Collin Colburn

Senior Analyst

Collin is a senior analyst on the B2C marketing team. His research focuses on current and future trends in performance marketing. Collin studies how consumers find brands and information and what strategies and technologies marketers can leverage to drive brand discovery, customer acquisition, and performance from their marketing efforts. His research topics include strategies and best practices for search engine optimization (SEO), paid search advertising, Amazon advertising, voice search, mobile advertising, local marketing, and emerging marketing channels.
Collin is frequently quoted in the press, including such publications as Search Engine Land, Digiday, MediaPost, The Drum, The New York Times, and The Wall Street Journal. Collin is also a frequent guest on Bloomberg TV.

April 28th, 2021
6 min read

You can use retail media solution providers to build a retail media network, activate campaigns across retailers, and better leverage retailer first-party data. But to realize these benefits, you'll first have to select from a diverse set of vendors that

November 19th, 2020
9 min read

This report helps B2C marketing professionals make the case for investment in a holistic SEO program; it provides an ROI model for SEO program expenditures using Forrester’s Total Economic Impact™ (TEI) framework.

Casey Sirotnak  

Research Coverage