David Hoffman,

David Hoffman

VP, Research Director

David is a vice president and research director at Forrester in the firm’s Digital Business & Strategy service. He oversees teams of analysts who cover the financial services and healthcare sectors, helping banking, insurance, wealth management, and healthcare organizations navigate the impact of technology on customer behaviors, expectations, and business models. He and these teams provide insights on how the changing market landscape, customer experience, digital transformation, and innovation shape the future of these sectors.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
December 3rd, 2025 4:00 PM - 5:00 PM Webinar

Predictions 2026: Insurance

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for insurance.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
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