Caroline Robertson

VP, Research Director

Caroline is a leader of Forrester's research and advisory serving B2B marketing and sales professionals. As vice president, research director, she manages analysts who help B2B marketing and sales leaders navigate complex buyer dynamics; develop and execute effective strategies and select appropriate technologies to drive business impact through compelling messaging and content, with account and buying team-based programs around the entire customer lifecycle, through channel activation and performance management, and by enabling more personalized customer engagement and sales efficacy. Her team also supports analyst relations professionals.

Report
August 3rd, 202012 min read

This report outlines how B2B sales leaders can plan for a very different landscape in which buyers and sellers will be enabled by digital tools, traditional seller hierarchies won’t exist, and everyone will play a role in supporting revenue goals.

Research Coverage