Conrad has worked in B2B technology marketing for over 20 years at a mix of large enterprises and smaller organizations. He’s worked across a range of marketing disciplines including strategy, branding, content, digital, and PR with his core expertise in demand generation.
This report describes the changes leaders must make to their event strategy to power revenue process transformation.
Assess your current level of B2B event maturity using the B2B Event Maturity Assessment.
This data snapshot compares the B2B event mix across five industry groupings.
A structured approach to event content planning helps marketers deliver audience-centric experiences that drive lasting engagement and value.
This data snapshot highlights the high-tech industry’s B2B event priorities.
In our evaluation of all-in-one event management platforms providers, we researched, analyzed, and scored the most significant ones.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.