary.
B2B teams with responsibility for choosing B2B marketing and sales data providers must overcome planning and preparedness issues to support program execution.
Marketing, sales, and operations professionals can use this report to understand the value they can expect from a B2B intent data provider and to explore potential partners.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.